As people’s awareness of independent brand protection continues to increase, brands have become the core force of competition in this era. Therefore, once a company's brand is upgraded to a well-known brand that attracts much attention, the company will also have a capital advantage in occupying the market. This is also something that many companies tirelessly dream of. Therefore, in recent years, there has been a blowout of famous corporate brands in our country. According to media reports, Jinhua City, Zhejiang Province alone has more than 150 well-known trademarks. But unfortunately, these so-called well-known trademarks are not known to many people in China. Even locally, not many people may know them. This is a strange phenomenon. Well-known trademarks are not well-known, and famous brand products are not famous.

In foreign countries, some countries have very few, or even just a few, well-known trademarks, but they are often famous all over the world. They are also qualified to represent a country's strength. In my country, there are as many as 150 well-known trademarks in Jinhua City, but few have the ability and capital to compete with foreign well-known trademarks. It is understood that the reason why my country's well-known trademarks have surged in recent years is largely due to the judicial recognition of well-known trademarks and numerous other so-called "authoritative" selections. Although our country has strict standards for the identification of well-known trademarks, some so-called "brainy" companies still take advantage of legal loopholes. The recognition of well-known trademarks in my country adopts a "dual-track system", that is, well-known trademarks can be recognized by the State Administration for Industry and Commerce or by the judgment of the People's Court. Therefore, in order to obtain the recognition of well-known trademarks, some companies deliberately plan some infringement lawsuits and finally win the lawsuit. The company's unknown trademark has therefore become a so-called "well-known trademark". Are such unknown "well-known" trademarks really "well-known"?

In recent years, there have been numerous "well-known trademark" selection activities, which is also a major reason for the emergence of many well-known trademarks. . Those who organize such activities often want to enrich their own pockets, brag and promote others, and deceive you without negotiation. The well-known trademarks selected through such a commercial selection activity often do not live up to their names. This is a blasphemy against well-known trademarks and has a serious negative impact on some truly well-known trademarks in our country.

Therefore, if my country's well-known trademarks are to be truly famous, only by solving the above problems and severely cracking down on and eliminating false well-known trademarks can the truly well-known trademarks be protected. In fact, doing a good job in protecting well-known trademarks is to create a good growth environment for the development of my country's independent brands.

In the 21st century, the core competitiveness of an enterprise participating in the market is its brand. Insufficient protection of well-known trademarks and independent brands is a prominent problem in the growth of my country's independent brands. The business environment is not a problem that an enterprise can solve. This requires the government to continuously improve the protection mechanism of intellectual property rights, strengthen the trial of intellectual property cases, create a good consumer environment and consumer culture, formulate independent brand promotion and protection laws, and focus on support Independent brand development. Only if well-known trademarks or independent brands have a complete protection mechanism, can my country's truly well-known trademarks or independent brands better return to their "heroic nature". By then, well-known trademarks will also be famous all over the world; national independent brands will also be famous all over the world.