Three major principles of logo design

1. Information carrying and cultural identity. We all know that in the design of a logo, it should be a summary and refinement of cultural information. A circle is said to be a round sky, a frame is said to be a place, an arc is said to be diligent and enterprising, and a dot of ink accidentally dropped is said to be brave enough to break through. Warm colors are said to be passionate and unrestrained, cold colors are said to be rational and rigorous, and gray colors are said to be calm and sophisticated. No matter how you say it, we all have our reasons. Even if you don't accept it, I won't do it. Haha, just kidding, but in design we really have to try to read customer needs accurately and reflect some of the more important information through visual elements. I think the more direct the communication, the more effective it is.

Cultural identity refers to whether the elements used in the design can arouse the enthusiasm of the target group. Different target groups obviously have different acceptance levels of different elements. What if The target group is some gray-haired old comrades, but if you make something flashy and hip, it is inevitable that people will slap it on the spot. Therefore, the analysis of the target audience is also very important, which directly determines the design direction of your work.

2. Differentiated performance. Differentiated performance in design is an important factor in determining whether a work is likely to stand out among many similar design works.

Why do we often feel that certain works seem familiar to us? We also often spit at each other over whether a work is plagiarized or borrowed from others. The main reason is that it is often difficult for designers themselves to break through. This is the so-called bottleneck of differentiated performance. We all say that our work is a creative job and an innovative process. So first of all, innovation is to learn from the experience of predecessors. When making your own logo, you must first look at 1.8 million logo works. But one thing to be clear is that if most people use circles for a concept, then as a design, you need to consider whether to stop using circles. If we must use a circle, we must also consider whether to add a gradient or something inside the circle, because only in this way can our design break through the possibilities of our predecessors and capture those people who should be photographed on the beach. superior.

3. The aesthetic height of the composition. This is easy to understand. It is whether you can make something beautiful. Beauty actually means the balance of elements. The places that should be convex are convex and the places that should be warped are warped. We call this beautiful and smooth, passionate and tempting (...sorry Ah, inertial thinking), this can also look at the execution of the design.