1. Business plan writing format and samples
Business plan Ⅰ. Title page Put a color image of your product on the home page.
However, enough space must be reserved to arrange the following content: A. Company name B. Registration year and month C. Company nature D. Company address E. Name of person in charge of financing F. Position G. Telephone number H. Fax I. E-mail J. Company homepage K. Report confidentiality level L. Business plan number Company name: Signature: Date: Ⅱ. After cataloging the preliminary business plan, pay attention to confirm that the page number of the table of contents is consistent with the content Ⅲ. Executive summary A . Purpose of the plan a. To provide information to interested VCs b. To provide basic data and principles for the future business activities of this plan B. Company overview a. Date of establishment b. In the industry, such as baby product manufacturer, pencil distributor , a supplier of pharmaceutical services c. The company’s legal form of formation, such as a limited liability company, a joint stock company, a partnership d. Capital contribution and ownership structure e. Our principal office location [x] C. Business a. Describe the product or The services provided, the company is in the [seed, start-up, growth] stage and has just [developed our first product, hired our first salesperson, signed our first order]. b. In the recent [period], our company has completed [x] sales and shown [profit, loss, break-even] Considering the financial problem, we expect to complete [x] sales in [year] Complete pre-tax profit of [x].
Achieve [x] pre-tax profits in [next year]. c. If funds are sufficient we will [Describe what you will do with the funds, for example: 1. Marketing of new products 2. Manufacturing or replenishing equipment to meet growing market demand, 3. Adding retail locations or using other methods to improve distribution channels, 4. Enhance the development of new products or improve existing products] D. Products and Services a. State your products or services so that others can understand them.
[Company] produces the following products [List the products briefly here, mainly emphasizing the significance of the production line and the highest sales volume it can bring] b. Currently our [product or service] is in [import, growth] , mature] period. We plan to expand our production lines to improve our [products or services] including [x,y,z].
c. The key characteristics of the production or distribution of our products are [x,y]. d. Our [product or service] is unique because of [ x , y , or z ].
e. Our market positioning advantage is because of our [patents, sales speed, trademark name, etc.]. E. Management Team Our team consists of [x] men and [x] women who have [x] years of experience working together; [y] years of experience in sales; [x] years of product development experience, and Have experience in [other][x].
F. Marketing Overview G. Competitive Environment a. Analysis of [Company Name] that competes directly with us, or we have no direct competitors, but there are substitutes for our [product or service] in the market or related products. b. Our product is unique because if we can [x], or we have a competitive advantage because of our [speed of sales, established trademark brand, low-cost manufacturing].
H. Funding Requirements a. We seek [x￥] as an additional investment for [ ] which will allow us to [describe why you need funding and why this opportunity is inspiring]. b. [
I. Risks and Opportunities a. The biggest risks in our operations are [market risk, pricing risk, product risk, management risk] b. We feel that we can overcome these risks because if we can [ x ] c. The business opportunities in front of us are very meaningful to us; if we can do [x] we will have the opportunity to turn [a local advantage in the market into a huge advantage for the entire industry]. IV. Company Overview A. Long-term goals a. Our goal is to become [Describe your ultimate goal, for example: to become the number one brand of low-fat cheese] b. We aspire to maintain a good reputation in the market and provide the market with [ Time saved, better production methods, reasonable prices].
We are able to achieve this because of [the development of excellent products, understanding market trends and needs, instilling a spirit of innovation and using effective distribution and packaging] c. In order to achieve our goals, we should thank Those who follow our development, customers, and the public [Describe the honors you seek] The following people have contributed to our success [Describe how each group has helped your company as relevant] B. Vision C. The company was founded in [ Date] and [Describe your product or service. For example, a distributor of pencils, a supplier of pharmaceutical services].
D. The full name of the company is in compliance with legal requirements [x]. Legal forms of the company include: limited liability company, joint stock company, partnership, sole proprietorship, office location of our principal responsible person [x].
Give the distance between the office location and the factory and warehouse. E. Calculating our recent production volume by month, if we want the monthly production to reach [x], we will need a larger [factory building, R&D team,...].
After receiving financial help, we estimate that the existing equipment can meet the future needs in [a certain year, a certain month, a certain day]. F. If the company engages in [polluting water sources, armament weapons, genetic engineering, blasting engineering, and using resources prohibited by the state in production and services] the business license will be revoked immediately, and it is also not allowed to engage in activities other than those authorized by *** .
