5 Excellent Annual Work Plans for the Sales Department
Time catches people off guard, and our sales department has entered a new stage. There must be a lot of things to plan for. But what kind of work plan is suitable for you? Below is the excellent annual work plan of the sales department that I carefully compiled for everyone. I hope it will be helpful to everyone.
Excellent annual work plan of the sales department (selected article 1)
Since 20__, our company has been under the leadership of __ Real Estate Development Group Co., Ltd. and the board of directors, through all employees In order to bring the company's work to a new level, in the new year, the company's work plan is as follows on the premise of ensuring that the plan is submitted for approval at the end of 20__:
< p> 1. Engineering aspects(1) Focus on the construction of the "__" project, make overall arrangements, and effectively complete the construction tasks
(1) Strive to submit the plan for approval before the end of 20__ Passed
November: Participated in the formulation of planning plans and cooperated with company leaders to complete the approval of the planning plan by the Municipal Planning Bureau.
December: The mayor’s office meeting to cooperate with the company’s senior management to complete the planning plan was approved and the environmental protection opinion form was processed.
(2) Work arrangement for 20__
January: Organize the preparation of environmental assessment reports and review work; handle project site selection (Planning Bureau), participate in the preliminary design of project expansion, And complete the geological survey report of the project site.
February: Participate in the construction drawing design and drawing review of the project; prepare project application reports and handle project approvals (National Development and Reform Commission); complete the project bidding for pile foundations, project supervision and bidding, and organize the site Underground drainage work.
March: Apply for the project planning permit (report to the Municipal Planning Bureau), and carry out the construction of water-stop curtains and retaining piles around the site.
April: Complete the bidding work for the main body of the project and handle the construction permit for the pile foundation project.
May: Handle the construction permit for the main body of the project, determine the construction team for the main project, and complete the construction of the pile foundation project by mid-June.
June-September: The basic project is completed.
October to December: The main body of the project is completed and the bottom six floors are capped.
(3) Construction application work
The engineering department should submit the project construction application for approval in a timely manner and follow up on the drawing design. The design of the schematic drawing will be completed in January; the design of the expanded drawing will be completed in February. During the undertaking process, the engineering department should be good at straightening out the relationship with relevant departments, and should not affect the start of the project due to delays in construction application. In addition, the engineering department should strengthen the archiving management of project contracts and various materials, classify them into categories, and have files available for inspection. Establish a complete set of project archives.
(4) Project quality
The "__" project is a key project of the city and also an image project of the "__" brand. Therefore, it is particularly important to do a good job in project quality. While assisting the engineering supervision company, the engineering department should gradually establish the company's engineering quality supervision system. Focusing on supervision and supplementing ourselves, we strive to build the "__" project into a high-quality project.
(5) Budget and final accounts work
The engineering department and the finance department must strictly control the project budget and final accounts work. Strictly implement the agreed quota standards, and shall not increase the project volume without authorization and make settlements without evidence. The project payment must not exceed the budget, and the following two tasks should be done while the project is progressing in 20__:
1. Carefully prepare the project budget, and cooperate with the engineering department to negotiate and change the project procedures in a timely manner. Keep abreast of material changes in a timely manner, cooperate with the engineering department to control the progress of the project, and compare the two tables of the project to save funds to the maximum extent.
2. Formulate a plan for the use of project funds. The "__" project is estimated to require about 460 million yuan of funds; of which about 0.8 billion yuan is needed for the foundation part; about 1.1 yuan is needed for the above-ground commercial part. 400 million yuan; the apartment part uses about 243 million yuan. Planning the use of project funds plays a key role in the construction of the project. Functional departments such as the Engineering Department, Budget and Final Accounts Department, Finance Department, Purchasing Department, and Investment Department We must maintain close contact and unite and cooperate to make all work proceed smoothly.
2. Financial Aspects
(1) Effectively complete the pre-construction financing and investment promotion tasks to ensure that the project progress is not out of sync
__ determined by the company The annual project start-up capital is approximately 200 million yuan. The development of financing work and the completion of investment promotion tasks are directly related to the realization of the first phase of the project tasks. Therefore, we must do a good job in financing, investment and marketing.
1. Broaden financing channels and tap social potential
It is planned to broaden financing channels through bank-trust financing, manufacturer financing, social financing, group financing and other methods. Expand capital flow through property rights pre-sale, rent prepayment and other methods to ensure the timely arrival of construction funds for the "Troy City" project.
2. Take the form of internal subscription of housing numbers to withdraw funds and expand cash flow
In order to quickly withdraw funds and expand cash flow from the construction project, consider starting the project at the same time in the company A subscription sales plan is adopted internally, and the proportion is about 10-15% of the apartment area.
