The brand is "evisu".

evisu is a popular street denim brand in "Tokyo Osaka" created by designer Hidehiko Yamane. It was established in 1991 and uses the "M" pattern on the back pocket as its logo. It turns out that this "M" pattern It is a back pocket car flower that evolved from Levi's. T-shirts produced by evisu are also printed with the brand logo.

Extended information:

The Japanese version of Evisu jeans made in Japan currently does not have a general agent in China. Evisu's Red Tab clip-on label cannot be exported because there is a trademark dispute with Levis' Red Tab, and it is currently only available for sale in Japan.

The Japanese version has a red cloth label sewn on the side of the back pocket, and the workmanship is also meticulously managed. Experts will know its symbolic meaning.

The Japanese version is handmade jeans, and each pair requires a lot of work. The pants are traditional in style, and there is no big change. The main difference is the difference in denim. EⅥSU, which insists on being handmade, has always been a favorite brand among collectors of high-quality jeans in Japan.

The Japanese version is made using an antique sewing machine from the 1920s and referring to the special style of Levi's 501xx from the 1950s. The new generation of Japanese jeans is designed with details such as the studded format, crotch making method, and denim weaving method.

Reference material: evisu-Baidu Encyclopedia