G. The company complies with all operating regulations and has the latest inspection records. These records include [main items].
These agencies are responsible for managing those aspects of our business and we must ensure the accountability of our employees. H. The company's strategic partners: How to maintain relationships with strategic partners to attract investors' attention, explain how you work with them and improve your work performance.
Your company can provide partners with important and profitable self-development in the process of establishing larger-scale cooperation. Describe the details of each of your partners' positions in the market, and explain what are the biggest pitfalls of cooperation between you? For example, we have established a marketing agreement with [x] and established an alliance with the market leader in erasers to facilitate our sales of student pencils.
The supply and demand side can also occupy the market by dividing the retail industry, which can help us quickly enter the market. The risk in a partnership is that the collaborator might choose to sell [the pencils] themselves and exclude us.
I. Another strategic relationship that is beneficial to the company is to establish a joint venture with [x]***. We never invest in the initial stages of research, we can. 2. Format of business letters
Become a Wenku member with a minimum of 0.27 yuan to view the full content> Original publisher: huangwiom Format and examples of business letters Business letters belong to the category of business etiquette documents and refer to the relationship between enterprises , a simple letter used in various business situations or business dealings.
Its main function is to establish economic and trade relations, transmit business information, contact business matters, communicate and negotiate production and sales in business activities; ask and answer questions, and handle specific transaction matters. Its types include contact letters, sales letters, order letters, confirmation letters, claim letters, etc.
Characteristics of the type of writing [1] Tone orality Every business letter is an emotional exchange between different companies or between business leaders. People are emotional, so business letters reflect more of the emotional side.
Rather than using a special "business tone" as people imagine, business letters should make people feel very warm and friendly when reading them, as simple, natural and humane as a conversation between friends. . Whether it is an apology letter, a well-intentioned persuasion letter, or a purchase letter, it can be expressed through the tone and tone of the letter.
(2) Direct content Enterprises read a large number of correspondence documents every day. Business letters don’t need fancy words.
Therefore, business letters should be written concisely, to the point, and to the point. Write your letter in simple, plain language so that it reads simply, clearly, and is easy to understand.
When it comes to data or specific information, such as time, location, price, item number, etc., the wording must be precise to make the communication content clearer, which will help speed up the process of business activities. (3) Sincerity of attitude Business letters must fully reflect sincerity and courtesy.
No matter what you say, say it with sincerity. Pick up the written business letter and read it over. Make sure that if the other person is talking to you on the phone at this time, he will be able to feel your naturalness, sincerity and politeness.
The politeness mentioned here is not simply using some polite words, but. 3. Business document format
11 parts: 1. The heading: the address and date of the sender 2. The inside address: the name and address of the recipient 3. the salutation (the salutation) 4. the subject heading or caption 5. the opening sentence (the opening sentence) 6. the body of the letter (the body of the letter) 7. the closing sentence (the closing sentence) 8. the closing sentence (the plimentary close) 9. Signature signature 10. Attachment Enc. or Encl. 11. Restart P.S. 1-9 is the main part and is generally indispensable.
Hope to adopt. 4. Sample business plan
Feasibility analysis and business plan 1. Market analysis For a long time, due to the low living standards of domestic residents, there has been a lack of demand for businesses with "kitchens" and "bathrooms" as their main service targets. Consumption of small appliances is very small.
According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad.
In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%. There are currently only two types of small household appliances for bathroom heating: bathroom heaters and heaters.
There are currently 376 companies producing bathroom heaters in the country. Domestic sales were estimated at 4 million units in 2001, 5.5 million units in 2002, and 7 million units in 2003, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15% (in 2004). Domestic consumers' recognition of bathroom heaters reaches 82%, and the market space is huge.
Bath heaters have an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu bathroom heaters had sales of 260 million yuan in 2004, ranking first in market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories. Most of them are imitations or OEMs, and their independent research and development capabilities are not strong.
In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance.
According to my survey, people have a good impression of this product and the market potential is huge. Compared with the bathroom heater and heater market, the sales market of this product is at least 500-100 million yuan.
We can take advantage of our patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network. (The above data comes from "Consumer Daily" and China Household Electrical Appliances Association) 2. Our goal Our goal is to produce samples and enter the market in 2006, develop 10-15 agents at or above the prefectural level, and have sales of 200 More than 10,000 yuan, sales reached 5 million in 2007 and 20 million in 2008, with profit margins maintained at 30%--50%.
