Legal analysis: Trademark right is a collective concept, and its rights include trademark ownership and associated trademark exclusive rights, trademark prohibition rights, trademark renewal rights, trademark transfer rights, and trademark licensing rights. rights and trademark litigation rights. The exclusive right to use a trademark is only part of the trademark right.

Legal basis: "Trademark Law of the People's Republic of China" Article 3 The term "collective trademark" as mentioned in this law refers to a trademark registered in the name of a group, association or other organization for use by members of the organization in commercial activities. A flag used in an organization to indicate a user's membership in the organization. The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the origin of the goods or services. , raw materials, manufacturing methods, quality or other signs of specific quality. Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.