Hello, there is essentially no difference between trademark transfer and purchase. One is direct registration and ownership, and the other is purchase and transfer ownership. According to the provisions of the "Regulations for the Implementation of the Trademark Law", when transferring a registered trademark, the transferor and the transferee shall submit an application for transfer of a registered trademark to the Trademark Office. The application procedures for transferring a registered trademark shall be handled by the transferee. After the Trademark Office approves the application for transfer of a registered trademark, it will issue a corresponding certificate to the transferee and make an announcement. If the exclusive right to a registered trademark is transferred for reasons other than transfer, the party accepting the transfer of the exclusive right to the registered trademark shall go to the Trademark Office to handle the transfer procedures with the relevant supporting documents or legal documents. Regardless of whether a registered trademark is assigned or transferred, identical or similar trademarks registered by the trademark owner on the same or similar goods shall be assigned or transferred together. Although the assignment and transfer of a registered trademark will both result in changes in the rights holder, there are obvious differences between the two: 1. The transfer of a trademark becomes legally effective when it is approved and announced by the Trademark Office; the transfer of a trademark is the objective fact that leads to the transfer of the trademark. It takes legal effect on the date of approval; 2. Trademark transfer does not have retroactive effect. The transferee acquires the trademark rights from the date of approval and announcement and has no right to claim for previous infringements; trademark transfer has retroactive effect. Effectiveness, the successor can claim rights for the infringement before the transfer; 3. Trademark transfer is often a positive result based on the agreement between the parties; trademark transfer is a negative result based on objective reasons other than the intention of the parties. result. Hope this helps you. Trademark transfer can also be understood as trademark purchase. Trademark transfer process 1. The trademark transfer process [2] includes: application → acceptance → review → announcement → issuance of transfer certificate. 2. Documents required for trademark transfer: A. "Transfer Application/Registered Trademark Application"; B. Identity documents (copies) of the transferor and transferee; C. "Agency" issued by the transferee for submission of the entrusted agent "Letter of Power of Attorney", which can be processed directly in the acceptance hall and submit the original and copy of the ID card of the person in charge of the transferee; D. If applying for transfer, relevant supporting documents should also be submitted; E. If the application documents are in a foreign language, you should also provide Chinese translation signed and confirmed by the translation agency. 3. Trademark transfer time: It takes about 6-10 months. Transfer method 1. Applicants can entrust an organization with trademark agency qualifications recognized by the State Administration for Industry and Commerce to act as an agent, or they can go to the Trademark Registration Hall of the State Trademark Office to apply directly. There are nearly 800 nationally recognized trademark agency organizations, distributed in all provinces, autonomous regions, and municipalities across the country. 2. Applicants should decide whether to entrust an organization with trademark agency qualifications to handle the transfer of a registered trademark on their behalf or go directly to the Trademark Office to handle it based on their own specific circumstances. (1) If the applicant is familiar with trademark laws, regulations and related procedures, and the postal service at his usual residence or business place is in good condition, he can go directly to the Trademark Office for processing; if he does not meet the above conditions, it is best to entrust a trademark agency to act as an agent;