Red Net News on May 18 (Correspondent Deng Fan) In recent years, with the upgrading of consumption, dried fruit products have become popular, such as dried mango, dried pineapple, dried strawberry, dried yellow peach, dried durian, etc. A variety of dried fruit products are springing up on the market and have become the new favorite snacks. They are deeply loved by young women, covering middle and high school students, college students, urban white-collar workers, young mothers and other groups.

At present, China's dried fruit preserves market maintains a compound growth rate of more than 3% every year, of which dried fruits occupy an important share. Domestically, dried fruit products are mainly produced in Zhejiang, Fujian and Guangdong. The dried fruit market is still in a state of growth and development. There are many and strong regional brands, and strong and dedicated leading companies are needed to lead the high-quality development of the industry.

"Guomei Farm" is produced by Guangxi Yanjin Puzi Food Co., Ltd. Guangxi Yanjin Puzi was established in 2017 and is located in Pingxiang, Guangxi, China's largest tropical fruit import and export hub. It is a wholly-owned subsidiary of Yanjin Puzi Food Co., Ltd.

In 2017, benefiting from the implementation of the “One Belt, One Road” initiative, Yanjin Puzi, a listed company that independently manufactures Chinese snack foods, is accelerating its external expansion. The industrial park invests in the construction of Yanjinpuzi snack food processing project and plans to build processing production lines for nuts, tropical fruits, marine products, agricultural and sideline products, etc. Choosing the location to build the factory in Pingxiang, Yanjin Shop is interested in high-quality tropical fruits from Southeast Asian countries. The raw materials are directly sourced locally, which are both authentic and fresh. Combined with the production process, the flavor and nutrition of the fruits can be better retained, making the products safer, healthier and more delicious.

Southeast Asia has a tropical climate, which is very suitable for growing mangoes. There is a 7-month picking period throughout the year, giving it unique natural advantages. "Guomei Farm" selects sunshine fruit pulp, which is healthy and delicious. Dried mango comes from the 11th North Latitude, the large green mango in Southeast Asia. It has less natural fiber. The whole mango is sliced ??into slices, with a full and soft texture. Each piece of pulp is full of sunshine and happiness. Dried peaches, dried strawberries, and dried pineapples are harvested directly without adding artificial colorings. They use a 28-hour gentle, low-temperature, slow-drying and cold-air drying process to lock in the sweetness and make the fruit pulp softer.

It is worth mentioning that Guangxi Yanjin Shop aims to "become China's largest tropical fruit processing and sales enterprise", focusing on the tropical fruit deep processing industry, taking advantage of the geographical advantages of domestic and international connections, in Thailand, Cambodia and Vietnam have successively established four front-end factories in the industrial chain. It has a modern high-standard production plant and an intelligent manufacturing production line. It adopts the country's leading cold-drying technology and uses low-temperature vacuum drying to remove 90% of the water in the fruit, retaining the taste and nutritional value of the fruit to a higher extent. At the same time, using lean production and a "full life cycle" quality management system, casting production capacity and polishing quality, the annual processing capacity of high-end dried fruits such as dried mangoes, dried strawberries, and dried pineapples can reach more than 10,000 tons.

Dried fruits are a mixed bag. Currently, the main circulating brands are Hangzhou style represented by Baicaowei, Xianyangli, and Xuehaimeixiang; Fujian style represented by Mimosa and Zhongbao; A fashionista who takes the low-end route for the main purpose. No one brand dominates the market, nor does it form a systematic operation. The reason is that in the field of dried fruit production and marketing, there are pain points that are difficult to change. More than 90% of the dried fruit brands currently in circulation are products of packaging companies or OEMs. They have no industrial chain advantages and raw materials are limited by the supply chain. For brands with dried fruit raw material processing plants, the categories are not rich enough. There may be only 1-2 categories of raw materials produced by themselves, and the other raw materials are sourced from outside.

In addition, some companies are raw material factories. The factories mainly sell dried fruit raw materials. The sales of private brands are only a supplement. They generally do not have target management and system operation thinking, and have no channels to cultivate. In terms of product channel performance, the omni-channel market penetration rate of dried mangoes is almost 100%, and the penetration rate of dried strawberries and dried peaches is over 60%. However, the brand performance is different, and the channel status is also relatively confusing.

Yanjin Puzi originated from candied dried fruits and has been focusing on the field of dried fruits for more than 10 years. It has reached the industry-leading level in product research and development, manufacturing, quality assurance, channel intensive cultivation, and brand communication. It is a national key leading enterprise in agricultural industrialization, a high-tech enterprise, and a national green factory, and has won the title of "China's Well-known Trademark". In 2017, Yanjin Shop was listed on the Shenzhen A-share market and was known as "China's first independent snack manufacturer."

In the past three years, the compound growth rate of the company's main business income has exceeded 35%, and the compound growth rate of net profit has exceeded 50%. The current market value has reached 18 billion yuan, making it the fastest comprehensive growth company among listed snack food companies.

Dried fruit products are not only popular in the market, but their contribution to Yanjin Shop is self-evident. In 2020, dried fruit products contributed 8.27% of revenue, a year-on-year increase of 86.54%, making it the category with the largest growth.

Yang Linguang, executive vice president of Yanjin Puzi, said that as a raw material manufacturer, the launch of the "Guomei Farm" sub-brand is the inevitable result of the extension of the industrial chain and the layout of the entire industry chain. Yanjin Puzi's channel expansion gene and system operation thinking can protect the healthy development of the brand and help "Guomei Farm" investment to a certain extent. As a classic of the entire industrial chain layout of Yanjin Shop, "Guomei Farm" is committed to becoming a "leading brand of high-end leisure dried fruits" with its strong origin supply chain advantages and excellent product quality.