Luxury clothing mainly lies in its own design concept, but also in the brand premium.
To some extent, you can indeed link brand premium and brand effect. For many luxury brands, because these luxury brands themselves represent a status symbol and also use the best materials for related products, the prices of luxury brands are generally more expensive and are not suitable for Ordinary consumers. In most cases, the brand premium of luxury clothes is very high, and not many people can really afford luxury clothes.
1. The materials used in luxury clothes are very good.
Luxury clothes are very expensive. Even if some copycat brands can imitate the styles of luxury clothes, they cannot imitate the materials and workmanship of luxury brands. It is precisely for this reason that when we look at luxury brands and ecological brands, we can identify the difference between the two at a glance. In most cases, the materials used by luxury brands are top-notch materials in the relevant fields.
2. Luxury clothes are actually related to brand effect and brand premium.
You can understand this concept as brand premium and brand effect. When we attend various occasions, the luxury clothes we wear symbolize our status and circle. After we can meet our basic material needs, we will further reflect our personal value through luxury clothes. This is also the main reason why many people choose to buy luxury clothes at high prices.
3. The workmanship of luxury clothes will indeed be very good.
The price of some T-shirts is only about 30 yuan, but some luxury clothing T-shirts can cost thousands or even tens of thousands of yuan. Although their workmanship seems to be similar, if we look closely at the various workmanship details, we will find that the workmanship of luxury clothes will indeed be more fine and very durable. There are only so many brand audiences for luxury clothes themselves. Although their production costs are not that high, they generally set aside high product profits, and the audience for luxury clothes is also willing to pay for it.