How to design a good poster? 1. Creative ideas Good posters have nothing to do with beautiful visuals. A good poster is more like a good idea wrapped up in a beautiful coat. Start your creative draft with a pencil and avoid using a computer or social networking site as a starting point. Try to draw some visual effects with different ideas. Once you've finalized your idea, you can start working on your picture idea or font for the visual display. Use creativity to facilitate the expansion of visual elements. Doing this often gets twice the result with half the effort! 2. Hand Drawing Try to work and think away from the computer and choose the best way to express your ideas. 3. Be different. If you want the public to notice your poster at a glance among a sea of ??posters, you have to get used to making it stand out. For example, bright colors, patterns or high contrast can make your work stand out. 4. Start with the brand. When you make a poster for a brand, analyze the brand's logo in depth and try to understand the meaning and story behind the brand, and discover some elements that can be used in the poster layout. Incorporate your brand logo into your poster to make your poster look unique. 5. Simplicity People are inundated with a large number of visual images every day, so you must ensure that your poster can grab others’ attention in the first place. No one forces you to explain your own ideas to everyone.

How to write a promotional poster specifically?

The requirements for poster design elements are as follows:

1. Sufficient visual impact can be achieved through images and colors.

Color is the most sensitive thing to human vision. If the color of the home page is well handled, it can be the icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination, local contrast", that is: the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is refined and the main appeal points are captured.

In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.

3. The content should not be too much, be concise and clear, and the length should be short and concise.

4. Mainly use pictures, supplemented by copywriting.

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principles of positioning design. With prominent trademarks, logos, titles, graphics.

Extended information:

1. Characteristics

1. Advertising properties

The poster hopes for participation from all walks of life. It is an advertisement kind of. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.

2. Commercial

Posters are preliminary advertisements and publicity for an event. Their purpose is to get people to participate in it. Performance posters account for the majority of posters, and Performance advertisements often focus on commercial purposes. Of course, academic report posters are generally not commercial.

2. Purpose

1. Advertising posters: can be spread to society, mainly to increase the visibility of enterprises or individuals.

2. Modern society posters: a relatively common social phenomenon, accepted by most people, and provide important information about modern life.

3. Corporate posters: Recognized by corporate departments, they can be used to control some of employees' thoughts and trigger thinking.

4. Cultural posters: The so-called culture is indispensable in today's society. No matter how remote the corner or how quiet the mountain forest, there are cultural star posters.

5. Film and television drama posters: A relatively common way of publicity is to create posters to achieve publicity effects by understanding the character clues and themes of film and television dramas.

Do you know how to design posters?

First of all, this is an off-topic answer. When I saw the description of this question, I felt that the questioner was asking everyone for a method. This method can make the poster designed by the questioner reach the level of a master. If that's the case, I'm afraid I don't have the ability or qualifications to "fit the meaning of the question." I wrote this answer out of my admiration for a certain master in the graphic design world. I have thought about each of his posters for a long time.

This master is Kenya Hara.

When it comes to masters in the graphic design world, Kenya Hara is one of them that I admire the most. I like Kenya Hara’s design works very much. His designs are simple but contain rich emotions. Whenever we talk about Kenya Hara's design philosophy, we always talk about "whiteness", "tactility" and "accommodation".

Although I have read many of Kenza Hara’s works on design and have repeatedly pondered Master Kenza Hara’s works, it still took a long time to transform these vague concepts into clear cognition. , so in this answer, how to understand the master's design concept, and how the master applies it to poster design? Let me talk about my own understanding of the topic "How do masters design posters". If there are any deficiencies in this article, please forgive me.

1. Restore the essence of color

Before understanding how masters design posters, I once thought about a problem. There are so many commercial posters on the street, and they all use a lot of high-profile The colors still fail to attract us, but the large amount of white space in Kenya Hara's poster touches our nerves more. What's the reason for this?

Traditional color teaching tells us that color can convey emotions. For example, in the picture above, the text above describes what emotions the color white will convey, but if we just stare at the white color in the picture above, will we really feel the emotions described below? In fact, we know very well in our hearts that we cannot feel any emotions at all.

This is because the colors we see are not their original appearance. If we restore the process of color conveying emotions in human psychology, we will find that colors originally have their own "carriers" "For example, we will see "white clouds", "blue sky" and "green leaves" outside.

Among them, "cloud" is the carrier of white, "sky" is the carrier of blue and "leaf" It is a green carrier. However, the industry has separated them from their original carriers and turned them into colors synthesized by coding. These colors that have lost their carriers cannot convey real emotions.

The emotions we can feel in modern posters are just redefined emotions, turning colors into standardized industrial products. For example, blue is defined as "melancholy" and white is defined as "melancholy". "Noble" and so on...

When we look up at the blue sky and white clouds, will we feel melancholy and noble emotions? When we talk about the emotions of color without the carrier, we have alienated people's most primitive feelings about color.

To restore the essence of color is to return the color to the carrier. For example, look at the picture above. Both the left and right sides are also white. Which one will make you feel warmer and more friendly? Our vision is more inclined to the "white" on the right, which can convey a warm and friendly feeling.

