Facial masks are skin care products that replenish moisture to facial skin. At present, it seems that not only women need facial masks, but the phenomenon of men wearing facial masks is increasing. After all, skin care is a required course for everyone. So how should we choose the category of the facial mask trademark?

Through the query in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the facial mask trademark is in Category 3 - 0306 - Cosmetics (excluding animal cosmetics) - Beauty Mask 030020. There are indeed many facial masks in the market now, but without saturation, cost-effective facial masks can always attract people to buy them.

Xi’an trademarks are facing the withdrawal of three trademarks. What measures can companies take in the market? In a sense, the withdrawal of the three measures is also to protect the rights of some people, but on the contrary, the interests of some companies or individuals will be harmed. Trademark use means using a trademark on goods, product packaging, or in advertising and other commercial activities. Only the act of identifying the source of the goods constitutes trademark use.

So when facing the withdrawal of a trademark, we can deal with it from two aspects: evidence of effective use of the trademark and providing legitimate reasons for non-use of the trademark. Another point that must be mentioned is the defensive trademark. The defensive purpose of the defensive trademark cannot be used as a legitimate reason for not using the trademark. Moreover, defensive trademarks are most likely to be withdrawn, so how should companies manage defensive trademarks?

① Use for advertising. When promoting on TV, radio, street signs, etc. or on Internet platforms, you can use defensive trademarks and retain advertising materials that can be linked to the product in a timely manner. Moreover, using such a trademark is the simplest way to defend a trademark, the cost is relatively low, and the procedures are simple.

②Permit others to use. In order for the defensive trademark to be used, you can license it to others, which can not only ensure its legal effect, but also generate a certain amount of economic income. However, when licensing a trademark, you must go to the Trademark Office for filing.

③Register copyright for original graphics and trademarks. If the defensive trademark is an original graphic, you can register the copyright. Once the registration is successful, you don’t have to worry about it being revoked even if it is not used. Moreover, after the copyright of a graphic is registered, there cannot be any subsequent identical or similar trademark applications, otherwise it will be an infringement of prior rights.

So when faced with the withdrawal of a trademark, we can first analyze it from different aspects. The most important thing is to preserve the relevant evidence of use, so that we can prove in subsequent certificates that the trademark has been used in the past three years. Naturally, withdrawing three will not succeed.