3. Use of funds Since this product has never been on the market before, the investment in initial sample trial production, mold development and other expenses is relatively large, estimated at 100,000-150,000 yuan; various certifications, licenses, Trademark: 50,000 yuan; Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 100,000 yuan; Rent, water and electricity bills, staff wages (half a year): 150,000 yuan; Participation in exhibitions, advertising fees: 100,000 yuan; Small Mass production cost (5,000 pieces): 200,000--250,000 yuan; working capital: 200,000 yuan. Total: 1 million yuan.
4. Product cost and profit analysis In order to save costs and reduce investment risks, the initial small batch production will mainly be outsourced processing, and production equipment will not be purchased for the time being. This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring.
Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the anti-dry burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts with a price of 15 yuan. In addition, product packaging, wiring screws, and freight are included. etc. The total cost is less than 40 yuan. The wholesale price is tentatively set at 80 yuan, with a gross profit of 40 yuan per unit. It is estimated that the investment can be recovered and a slight profit will be made in two years.
(The above data is from the surveyed spare parts dealers, and may fluctuate downward) 5. Sales prospects There are currently no similar products on the market, and the product sales pressure is small. It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales.
At present, we have contacted many merchants and have initially reached sales intentions. 6. Cooperation plan This patent project is a non-service invention, and the patent rights are owned by individuals.
The specific cooperation methods shall be negotiated and agreed upon by both parties. 7. Raw material supply plan Outsourced production is possible, no special requirements.
8. The future of this project Since this product is easy to manufacture and the threshold is not high, it will inevitably be copied. In addition to strengthening anti-counterfeiting efforts, continuous product upgrading is also a necessary means to expand the market.
In some cases, in addition to allowing entrepreneurs to clearly understand their entrepreneurial content and firm their entrepreneurial goals, a business plan can also have the function of persuading others. For example, entrepreneurs can Plans can be used to persuade others to join ventures, buy shares, or even raise a startup fund. Contents that should be included in a business plan: Type of business: including the name of the business, the type of business organization, the project or the name of the main product, etc. This is the most basic content of starting a business.
Fund planning: Funding refers to the source of funds for starting a business, which should include the ratio of personal and other investment amounts, bank loans, etc., which will affect the amount of shares and dividend distribution of the entire business. In addition, the distribution ratio of the total funds of the entire business plan should also be clearly recorded. If you want to apply for a loan with a business plan, you should also explain the specific purpose of the loan.
Stage goals: Stage goals refer to short-term goals, medium-term goals and long-term goals after starting a business. They mainly allow entrepreneurs to understand the possibilities of their career development and the goals of each stage. Financial forecast: Detail the estimated income and estimated expenses. You should even list the estimated operating income for each year within the first three or five years after the establishment of the business. 5. Sample business letter
Sample:
xx City Xingda Trading Co., Ltd.:
I have received your letter on x, month x, 20xx. The letter complains that in the "Computer Desk Purchase Contract" dated x month x, 20xx, some of the 35 sets of Huanghua brand computer desks received had broken interfaces. We deeply apologize. This matter has attracted great attention from us and has now been resolved. Conduct an investigation.
It has been verified by the relevant Shaomen: The xxx type Huanghua brand computer desks produced by our factory were all high-quality products after being inspected by the quality inspection department when they left the factory.
Some of the computer desks mentioned in the letter had cracked interfaces, which was caused by our workers not being bothered to carry them out of the warehouse.
Our company once again deeply apologizes for your company's losses, and asks your company to provide the detailed figures and extent of damage to the computer desk as soon as possible, as well as the notary's certificate and the inspection certificate. Our company will Compensate unconditionally according to actual losses as quickly as possible.
We will take this as a warning, find out the problems and shortcomings in our work, and take corrective measures to prevent such incidents from happening. We hope that we can gain understanding from the responsible company and continue to maintain good trade relations.
Reply:
xx Guangming Furniture Co., Ltd.:
On x, month x, 20xx:
Extended information:
p>
Things to note in business letters:
(1) Colloquial tone.
Every business letter is an emotional exchange between different companies or between business leaders. People are emotional, so business letters reflect more of the emotional side. Rather than using a special "business tone" as people imagine, business letters should make people feel very warm and friendly when reading them, as simple and natural as a conversation between friends.
Whether it is an apology letter, a well-intentioned persuasion letter, or a purchase letter, it can be expressed through the tone and tone of the letter.
