1. Respecting culture and crossing geographical restrictions

Consumers in different countries and regions have certain differences in their history, culture, customs and values, so their views on the same brand will be different.

Most brands in China are named only by Chinese characters. However, when they go abroad, they sometimes make local consumers feel like falling into the clouds. Although some brands adopt Chinese Pinyin as an alternative, it often doesn't work, because foreigners don't understand the meaning of Pinyin.

2. Legality and legal protection

Legality is the first prerequisite for brand naming. No matter how good the name of a product is, if it cannot be registered, it will not be protected by law, and it will not really belong to its own brand.

For example, Miller Company once introduced a kind of flat wine, whose real name was Late, which meant that business was booming. Seeing that this kind of beer sold well, many breweries followed suit and introduced light beer named after Lite, and Miller took all these breweries to court. However, because Lite is a common word that directly describes a certain type of product, the court ruled that it was not protected. In this way, Miller lost the exclusive right to the Lite trademark.

thus, it is very important whether a brand is legal and can be protected by law!

3. It can give people a positive association

When naming a brand, let the brand name bring people a positive association. If there is a negative and bad association, consumers will not recognize it.

4. Suitable for brand extension

When naming a brand, we should consider such a problem, even if the brand develops to a certain stage, it should be able to adapt. For a diversified brand, if the name is too closely related to a certain product, it is not conducive to the expansion of the brand in other product types.

generally speaking, a brand name without any meaning and negative effects is suitable for brand extension in the future.

5. Simple and easy to remember

When naming a brand, we should follow the principle of simplicity. If you count the brands you are familiar with, most of them are like this. For example, Qingdao, 999, Yanjing, Baisha, Little Swan and Fangtai are all very simple and easy to remember.

6. catchy and easy to spread

when naming a brand, you should pay attention to easy to spread and easy to read. A typical example is the jeep.

on the body of a Jeep car, there is generally a GP logo, which indicates that it is a general-purpose off-road vehicle. "Jeep" is actually the pronunciation of the general English acronym GP. Others say that the name comes from a monster in a comic book, which always makes the sound of "Ji Yi Pu, Ji Yi Pu".

7. Being able to hint at the product attributes

When naming a brand, let the brand name hint at the product attributes. Around us, some brands, from its name, people can see at a glance what kind of products it is.

for example: melatonin, Wuliangye, Sprite, Gaolujie, Band-Aid, etc. Some of these brands have even become synonymous with similar products.