Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) Answer:

1. Simplicity

Simplicity is often one of the good choices for logo. The ancients said: return to the original. We all know that Nike's logo is a tick, and it is this simple logo that makes it always popular with the audience.

2. Dynamic

A logo is dynamic, which doesn't mean that it changes once a week, but it can certainly be modified flexibly. Every company hopes that their logo can attract different users.

3. Strange

We all know that Apple's brand takes the logo of the bitten apple as an example. After careful inspection, this is a simple, perfect, delicious, chemical-free and absolutely healthy apple. Normal apples are all round, but apples that are suddenly bitten show surprising characteristics.

4. Story significance

Every logo should tell a story, because stories can often get people's attention. If you simply regard logo as a work of art or a pattern composed of lines, pen and ink, without a story behind it, it is often not easy to be noticed by others.

5. Don't despise black and white tones

Black and white are often considered by many designers to be not bright enough and have no room for display, but in fact, black and white are often more addictive. I like black because it is cold; Love white, because of purity.

6. Don't be innovative

log should be in line with brand characteristics, and being unconventional is counterproductive. Please remember: logo is not a work of art. Your goal should be to make the logo recognizable and easy to get in touch with the brand. At the time of completion, your plan should be subjective, easy to identify and company-specific.

7. Customize the font

"When designing a logo, the font must be unique. A customized hand-drawn font is definitely much better than the most abundant font. If nothing else, it can stop plagiarists. Therefore, custom fonts are definitely your first choice.

8. don't fall into the stereotype

the p>logo design should be unique. Having your own characteristics and personality will give people a bright feeling. If your logo is the same as any other design, you will lose your soul. Therefore, it is necessary to avoid stereotypes, and it is important to design the uniqueness of logo itself.