Current location - Trademark Inquiry Complete Network - Trademark registration - In the 211 Student Summer Letters Competition, the theme "Expo 214 in My Heart" introduces the knowledge of Expo 214 and expresses your imagination or suggestions on Expo 211.
In the 211 Student Summer Letters Competition, the theme "Expo 214 in My Heart" introduces the knowledge of Expo 214 and expresses your imagination or suggestions on Expo 211.
The origin of the World Horticultural Exposition

The World Horticultural Exposition is an international activity with great influence and a long history. It is not only a true record of the civilization at that time in the development process of human society, but also a prospect and longing for the bright future.

The embryonic form of the World Horticultural Exposition originated from the market, a regular gathering of European businessmen in the Middle Ages. At that time, the main function of the market was the on-site trading of primary commodities, and people paid attention to the exchange of materials or the sale of single commodities to meet the needs of production activities and life. In the 19th century, the market scale gradually expanded, and more and more kinds of goods and people participated in the market transactions, and the influence scope became wider and wider, and the humanistic atmosphere during the market became stronger and stronger. Around the 182s, people called the large-scale regular market the World Horticultural Exposition, and gradually expanded its single commodity trading function to the exchange of materials and the display of civilized achievements. The focus of people's attention also evolved from simple commodity exchange and trading relationship to the exchange of production technology, the display of civilized progress and the expectation of ideals.

The mid-19th century was the heyday of British capitalist society. The completion of the industrial revolution and the expansion of colonialism made Britain a top power in Europe and even the world. In order to show its greatness and pride, in 1851, in Hyde Park, London, the British Empire changed the prevailing stone architectural style at that time, used the technology and strength of the whole British industry, and spent 4,5 tons of steel and 3, pieces of glass to build a "Crystal Palace" with a length of 1,7 feet and a height of 1 feet. This is a novel and unique building, which shows people the large space of steel structure and glass decoration, and indicates the arrival of the industrial era. Queen Victoria initiated the tradition of inviting countries to participate in the exhibition through diplomatic channels. Ten countries accepted the invitation to participate in the exhibition, and concentrated more than 1,4 pieces of various art treasures and fashion products to show to the world. The most eye-catching products for the audience were engines, hydraulic presses, textile machinery and other technical products. During the 16-day exhibition period, * * * was watched by about 6.3 million businessmen, celebrities and tourists from all over the world. The British proudly named this unprecedented "fair" Great Exhibition, which means "Great World Horticultural Exposition". Since then, the communication form of human society has completed a major change from the simple transaction of primary products in the low stage to the technical exchange and the display of civilized achievements in the industrial age. Because of this epoch-making initiative, the London World Horticultural Exposition was recognized by the world as the first World Horticultural Exposition.

With the rise of the United States, the owners of the New World were not to be outdone. In order to show their elegant demeanor and brilliant achievements to the whole world, the second World Horticultural Exposition was held in new york, USA in 1853. The number of participating countries increased to 23, and the exhibition content also made a great breakthrough, opening up agricultural parts that were not available in the London World Horticultural Exposition, and exhibiting agricultural machinery products and excellent varieties; In particular, the elevator with safety device made its debut and demonstrated on the spot, which won the applause of the audience. The display of these latest civilization achievements represents the rapid development of industry and agriculture at that time and the infinite imagination and creativity of mankind.

in 1855, under the rule of louis bonaparte, France held the third World Horticultural Exposition in Paris, built a net-shaped and arch-shaped venue with XY axis, and exhibited concrete, aluminum products and rubber for the first time. The most innovative thing is that this World Horticultural Exposition has created a precedent for art exhibitions and exhibited famous paintings by famous artists. For the first time, foreign leaders were invited to visit the World Horticultural Exposition, which formed the following tradition of subsequent World Horticultural Expositions.

By April 19, the World Horticultural Exposition entitled "Century Summary" was held in Paris, France (this was the third World Horticultural Exposition held in Paris). In the 19th century, there were 8 World Horticultural Expositions held all over the world.

In the 2th century, the World Horticultural Exposition is still mainly held in the developed countries of America and Europe. Because the World Horticultural Exposition is held too frequently, it consumes a lot of money, which causes many financial difficulties for participating countries and leads to various contradictions. In order to control the frequency of the World Horticultural Exposition and ensure the level of the World Horticultural Exposition, in 1928, government representatives from 35 countries signed a contract in Paris, France, and made some provisions on the method of holding the World Horticultural Exposition, such as: holding the World Horticultural Exposition should have a theme, and the exhibition time should not exceed six months, and representatives of the French government should initiate the establishment of an international organization to coordinate and manage the World Horticultural Exposition, and be responsible for drafting and formulating the International Exhibition Convention. At this meeting, government representatives from 31 countries signed the convention and became the first member countries of the Bureau of International Exhibitions.

As the largest international activity in modern industrial society, the World Horticultural Exposition has written down its glorious history. Since the first World Horticultural Exposition held in London, England in 1851, it has gone through hardships and hardships. After more than a hundred years, people living on the banks of rivers and seas, or in the plains and mountains, have all benefited from the moistening of nature, created their own civilization and pursued their own ideals under the same sky, and focused their respective civilization achievements and the starting point for realizing their ideals on the World Horticultural Exposition.

As the famous saying goes, "Everything begins with the World Expo", many factors in the organizational structure and system of modern society are born from the World Expo. For example, many commodities are brought together in a department store, modern tourism activities are organized for sightseeing, and all kinds of parks, amusement parks, resorts and clubs that provide leisure and entertainment are all inspired and inspired by the World Horticultural Exposition. Today, the World Horticultural Exposition is no longer just a display of technology and commodities. With a broad mind, it melts all the achievements of civilization created by human beings in one furnace, accompanied by splendid cultural performances and charming spectacular scenery, and is set into a space full of festive atmosphere that cannot be experienced in daily life, becoming an ideal place for various technical exchanges, academic discussions, tourism, entertainment and recreation. Through hardships and hardships, after more than a hundred years, people, whether living on the banks of rivers and seas or in the plains and mountains, are all blessed by nature, all create their own civilization and pursue their own ideals under the same sky, and all focus their own civilization achievements and the starting point for realizing their ideals on the World Horticultural Exposition.