Marketing outsourcing is not only a business tool, but also a brand-new business thinking. Marketing outsourcing is when an enterprise entrusts its marketing activities, especially the development and management of channels, to an external agency with specialized skills and networks. The enterprise only strategically monitors the entire process and sets the lower limit of return, and all other marketing risks are handled by the outsourcing agency. In addition, value chain links such as production, human resource management, and financial management are also outsourced to professional external organizations. Enterprises can focus their core capabilities on the key areas of "product R&D and brand management" to obtain huge "net value" returns. .

Reasons:

First, the company only has technical strength in product research and development, but does not have marketing talents and capabilities. It needs to rely on the mature marketing experience of third-party marketing companies or agents. and sales network to quickly open up the market. Or the company enters an unfamiliar market environment (such as a foreign market).

Second, after a period of development, the company has entered a relatively stable platform. However, under the impact of market competition, the company has stagnated and cannot make new breakthroughs in business philosophy and marketing awareness. , it is necessary to use external forces to break the deadlock and obtain new development momentum.

Thirdly, there has been a major personnel shakeup within the company, with senior marketing managers resigning and a large number of middle-level sales managers changing jobs collectively, resulting in a marketing management vacuum and a large-scale gap in marketing talent in the company.