3. Implement sales task decomposition to ensure that the planning agency contract is fulfilled
The company's total demand for construction project funds in 20__ is 460 million yuan. According to the agreement signed by "Troy City", the carrier of the investment and sales task is the planning agency company. After discussion between the two parties, a new annual task lump sum contract should be signed in January. Comprehensively complete the investment and sales tasks and fundamentally ensure the follow-up of project funds. In terms of marketing forms, we strive to create new marketing models to form self-marketing characteristics.
3. Investment promotion
(1) Start the investment promotion process in an all-round way and focus on results.
Investment promotion is an important foundation for the operation of the "Troy City" project. Whether the work is carried out smoothly or not will also directly affect the company's project sales. Therefore, in the new year, investment promotion work should be carried out in a planned, targeted, timely and appropriate manner.
1. Rational use of advertising forms to shape the brand and expand marketing
In the new year, the company will expand advertising investment. The first purpose is to build the "__" brand, and the second is to expand real estate marketing. In terms of advertising and marketing planning, "__" should be included in advertising types, data statistics, effect evaluation, cycle planning, novel design, layout creativity, and color tone processing. Work hard in other aspects to avoid the occurrence of similar layouts, ineffective duplication, dull design, lack of creativity, etc.
2. Efforts to cultivate the marketing team and gradually improve the incentive mechanism
Planning agency company. The real estate consultants and the marketing personnel of the company's marketing department are an organic cooperative group. In the new year, the company will make full use of this part of the resources. The planning agency should first do a good job in training the marketing personnel to make them a professional team. Build a team that can endure hardships, have skills, and are good at promotion. The second step is to gradually improve the marketing incentive mechanism and establish marketing reward methods in the system. The marketing department is responsible for drafting the specific reward plan.
(1) Combined with the market. Current situation, formulate feasible investment policies
According to the contract signed between the company and the planning agency, "__" should issue the "Investment Plan" and "Investment Manual" in 20__, but currently this work has Lagging. The company requires that the above two books be prepared and released by the planning agency in the first quarter.
In order to comprehensively standardize the investment promotion and sales policy, it is planned that the investment promotion department will be responsible for drafting a separate "investment promotion policy" and require the investment promotion department to issue it in January. First draft.
(2) Establish an investment team and operate in a virtuous cycle
From the analysis of the gains and losses of investment work in the past year, an important reason is the lack of investment team and insufficient personnel. In the coming year, while introducing a competition mechanism, the investment promotion team will be equipped with personnel who meet the quality requirements, have strong professionalism and have pioneering abilities, in order to enter a virtuous cycle in the investment promotion work.
4. Administrative management
The creation of the "__" brand is one of the company's strategic goals. The success of modern brand building must depend on the company's modern management model. In the new year, we will work hard to establish a modern enterprise management system. < /p>
(1) Establish and improve the company’s organizational structure and continuously expand the company’s scale
The company’s current departments are: General Manager’s Office, Office, Engineering Department, Human Resources Department, Investment Department, Finance Department Department, that is, "two rooms and four departments".
As the "__" project enters the construction stage, it is planned to add operations department, corporate planning department, budget and final accounts and other departments to become the foundation of the group company. Make the company's internal organization a unity with complete functional elements and reasonable division of labor.
The company's vision is that under the unified leadership of the group company, the company will implement independent accounting, independently complete annual profit targets and other related indicators, and enhance the group's competitiveness as a whole.
(2) Establish a modern enterprise management system and implement work standards to ensure people arrive at their jobs.
The efficient operation of modern enterprises all comes from the efficient management of enterprises. In the new year, the company will formulate the company's work standards in accordance with relevant national norms, regulations and the requirements of the group company, and staff will be on duty. All work is carried out according to standard procedures, reducing human command, and gradually forming an enterprise management system with "__" characteristics. At the same time, we formulate job responsibilities and work processes according to different positions, strengthen corporate management awareness, maximize corporate management levels, and seek benefits from management.
(3) Take the development of "__" as a historical opportunity to accelerate the overall construction of the group company.
The development of "__" is a historical mission and a requirement of the market. At the same time, it is a good opportunity for the group headquarters to flourish and establish a corporate image. We should adapt to the needs of this era and constantly improve ourselves. Develop oneself, adjust the mechanism, gather "internal strength", and rationally use the momentum of employees so that the __ Group can stand proudly in the real estate industry.