This is because we have re-injected the color into the "carrier" (fabric). We can generally understand that the "carrier" is a kind of texture. This kind of texture is a very important visual element. When we feel the emotions conveyed by colors in nature, it is the result of the simultaneous action of color and texture.

Because we are touching the texture of the fabric, warm and friendly feelings will emerge in the brain. This is a kind of "touch" in the memory, and ultimately the emotions are conveyed to us visually through color. heart.

At this time, let’s look back at Kenya Hara’s design works. How this master uses “white” to convey rich emotions, see the picture below

Let’s look at a set of cover designs "white".

Quoting Kenya Hara's "Design in Design" "White" is not white. What makes whiteness possible is the tolerance of feeling whiteness. So instead of looking for whiteness, we need to search for a way of feeling that can feel whiteness.

Through the above works, we can feel that Kenya Hara’s “white” color is not just a simple color. The master uses white to express different emotions through different textures.

The carrier (texture) through which white can express its emotions is the "acceptance" of white. This is where masters differ from us. Design is not just about conveying color, but more importantly, conveying the true emotion in color. A summary of this master's design philosophy: a simple color will convey different "touches" under the expression of different textures, and different "touches" will convey different emotions. These feelings together constitute the color Rich "accommodation".

2. Not just minimalist

When discussing these designs, many people think that this master’s design is an expression of minimalism.

I personally think that this is not just minimalist, this design is very different from mainstream minimalist design. Let me give you an example.

The left side is the original design work, and the right side is imitated in the minimalist style. We flattened the main object to make it more like a minimalist style, but for comparison, the design on the right Compared with the original work, the feeling conveyed to you has disappeared. This is because what minimalism conveys to us is only a sense of form, which is just to adapt to the visual needs of humans in today's complex information flow.

And Kenya Hara’s “minimalism” refocuses our attention on the essence of things, conveying a “natural” emotion. This emotion is expressed through the bright colors and exquisite texture of the subject, so once the "carrier" is gone, the emotion is lost.

So in the design of posters, while pursuing minimalism and conveying information, have we thought about whether posters can really convey emotions? Can it make your viewers scream? This is the most important thing we learned from this master:

“Convey the sense of touch through vision, so that viewers can truly feel the emotions in color”

3. Conveying emotions in details

After explaining the design concept above, how can we apply it to poster design? In addition to restoring realistic and complex textures in color to convey emotions, is there a simpler way? In fact, Yes, there are many methods. I will give you a very simple example.

Floresta donut series posters:

This is a Japanese donut brand with the concept of pure natural and additive-free. The picture above is one of its series of posters, one Posters designed with the concept of pure nature definitely hope to convey the feeling of pure nature to the audience. Let’s look at the color matching of this set of posters and extract its color model. It seems that it has nothing to do with “pure natural”.

But this series of posters can still evoke a strong emotion, a fresh and natural feeling. How is this done? If we carefully observe this set of posters, we will find a very interesting detail. The colors on the posters are all accompanied by this kind of impurity. See the picture below.

We can regard this impurity as a kind of "dirty". In the past, we felt that the colors extracted by industrial society seemed very "clean" because of the lack of carriers. This series of posters uses a texture similar to "dust" to express the original "dirty" color again.

The colors of the posters use this "dirty" as a carrier to convey the "natural" emotions in the colors to the eyes of the viewer. This is the highlight of this series of posters. It is this simple detail that conveys the core feeling of the poster - "nature"

This answer ends here.

How to write a poster?

Posters are an art of information transmission and a popular publicity tool. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features.

In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher conferences, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance.

Steps in poster design:

First analyze:

1. What is the purpose of this poster?

2. Who is the target audience?

3. How are they accepted?

4. What about other posters for products in the same industry?

5. What is the expression strategy of this poster?

6. Creative point?

7. Expression techniques?

8. How to combine it with the product?

Specific elements of poster design:

1. Full visual impact, which can be achieved through images and colors

2. The content expressed in the poster is refined, Grasp the main appeal points.

3. Don’t have too much content

4. Generally, pictures are the main focus, supplemented by copywriting

5. The theme fonts are eye-catching< /p>

Types of posters

Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here is a general introduction to them.

1. Commercial posters:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters:

Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters:

Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and stimulating movie box office revenue. They are somewhat similar to theater posters, cultural posters, etc.

4． Public welfare posters:

Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and promote the spirit of love, dedication, unity and progress, etc.

In-store poster design:

In-store posters are usually used in business stores for in-store decoration and promotion purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment.

Investment poster design:

Investment posters are usually for commercial promotion, using eye-catching visual effects to promote certain goods or services. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy.

Exhibition poster design:

Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places* **place. It has the function of disseminating information, involving a wide range of content, rich artistic expression, and strong far-sighted effect

How to make a promotional poster?

Use the largest open sketch paper, and then write the slogan, time and place. Production steps 1. Find the central idea.

To think about the central theme of the promotion, all designs should be centered around this theme.

2. Make a draft.

Draw the contents of the plan on scratch paper. You can design several sets of plans for yourself to choose from 3. Set the main color.

Outline the general tone on the draft. Find your ideal color.

4. Adjust the structure.

The design should aim to highlight the theme and adjust the overall structure of the poster.

5. Emphasize the slogan.

The propaganda slogans and propaganda ideas should be emphasized in structure and color.