Current location - Trademark Inquiry Complete Network - Trademark registration - Why are Quanjude's roast duck and Tongrentang's Chinese medicine not as famous as before?
Why are Quanjude's roast duck and Tongrentang's Chinese medicine not as famous as before?
As the capital of China, Beijing is also rich in tourism resources, and a large number of tourists visit it every year. You must not miss Beijing roast duck when you come to Beijing, among which Quanjude is the most famous. Quanjude can be said to be an old brand with a history of hundreds of years. After continuous development, it has formed a unique "whole duck mat" cuisine.

As early as before, the founder of Quanjude was just a person selling chickens and ducks. Later, he opened a shop called "Dejuquan". The name "Quanjude" was named after the original name of this store. Later, the founder hired a chef who cooked roast duck in the palace. Since then, Quanjude has started its own development path.

The success of Quanjude is inseparable from their own efforts. The whole process, from duck selection to breeding to slaughter and barbecue, is very strict, so Quanjude's reputation is gradually increasing. Quanjude is also the first service-oriented "China Well-known Trademark" in China, with nearly 20,000 copies of roast duck sold every day and millions of passengers.

However, some of Quanjude's achievements can't be sold now. Quanjude's net profit hit a record low. In fact, since a few years ago, their performance seems to have not increased significantly. To this end, I mainly summed up three reasons from the internet, which are also the three reasons that everyone mentioned the most. First of all, the first reason is that with the continuous development of Quanjude, the price has also increased. I believe that the price is also one of the most common complaints from tourists in many hotels. Now Quanjude not only increases the extra service fee of 10% per table. Even the price of a bundle of watermelon juice is 168 yuan, which has greatly exceeded the original value of watermelon juice.

Then the second reason is the quality of service. Although the extra service fee increased by 10%, the corresponding service did not improve. This is also an aspect that many customers spit more. The service fee is high, but the service quality has not improved.

The last reason is that after the fire in Quanjude, many brand names appeared on the surface, but they were not. These "cottage shops" have also tarnished the reputation of Quanjude. In addition, in addition to the brand Quanjude, many other brands of roast duck have emerged, which has had a certain impact on Quanjude.