(2) Directness of content.
Businesses read a large number of correspondence documents every day. Service letters don’t need to use fancy words. Therefore, service letters should be written concisely, concisely, and to the point. Write your letter in simple, plain language so that it reads simply, clearly, and is easy to understand.
When it comes to data or specific information, such as time, location, price, item number, etc., the wording must be precise to make the communication content clearer, which will help speed up the process of business activities.
(3) Sincerity of attitude.
Business letters must fully reflect sincerity and courtesy. Whatever you say, say it with sincerity.
(4) Singleness of purpose.
Business letters are purely business in nature and generally require specialized writing, focused and single content, focusing on official business and highlighting the main purpose.
(5) Format standardization.
The structure of a business letter is similar to an ordinary letter, with a title, body, and signature. Foreign trade business letters and emails must be written in accordance with international practices, in English or the language used by the other country, and the grammar and writing format must also comply with the other country's language norms and habits.
(6) Equality of status.
Business letters are documents exchanged between two equal legal persons, reflecting the equal, mutually beneficial relationship between the two parties. When writing business letters, you should treat each other with respect and courtesy.
(7) Time-limited requirements.
Business letters are formed in every aspect of business activities, and each letter is a clear expression of the wishes of both parties within a certain time limit. Therefore, you must respond promptly after receiving the other party’s letter. At present, letters are increasingly delivered through fast delivery methods such as fax and email to meet the needs of this characteristic. Business letters generally consist of three parts: letterhead and footer.
6. How to write a business plan, WHO CAN give me a template
A reliable business plan needs eight elements: 1. Company introduction Brand positioning: The core positioning of the enterprise, one sentence words, slogan (so-called "one center") development history: major milestones from its establishment to the present business model: business model panorama organizational structure: organizational structure of all employees of the company 2. Market analysis/industry opportunities market macro analysis of the company's business operations , What major development opportunities does the policy environment analysis industry present? (It happens to be the entry point of the enterprise) 3. Competitor analysis/core competitiveness industry pattern/competitor analysis core competitiveness/differentiation advantages 4. Core business system Core business system: several major sectors Core business operating model: product-supply Chain-sales, business operation processes of the three major systems Enterprise highlights: What are the major markets and investment attractions? Main customer groups: What fields are the main customers in? List of signed customers 5. Development vision/future plan From now to the next 3-5 years, what kind of development vision is there, such as round A, round B, round C: how much to develop Customers and users, what kind of revenue and profit will be achieved, and in what fields and industries will transformation, deepening or layout be carried out? 6. Founder and core team Founder profile: Entrepreneur learning, significant experience Founding team profile: COO, CMO, CFO, CSO, sales VP, channel VP, etc. Indirect 7. Historical performance/financial forecast for the next three years 1. Performance since establishment to the present: annual investment, revenue, profit, gross profit, net profit, etc. 2. Financial income composition Ratio: Major orders/contracts/revenue, percentage distribution of composition 3. Business and financial development estimates for the next three years 8. Financing plan for this round 1. Current valuation: based on revenue, profit, number of users and customers, market Comprehensive valuation of prospects, team strength, business model maturity, etc. 2. Company equity structure founders, partners, option holding platform (core employee incentives), key resources or upstream and downstream resource partners or institutions, Series A investors, B-round investors, C-round investors, etc. 3. Current round financing plan/future financing plan Ratio of shares sold in this round, financing amount, next round financing amount and development plan, such as the next 2-3 years 4. Purpose of this round of financing The funds raised are used for: investment funds and proportions in product research and development, marketing, team expansion, channel cooperation, operation improvement, etc. 7. How to write a business plan template of 800 words
Cover page: company information, company address, company phone number, name, title, address and phone number of the owner or executive, date of writing the plan, Text number, author name.
Operating Overview: An overview of the business plan, which is also an overview of the company's status, introducing the company and its goals and how to achieve the expected plan. Organization plan: Company profile, products and services, intellectual property, company location, legal structure, managers and employees, accounting and legal, insurance, security measures.
Marketing plan: marketing strategy overview machine objectives, market analysis, content of marketing strategy, customer service, implementation of marketing strategy, evaluation of marketing effectiveness, product-market analysis.
