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Why can't a certification trademark be used on the goods or services it deals in?
A certification trademark shall be registered and controlled by an institution with the ability to detect and supervise, and used by others other than the registrant. The registrant cannot use the registered certification trademark by himself.

A certification trademark is not a sign that a commodity or service comes from a certain operator, but a sign that the commodity or service itself comes from a certain place of origin or has a certain quality.