The difference between a trademark and a brand is: 1 Trademark is a legal concept and is protected by trademark law. Once registered, the obligee enjoys the exclusive right to use the trademark. Brand is an economic concept. 2. For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks. 3, the role of the trademark is to connect the goods and enterprises, and play a role in identification. Brand is related to the overall image of the enterprise, but the relationship between trademark and brand is also very close. Enterprises usually register brands as one of a series of trademarks. In fact, it also proves that registering a brand as a trademark and protecting it with trademark law is the most convenient, effective and powerful way to protect the goodwill of enterprises. So in a sense, the brand and trademark of an enterprise can be the same, so people often equate the brand and trademark. In fact, brands are more extensive than trademarks in extension. Legal basis: Article 3 of the Trademark Law of People's Republic of China (PRC) is a registered trademark, including commodity trademark, service trademark, collective trademark and certification trademark; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization. The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services. Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.