5. Human Resources
Based on the premise of actively developing the potential of employees and constantly enriching the foundation of enterprise development, the enterprise spirit of "__": "Open management, people-oriented; seeking truth from facts, scientific "Seeking truth" determines the creation of the "__" brand. The establishment of a company must enrich the basic work, enrich all kinds of talents, enrich the corporate culture, and enrich the comprehensive quality. In the new year, the company will carry out solid work on the "four enrichments".
(1) Enrich the basic work and improve the business environment
What the company refers to as enriching the basic work mainly means that the work of each department and position must be done in place, in detail, and well done Meet work standards. Do small things carefully and do small things thoroughly. Be pragmatic and not vain, be realistic and not exaggerated. Standardize behavior and be meticulous. Improve the internal working environment and external operating environment by doing a good job in basic work. The main standards of this work are determined by the company's "Work Manual" formulated by the office, and employees are required to strictly implement it. In order to effectively supervise the pros and cons of the basic work of each department.
(2) Enrich all types of talents and improve employee structure
The competition among enterprises is ultimately the competition for talents. We should fully realize that there is a gap between the current company employee job suitability rate and modern standards. In 20__, the company will formulate recruitment conditions for all types of personnel based on the actual needs of the company, and set up a recruitment process to purposefully absorb all types of talents who are willing to serve "__" and establish a "__" professional talent pool accordingly. To meet the needs of various positions in the company.
(3) Enrich corporate culture and improve humanistic spirit
A strong corporate culture is also a sign of strong competitiveness. In the new year, while the "__" planning agency is carrying out marketing planning, it should also take new measures in promoting the "__" culture. Externally it is the need of the "__" brand, and internally it is the specific requirement for establishing a harmonious enterprise. Therefore, the formation, sublimation and abandonment of "__" culture should focus on the "__" corporate spirit and form a "__" corporate culture with rich connotations.
(4) Enrich comprehensive quality and improve business skills
After the construction of "__" started, there were cooperative companies with different professions and different jobs. Whether an employee is qualified for the job depends on the individual's comprehensive quality and improvement of business skills, and is also related to the overall quality. In the new year, the office should formulate practical employee training plans, including engineering, operations, investment and marketing, real estate, property management, etc., and implement them quarterly to ensure that employees meet the company's job requirements.
(5) Comprehensively implement the company's various systems by strengthening corporate management
An important feature of modern enterprises is that the system is perfect, complete, well-founded, and effective . In order to ensure the orderly management of the company, the company will implement a performance appraisal system, a responsibility traceability system, a final elimination system, a regular meeting system, and responsibility systems at all levels.
Through the "Five Promotions", employees are forged into a first-class group that meets the requirements of the company.
1. Implement a performance appraisal system, with daily work as the assessment content
Performance appraisal is an internationally popular form of corporate management. The company requires every employee to insist on registering the "Performance Appraisal Manual". The company regularly checks the employee appraisal manual. The evaluation of the assessment level mainly focuses on completing the work on schedule and with high quality, observing disciplines, etc. as the main assessment content. Methods include leadership assessment, cross-assessment, employee assessment, etc. to objectively evaluate the quality of each employee's work. The employee "Performance Appraisal Handbook" is reviewed by the office every month.
2. Implement the responsibility traceability system to improve employees’ sense of honor and responsibility
Responsibility traceability is an important method to implement the job responsibility system, and it is also an important method to prevent leaks and plug the root causes of accidents. A feasible strategy. The company will develop a liability traceability system (including reward and compensation system, etc.). Strengthen measures and clearly define rewards and punishments. Not only can the responsibility be assigned to the individual, but also unfounded inferences can be avoided, so that employees can establish a sense of honor and enhance their sense of responsibility.
3. Implement the last elimination system to improve the market competitiveness of enterprises
The survival and development of enterprises, in addition to the objective market environment, largely depend on the personal competitiveness of employees. Only by building employees into a group that is particularly capable of working, particularly creative, and particularly team spirit can we remain invincible in market competition. Therefore, to meet this requirement, the company must implement the employee elimination system at the end. Its method is based on performance appraisal and comprehensively evaluates employees' work ability and performance. Final elimination will be carried out according to the assessment level.
4. Implement the regular meeting system and improve the summary work of staged work
The regular meeting system implemented in 20__ has played a good role in improving the summary of staged work and arranging and arranging work during the period. role. In the new year, while adhering to the regular meeting system, we will make the following adjustments:
First, the time of regular meetings. Take place every Tuesday morning.
The second is meeting hosting. In addition to work summary and work arrangements, each regular meeting determines a work theme and is chaired by the general manager, project manager, and engineer in charge of the work.
The third is to establish a regular meeting work arrangement inspection system, that is, the implementation department should report the implementation status of the work assigned at the previous meeting within the specified time period, so as to summarize experience, improve methods, and improve.