Marketing Plan Outline (Example) I Overview and Marketing Strategy Objectives A Marketing Strategy Overview B Marketing Strategy Objectives 1. Build a strong brand 2. Build a strong customer base 3. Increase product/service sales II Market Analysis A Target Market 1. Population Statistical characteristics 2. Psychological characteristics 3. Niche market characteristics B Competitors 1. Describe the main competitors 2. Evaluate their strengths and weaknesses C Market trends 1. Industry trends 2. Target market trends D Market research 1. Survey methods 2. Database analysis 3. Summary of results III Marketing strategy A Summary 1. Fund allocation for marketing activities (percentage of online/offline budget) 2. Expected return on investment for the most important activities B Sales and distribution methods 1. Stores, offices, Point of sale 2. Catalog, direct mail 3. Website C Packaging 1. Quality requirements 2. Packaging D Pricing 1. Price strategy 2. Competitive price E Brand F Database marketing (personalized marketing) G Sales strategy 1. Direct selling 2. Direct mail 3. Email marketing 4. Joint marketing 5. Two-way marketing 6. Diffusion marketing H Sales incentives/promotions 1. Free samples 2. Cash back coupons 3. Full loan refund 4. Online promotions 5. Gifts 6 .Discount 7. Others I Advertising strategy 1. Traditional advertising (TV, radio, print) 2. Internet advertising/new media (banner advertising, PDA advertising, portal/vertical portal, interactive TV) 3. Long-term hosting of advertising J Public relations activities 1. Build web pages (community, chat rooms, message boards) 2. Events (online and offline) 3. News releases (TV, radio, print, online) 4. Interviews (online news, website, print, radio, TV, Chat rooms, online events, etc.) K Networking (joining organizations, seeking leadership positions) IV Customer service A Introduction to customer service activities B Expected benefits after achieving excellence V Implementing marketing strategies A In-store responsibilities B Hiring external agencies 1. Advertising agency, Public relations company, marketing company 2. Online advertising network 3. Other VI Assessment of marketing effectiveness The effectiveness assessment is used for existing companies and is included in the concurrent assessment. Note: The above marketing plan is for reference only and shall be operated according to the actual situation of the company during the execution process. 8. How to write a business plan
There are many templates for business plan formats on the Internet. You can download some from the Internet for reference.
In essence, a business plan is an explanatory document for you to demonstrate to potential partners and investors that your business plan is feasible and valuable for investment. It is recommended that when you start writing, you should first use the form of writing a paper, grasp the basic principles of clear logic, detailed information, clear explanation, and clear opinions, use your own words to explain your business plan, write a first draft, and then build on this basis Use a general format to fill in the content of the corresponding chapters, and then use the power of professionals (technology, finance, investment, market, management) to supplement, improve and polish it.
In fact, the most important thing for a business plan is to answer three questions: How big is the market opportunity? What software and hardware conditions do you have that prove you can seize this opportunity? How are you going to seize the opportunity? . 9. How to write a business letter
The writing format of a business letter Chinese letters are like ordinary letters. Business letters generally consist of five parts: beginning, body, end, signature, and date.
(1) Write the title of the recipient or recipient unit at the beginning. The title should be written on its own line and in the top box. Use a colon after the title.
(2) The main body of the letter is the main part of the letter, describing the substantive issues of business dealings, usually including: ① Greetings to the recipient; ② The reason for writing the letter, such as when it was received A letter from the other party, expressing gratitude, responding to the questions mentioned in the letter, etc.; ③ The business contact to be made in the letter, such as asking about relevant matters, answering questions raised by the other party, clarifying one's thoughts or opinions, making requests to the other party, etc. . If you want to both ask and answer the other party's inquiries, answer first and then ask questions to show respect; ④ Put forward hopes, methods and requirements for further contact.
(3) The end often uses a simple sentence or two to state the request for the other party's reply. For example, "I hereby send you this letter. I hope you will reply to me."
"
At the same time, write words of blessing or tribute, such as "Best regards", "Blessings for good health", etc. Wishes are generally written in two lines, and "Sincerely" and "Blessings" can follow the main text , or can be left blank with the main text.
"Salute" and "Health" are written in the top box. (4) The signature is the signature of the writer, usually written on a new line (or a blank line) after the end. , the lower right position of the second line).
For business letters issued in the name of the unit, the name of the unit or the name of the specific department within the unit can be signed, and the name of the writer can also be signed. For the sake of solemnity, a business letter can also be stamped with an official seal.
(5) Date: The date of writing is generally written on the line next to the signature or on the lower right side of the same line. The date of a business letter is very important. Don't leave it out.