Trademarks have the following characteristics:

1. Trademarks are distinctive signs;

2. Trademarks are exclusive;

3. Trademarks have value;

4. Trademarks are competitive.

Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise.

To obtain trademark rights, you need to apply for trademark registration. After review by the trademark management department, those that meet the conditions will be announced. If there is no objection after the announcement period, the registration will be approved and the trademark rights will be obtained.

The conditions that need to be met when applying for registered trademarks are as follows:

1. The applicant must be the owner of the trademark applied for recognition, and be a natural person, legal person or other organization within the province;

2. The trademark has been used continuously for three years from the date of registration approval and continues to be valid, and there is no ownership dispute;

3. The trademark is well known to the relevant public, Have a high reputation in the relevant market;

4. The annual sales volume, operating income, net profit and taxation of the goods approved for use in the trademark in the past three years and other major economic indicators are leading in the same industry in the province;

5. The applicant has a good reputation, has a complete trademark management organization and trademark management system, and has no illegal activities in the past three years;

6. The goods approved for use by the trademark are exported For goods, the trademark should be registered in the relevant country or region and have a wide sales area.

Article 3 of the "Trademark Law of the People's Republic of China" A trademark approved and registered by the Trademark Office is a registered trademark, including commodity trademarks, service trademarks, collective trademarks, and certification trademarks; the trademark registrant enjoys the rights to the trademark Exclusive rights are protected by law.

The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the goods or services. The origin, raw materials, manufacturing methods, quality or other signs of specific quality of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.