5. Promote responsibility systems at all levels and effectively implement division of labor and cooperation
One of the company's strategic goals is to establish a scientific and efficient company management mechanism. This established goal objectively requires the company's leadership and middle-level departments to take responsibility at all levels and divide labor and cooperate to prevent shirk of responsibility, procrastination and low efficiency.
Division of labor among the company’s leadership:
General manager: Responsible for overall work, presiding over financing, major cooperation, presiding over the company’s daily work, and in charge of the finance department.
Project Manager: Responsible for the management of the entire project implementation process. In charge of the engineering department. Responsible for liaison with design units, construction units, supervision companies and related departments.
Deputy General Manager of Administration: Responsible for the company's administrative work, in charge of the office, investment operation department, property management department, and responsible for the docking of various external work.
Deputy General Manager of Marketing: Responsible for marketing work and in charge of the Marketing Department and Planning Department. Responsible for marketing and advertising planning, and liaising with sales agencies, planning agencies, and media units.
The middle-level managers of the company will exercise management responsibilities according to their original duties. After the new job responsibilities are introduced, they will be implemented according to the new methods.
The annual work plan is an outline document that governs the overall situation, and it is impossible to go into details of each department. Therefore, the company requires all departments to formulate their own annual work plans before New Year's Day based on the company's 20__ work plan, so as to facilitate the early completion and market operation of the "__" project. The annual work plan of the sales department is excellent (Selected Chapter 2)
Under the leadership, help and support of the head office, Shanghai __ Company has achieved preliminary scale and laid the foundation for the comprehensive development of the domestic market. Especially in the expansion of the market and the development of new customers, the __ brand has left a deep impact in the country. Sales are increasing month by month, the number of customers is increasing month by month, and the market share has moved vertically from the original East China region to the Northeast region, and has begun to expand to the Southwest and Northwest regions.
The domestic reputation of __ product sales and __ brand has been greatly improved, which has laid a good foundation for __ Company's domestic market expansion. Due to subjective and objective factors, there is still a considerable distance from the requirements of the head office. On the basis of summarizing the work of 20__, Shanghai __ Company is determined to focus on the head office goals of 20__, adhere to the policy of "focusing on management internally and expanding the market externally", and use the "target management" method to conscientiously and solidly implement various tasks Work.
1. Market development:
Be innovative and realistic, and develop the domestic market. Based on last year's foundation, Shanghai companies have a deeper understanding of the domestic market. Products need a market, and the market needs suitable products (including product quality, appearance and matching packaging). Therefore, based on the characteristics of the domestic market, the Shanghai company specially hired people to design the company's sales image to improve the unified image of __ company in the Chinese market. Coupled with high-quality products, it has laid a stable foundation for more effectively increasing the visibility of __ company in China in the future.
At the same time, a sound sales network system has been established to establish a sales point for __ to develop the Chinese market. The Shanghai company plans to recruit 7-8 salesmen in early March to provide comprehensive training on business knowledge, focus on market development, and instill the __ implementation concept.
2. Annual goals:
1. Achieve sales revenue of 25 million yuan throughout the year. Profit: 1 million to 1.5 million yuan;
2. __ products have a domestic market share of more than 10% (in the same industry);
3. All management expenses have been reduced by 10% simultaneously ;
4. Establish a product development department, and complete the assigned development tasks under the guidance of the head office;
5. Actively cooperate with the head office to do a good job in the Shanghai __ Development Zone matters and other matters assigned.
3. Implementation requirements:
The refinement and standardization of the sales market will facilitate operations. According to the total sales target of 25 million, indicators are divided into regions, responsibilities are clear, implemented by people, and performance is linked.
1. Divide sales areas. The country is divided into 7-8 regions, and each region issues indicators, which are linked to performance through assessment, with clear rewards and penalties;
2. According to the layout of the sales network, it is required to vigorously promote the agent system and strive to develop it within the year Sales agents in 15-20 provincial cities;
3. Implement a sales contract responsibility system for sales expenses and travel expenses;
4. Establish a product research and development department, and strive to be in the first half of the year Based on the introduction of 3-5 technical development personnel, new product development capabilities will be initially formed in the second half of the year, and the number of tasks planned by the head office will be completed;
5. Strengthen internal management and improve economic benefits:
①Financial cost of sales: Accounting is the key to the domestic market. Procurement, sales and inventory should be clear, monthly reports should be reflected, and quarterly assessments should be carried out, striving to reach the annual sales target of 25 million and reduce costs by 5%;
②Human resources management: According to the requirements of the head office, combined with Shanghai The company actually allocates corresponding personnel to each position. Use scientific incentive mechanism to assess, make full use of talents, love and work hard, and each employee reflects his personal value through performance;
③ Product development cost management.
