It is Hermes' consistent aim to make all products perfect. Most of Hermes' 14 series products include leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. , are all handmade. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. Hermes boutique brings the world back to the embrace of traditional elegance.
Hermes brand image is based on its consistent high-grade and high-quality principles and unique French relaxed style, and on this basis, it incorporates popular factors, which is also the reason why the products are always attractive. Keeping classic and high quality, combining first-class technology, durable and practical performance with simplicity, elegance and exquisiteness, Hermes is not only a symbol of status and status, but also known as a fashion thing that can keep you from falling behind in life.
Hermes, founded in 1837, started from manufacturing high-grade harness and set foot in high-grade clothing industry in the early 20th century. Since the 1950s and 1960s, Hermes has successively introduced perfume, suits, shoes ornaments, porcelain and other products, becoming a representative of all-round taste across life. Hermes, who insists on herself and doesn't go with the flow, has maintained a simple and natural style for many years. "Pursuing the true self and returning to nature" is the design purpose of Hermes, and it is the consistent purpose of Hermes to make all products perfect. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. Rolex: a classic brand of Swiss watch industry. The predecessor of "Rolex" company is "W &；; D "company. It was jointly operated by Hans Weisdorf, a German, and Davis, an Englishman, in Renton on 1905. 1908, Wissdorf registered the trademark "Rolex" in La Chapelle, Switzerland, "W&; D "was changed to Rolex. The original logo of a Rolex watch is a palm with five fingers, indicating that the watch of this brand is completely handmade. After [1], it gradually evolved into a registered trademark of Crown to show its dominance in the field of watches.
In the 1920s, Rolex fully developed the first waterproof watch. 1926, Rolex waterproof watch was officially registered. The design style of Rolex watches has always been "solemn, practical and not flashy", which is loved by people from all walks of life. Tung Chee-hwa, the first chief executive of the Hong Kong Special Administrative Region, wore a dignified Rolex steel watch for a long time.
Rolex's website is the best among many watch companies. Homepage music is an old song that was very popular in America in 1970s. It is divided into pages with tidal sound and contained in FLASH. Like Rolex's business miracle, the website also shows the demeanor of an excellent business operator.
Rolex is widely loved by successful people because of its solemn, practical and unpretentious style. American star O 'Neill once gave his teammates 24 pieces, and Hong Kong Chief Executive Tung Chee-hwa also wore a dignified and elegant Rolex steel watch on his wrist. Britney Spears once bought a Rolex watch worth 65,000 pounds for her husband, about 800,000 yuan. The Rolex gold watch worn by the last emperor of Vietnam, Bauda, was auctioned in Geneva for 342,000 Swiss francs, amounting to more than 2 million yuan. Greenwich ⅱ oyster watch is the first watch to climb Mount Everest, which is regarded as the entry-level product of this brand, and the price is 39,300 yuan.
Rolex's first logo is a palm with five fingers, which means that its products are completely refined by hand. Later, it gradually evolved into a well-known crown, showing Rolex's imperial spirit in watchmaking. In the international market, the price of an ordinary Rolex watch ranges from 1000 to 15000. Although expensive, people still think it's worth it. This is not only because of the excellent quality of Rolex, but also because of its unique investment value. Rolex antique watches are very resistant to falling. At an auction held in Geneva in 2002, a 1952 Rolex perpetual calendar gold watch worn by the last emperor of Vietnam was sold at a sky-high price of 342,000 Swiss francs (about 235,400 US dollars at that time).
In the era of mechanical watches in the 20th century, Rolex has always been the leader in the global watch industry. Today, exquisite craftsmanship and technology still keep Rolex in the leading position in the watch industry. At present, Rolex has branches in more than 20 big cities around the world, with an annual output of about 800,000 pieces, and its sales volume firmly occupies a leading position in the Swiss watch industry. Coach Coach: 194 1 year, in Manhattan, new york, six leather craftsmen made high-quality leather goods with exquisite craftsmanship in their family workshop in the attic, and the Coach brand was born. This brand is also one of the most popular and successful leather brands in America. Boss: 1923, Mr Hugo Boss founded a menswear manufacturer in his own name. But a few years later, due to the impact of the German economic depression, it fell into bankruptcy. From the 1930s to the early 1940s, Hugo Boss turned to produce uniforms for the German stormtroopers and the German political and military organization SS, and exclusively supplied all the equipment of the Nazi Youth League.
After the war, the family business has spread to the third generation. 1953, Hugo Boss first produced men's dresses. In 1970s, Hugo Boss produced high fashion and sportswear, and officially entered the fashion world. 1985, Hugo boss was listed in Germany. 199 1 year, all the business of Hugo Boss was acquired by Italian fashion group Marzotto. Since then, the boss family has nothing to do with the Hugo Boss brand.
Because BOSS Hugo Boss is a fashion line designed for different needs of men and women, the style of this line is more stable and mature, and the tailoring is traditional, which is most suitable for some men and women who don't like gaudy. Although BOSS Hugo Boss has men's and women's clothing, it inherits the traditional tough male image in Germany, and the clothing lines are also a bit tough and symmetrical. In terms of fabrics, silk or chiffon fabrics, which are common in high fashion, are also rarely used to avoid damaging the straight shirt body of BOSS Hugo Boss.
Suit coats, trousers and shirts are items that are available every season, and the colors are mainly black, gray, rice and white (see the picture below). It's really generous and appropriate to take them as work. Therefore, this brand has always been favored by white-collar workers, especially middle managers. After all, BOSS Hugo Boss is a German famous brand, with high price and decent price, showing its status without ostentation. Fendi Fendi: Di's story began in 1925. In a small workshop in Via del Plebiscito, Rome, Edoardo and Adele Fendi make handbags and furs. After World War II, the company began to make great achievements. Five sisters-Paula, Anna, franca, Kara and Arda Fendi joined the family business on 1946. Today, Fendi continues to shock the fashion world with innovative designs.
Fendi brand specializes in producing high-quality fur products, and 1955 held Fendi fashion show for the first time. Later, the company gradually developed and expanded, and its business scope expanded to knitwear, swimwear, low-priced ready-to-wear and other categories, and even developed jewelry and men's perfume. However, Fendi brand still enjoys a high reputation in the world fashion industry for its fur clothing. After the death of Eduardo Fendi, one of its founders, the company was run by her five daughters.
1962, Fendi Company hired the famous German designer karl lagerfeld as its brand designer. Lagerfeld's dramatic design concept makes Fendi brand clothing attract the attention and praise of the global fashion world. Lagerfeld and Fendi's mash-up series marked by double F letters is another well-known double-letter symbol in fashion after French Chanel's double C letter and Italian Gucci's double G letter.
Lagerfeld made innovations in fur, such as treating real animal fur with the appearance of imitation fur; Punch many small holes in the fur fabric to reduce the weight of the coat and make it easy to wear; Colorful dyeing treatment of fur, etc. Its innovative design also includes a denim jacket with mink as the edge decoration, and it is boldly designed by using unusual fur such as squirrel skin and ferret skin.
In the early 1990 s, Fendi Leather introduced a double-sided coat with full fur on the front and mesh on the back to protest against the anti-leather movement at that time. 1993/94 In autumn and winter, Fendi brand introduced a long fur coat, which can be folded into a small bag with zipper. As the directors of the company, the Fendi sisters also intend to change the traditional concept that people regard leather clothes as high-end luxury goods in the past, and make the Fendi brand leather clothes more life-oriented, civilian and fashionable, and approach more consumers.