Vacheron Constantin’s logo is the Maltese Cross. The Maltese Cross logo was historically a symbol used by the Knights Hospitaller and the Knights of Malta. Its shape consists of four "V" characters. The design was inspired by the cross logo used during the First Crusade. In 1880, Vacheron Constantin also chose the "Maltese Cross" as its company trademark because the shape of the precision gear used to adjust the spring tension in the era of manual watchmaking was similar to the shape of the Maltese Cross, so it also became a symbol of superior craftsmanship and handmade timepieces. Symbol of tradition.

The design concept of the Maltese Cross comes from the cross mark used in the First Crusade. Its shape is composed of four "V J" characters connected at the bottom - a cross. It was the oldest The Knights Hospitaller, one of the Catholic monastic knights and one of the three famous knights in history, is used as a symbol. The various virtues contained in the cross symbolize the eight spirits of the knights with eight corners, respectively. Loyalty, piety, honesty, courage, no fear of death, helping the poor and the sick, and respecting the church. Founded in 1775, Vacheron Constantin has a history of more than 250 years. A profound humanist. Known as a work of art among aristocrats, Vacheron Constantin has always played a key role in the Swiss watchmaking industry. The movement and case craftsmanship are extremely excellent, and they are always produced in limited quantities.

However. Because the shape of the precision gears used to adjust the spring tension in the watch era echoed the shape of the Maltese Cross, in 1880 Vacheron Constantin chose the Maltese Cross, which has historical and religious significance, as its trademark because of its deep connotation and virtue. A symbol of the brand's superior craftsmanship and traditional handcrafting.