Mengniu Youzhiyou is a product of Mengniu.

Youzhiyou Dairy was established in 1998 and was controlled by Mengniu Group in 2006. In 2007, Mengniu Group acquired all the shares of Youzhiyou Dairy. The Youzhiyou brand is an independent brand of Mengniu Group.

The production base of Youzhiyou Dairy is in Dongxi Lake, Wuhan. The company invested 180 million yuan in the first phase of the project. All 32 production lines have introduced international high-end production equipment and technology, and can process nearly 400 tons of fresh milk per day. It is the largest domestic company in China. A first-class dairy production base. The investment in the second phase of the project is more than 290 million yuan, with a daily processing capacity of 650 tons.

Youzhiyou’s sales area mainly covers Hubei, Hunan, Henan, and Jiangxi. Its main products are yogurt and fresh milk. After ten years of baptism, it is a high-quality low-temperature brand in Central China.

Youzhiyou's main products include roof milk, cup milk, low-temperature bag milk, bottle milk, Bailey's bag, Tetra Pak pillow, Tetra Pak and other series, with more than 70 varieties.

Youzhiyou mainly builds two yogurt brands, Jinjue and Qingyang.

The Jinjue brand is positioned in the fruit yogurt market segment, and its core appeal is dual protection. AC Nielsen data shows that in 2008, the sales and sales of Jinjue yogurt in the two lakes areas exceeded that of Guangming Jianneng and Changyou. It is the first yogurt brand in the Lianghu region.

The Qingyang brand is positioned in the cereal yogurt market segment, and its core appeal is that health comes from balance. Launched in early 2009, its core selling point is: 5 kinds of probiotics, rich in grain fiber, that is, high-quality dietary fiber.

Youzhiyou Dairy has won the honorary titles of Hubei Famous Brand, Hubei Provincial Famous Trademark, Hubei Agricultural Industrialization Leading Enterprise, etc. It is currently the number one dairy brand in Hubei.