Wuhuye is a direct product of Wuliangye Company.

Wuhuye is a direct product of Wuliangye Company. The brand was born in 1999. It is a self-sold brand of Wuliangye. It was initially operated directly by the Wupin Department and appeared in a set of CCTV advertisements. After the system reform, it became an operator. model, operated by Sichuan Tongdao Liquor Co., Ltd.

Wuhuye is a brand of Wuliangye Group that begins with a five-letter word and contains the word "liquid". Wuhuye is a trademark applied and retained by Wuliangye Group. It belongs to Wuliangye Group and is a non-transferable national asset.

Extended information:

There are 5 types of Wuhuye series products, namely Wuhuye Zhenjiao, Wuhuye Lianya, Wuhuye Chunyou, and Wuhuye Zhenjiao. Liquid alcohol products, Wuhu liquid fine wines. The brewing environment of Wuhuye is the same as that of national liquor. The factory is located in the core origin area. It uses high-quality glutinous rice sorghum, wheat, and natural water as raw materials. It adheres to the national liquor brewing technology, adheres to inheritance and innovation, and carefully brews.

It uses a variety of traditional fermentation techniques and brewing techniques, and applies modern technology and instruments to detect the entire wine production process. Therefore, the ingredients are complex and the wine quality is unique.

Also, this wine advocates the use of simple and elegant packaging for wine, because consumers are drinking true quality and tasting true feelings. Therefore, in terms of marketing methods, Wuhuye uses "wine of friendship" to segment the market.

Create a unique brand value by interpreting the "culture of friendship" and establish a strong psychological resonance among consumers. In the current fierce liquor marketing, we have found a good entry point and have been favored by both inside and outside the industry. The wide acclaim has laid a good foundation for its market expansion.

Baidu Encyclopedia—Wuhuye Wine