At that time, Volkswagen and BMW were competing for Rolls-Royce: BMW and Volkswagen continued to increase their bids for Rolls-Royce. Finally, BMW offered $575 million and Volkswagen offered $795 million. US dollars, while ensuring that the British management model remains unchanged and the production location remains in the UK. VICKERS (the company that held the Rolls-Royce brand at the time) would naturally choose Volkswagen, but the Rolls-Royce Aircraft Engine Company was controlled by BMW. After agreeing to Volkswagen's use of the Rolls-Royce brand, BMW threatened to stop supplying Rolls-Royce engines and related accessories, which made it impossible for VICKERS to cede Rolls-Royce to Volkswagen. When things have reached this point, Volkswagen, BMW, Rolls-Royce and VICKERS can only resolve their disputes through negotiations. The acquisition ultimately ended in victory for BMW. BMW bought the trademark rights of Rolls-Royce from Rolls-Royce Aircraft Engine Company for US$68 million, while Volkswagen only obtained the right to use the Rolls-Royce brand for 5 years. What is comforting is that The Bentley and Rolls-Royce factories belonged to Volkswagen, and just like that, in 2003, Rolls-Royce officially belonged to BMW. In childhood, BMW launched the new Phantom model and unveiled it at the Detroit Auto Show. At the same time, production of the new Phantom was also moved to the new factory in Goodwood.