The overall design is composed of the deformation of the first capital letters L and N of the Chinese pinyin LI and NING. The main color is red. The shape is vivid, delicate, beautiful, dynamic and modern, fully reflecting the sports brand. The vitality and enterprising spirit contained in it.

The symbolic meaning of Li-Ning brand trademark: flying red flag, burning torch of youth, passionate rhythm and vitality.

Li Ning Company has complete brand marketing, research and development, design, manufacturing, distribution and sales capabilities. It mainly operates Li Ning brand professional and casual sports shoes, clothing, equipment and accessories. It has established a huge business in China. It has established a retail distribution network and supply chain management system, and continues to increase its e-commerce presence; Li Ning was listed in Hong Kong in June 2004. As of October 2020, Li Ning's market value exceeded 100 billion Hong Kong dollars.

Extended information:

Li Ning adopts the development strategy of "single brand, multi-category, multi-channel", focusing on five core categories of basketball, running, training, badminton and sports fashion. The brand digs deep into the core competitiveness of its products, continues to strengthen the brand's professional sports attributes, invests more in sports technology research and development and product performance optimization, and strengthens product reputation. At the same time, it actively displays a creative brand image and accurately captures and refines trend elements.

In addition to the core brand Li-Ning, Li-Ning also produces, develops, promotes, distributes and sells sports products of many other brands, including Double Happiness table tennis products and AIGLE outdoor sports products. , Danskin dance and yoga fashion fitness products, Kason (Kason) badminton products.

Baidu Encyclopedia-Li Ning