Pomelo Mom Popular Science | Looking at the packaging design of domestic brands of soap, it makes my eyes shine

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At present, China's more mature soap brands include Libai, Diaopai, Liushen and so on, except for these larger soap brands. The development of trademark design of soap in China has made a qualitative leap. First, the procedures of trademark design are gradually standardized, second, the design techniques are more and more varied, and the expression techniques and design forms are different. More importantly, the design concept has become mature and has more cultural value.

Today, Mama Pomelo takes you to understand the packaging design of domestic soap from three aspects: pattern design, decorative fonts and packaging material modeling, and other beautiful packaging designs are also welcome to share with Mama Pomelo ~

Nowadays, the packaging styles of soap are more free and diverse, some are fresh, some are fashionable and some are gorgeous, and the pattern design in soap packaging can be divided into the following types according to different contents: decorative patterns of plants and animals, decorative patterns of cartoon images and decorative patterns of traditional elements.

1. Decorative patterns of plants and animals

In the 198s, with China's opening to the outside world, people's aesthetics were influenced by western culture, and realistic decorative patterns of plants and animals were very popular. For example, the rose pattern on the package of "Jiali" brand soap was full of color like an oil painting, and the head of a white cat on the "White Cat" brand soap was lifelike.

"Jiali" brand soap

"White Cat" brand soap

The impact of foreign capital in the 199s prompted domestic designers to rethink the significance of design. At this time, it just ushered in the trend of computer design, and a large number of packaging designs began to get rid of hand-painted methods, so the decorative patterns changed from realistic style to vector style. Up to now, the patterns are represented by hand-painted illustrations, computer illustrations, camera imaging, etc., and different design techniques can be mixed. Some established enterprises usually like to use electronic imaging technology, which can save design cost, and the vivid visual effect can bring consumers the most intuitive product impression. The packaging design elements of Liushen soap are very unified, forming a complete series, and the corresponding plant photos are placed outside the graphics. The whole design is fresh in color and has a spring-like atmosphere.

"Six Gods" soap

2. Cartoon image decorative pattern

Cartoon is a form of artistic expression. It first appeared in Europe in the 17th century and was defined as "humorous caricature" at that time. The earliest cartoon image in China is generally considered as "San Mao" created by Zhang Leping in the 193s. After entering the new century, computer design technology has gradually matured, cartoon images have become more diverse, and the fields that can be applied have been continuously expanded. For example, modern commerce has begun to combine brands with cartoon images, and the typical cartoon character in China is "Haier Brothers" launched by Haier Group.

There are two kinds of cartoon images in soap packaging: animals and figures, which are often used in children's packaging. They are cute and full of childlike interest. For example, the package of "Frog Prince" laundry soap is a little frog wearing diapers. The little frog has a rectangular box of soap drawn by 3D technology, which is 1cm long, 6cm wide and 4cm high. If 24 pieces of such soap are packed in a box, how to design the box

3 rows, * * 4 floors

second type: 2 rows, 4 rows, * * 3 floors

third type: 3 rows, 4 rows, * * 2 floors

The size of the outer box can be designed as follows:

first type: inner diameter of the outer box: 21 * 18.6 * 17. This dimension takes into account the thickness of the grille and the correction factor inside the carton.)

The second type: the inner diameter of the carton: 25.4*2.6*13 (the grille material is the same as above, but the number of slots is different)

The third type: the inner diameter of the carton: 31*25.4*8.6 (the grille material is the same as above). How to make the package design real