Shanghai __ Company still has a lot of work that needs to be carried out hard, and there are still many things that need to be implemented effectively. To this end, we must focus on the main points of the head office's work, combine the company's actual conditions, assume the responsibilities we should bear in 20xx, and make due contributions to the realization of the head office's strategic goals. The annual work plan of the sales department is excellent (selected part 3)
1. Ways and measures for the sales department to obtain profits
The main sources of profits for the sales department are: computer sales. Computer supplies. Printer supplies. Type and copy. Computer online schools and other businesses related to the computer industry. This year's main goals: the development of the home user market and the capture of the office consumables market.
Increase publicity for home users, and use price competition in the office supplies market to achieve small profits but quick turnover. Establish complete sales files, conduct regular after-sales tracking, seize the office supplies market, and strive for greater profits. We also need to do a lot of work here. The delivery must be timely and the after-sales service must be good so that customers can trust us and truly enjoy God-like treatment.
The profit target that can be achieved is __ ten thousand yuan, and the net profit is __ ten thousand yuan.
Among them: typing and copying __ ten thousand yuan, online school __ ten thousand yuan, computer __ ten thousand yuan, computer supplies and accessories __ ten thousand yuan, others: __ ten thousand yuan, personnel salary __ ten thousand yuan.
2. The profit channels and measures for the customer service department
The main source of profit for the customer service department: Qixi Computer Repair Station. Printer repair. Computer repair. Computer membership. In __ we were authorized as an authorized Qixi computer repair station. Real Chuang Runbang printer repair station chain, so the main goal this year is to unify, normalize and standardize the customer service department, achieve self-sufficiency, and lay a solid foundation for the service market in the coming year. The profit target that can be achieved is __ million yuan in profit.
3. The profit channels and measures obtained by the Engineering Department
The main source of profits of the Engineering Department: computer network engineering. Wireless network engineering. Since the local network implementation is basically completed, once the wireless network is promoted, it can bring more profit points, facilitate the smooth development of computer network projects, and create an entry point for other departments to carry out corresponding business work. This year's main goal is also the profit growth point - wireless network, and part of the Internet fees. The estimated profit is __ million yuan. The profit from the single-machine multi-user system, group telephone, and food vending system is __ million yuan. Multifunctional electronic classroom and multimedia conference room __ million yuan. The remaining network engineering part is __ million yuan. The new business part is __ million yuan. The computer part costs __ million yuan, the personnel salary __-__ million yuan, and the profit target that can be achieved is __ million yuan.
While pursuing profit completion, we must ensure project quality and establish a complete project acceptance system, which is supervised and accepted by the customer service department. This can encourage the engineering department to improve project quality and thus better establish the company's image.
4. Make great efforts in management, strictly implement the company's rules and regulations, improve work efficiency and service awareness, and establish the company's image in society.
Those employees who do not abide by the company's rules and regulations and are lazy will not be lenient and will be severely dealt with if they damage the company's image.
5. It is necessary to establish a relatively complete and sound management and operation system.
1. The process from plan design, construction, acceptance, to engineering training must be strictly and resolutely implemented. The customer service department must adhere to the principle of not performing repairs unless the project is accepted.
2. Try to create some fixed-income groups, such as computer maintenance membership systems and a relatively complete equipment maintenance charging system, and transform some relatively powerful enterprises, institutions, and commissioned institutions with economic foundation into Become our long-term customer.
3. Conduct regular return visits to large customers, provide free technical support, and establish a relatively friendly customer relationship. We must use various means and media, such as using our own homepage to announce the company's charging standards, and implement them from the leadership to every employee.
4. Service and maintenance can also create profits. In recent years, there have been fewer and fewer projects, computer profits have become thinner, and competition has become increasingly fierce. We can create profits from services and repairs. We are more optimistic about the computer repair market outside the warranty period and the printer repair market.
6. Create learning opportunities
Continuously provide or create learning and training opportunities for employees, learn from each other internally, improve each other, and strive to build __ company into Pinggudi x computer authority.
Employee training is an important part of human resource development, cadre team building and corporate culture construction. Through training, we can unify goals, unify understanding, unify pace, and improve the cohesion, centripetal force and combat effectiveness of the enterprise. Establish a learning atmosphere, ask questions if you don’t know, and learn if you don’t know. The annual work plan of the sales department is excellent (selected part 4)
1. Familiar with the company’s new rules and regulations and business development work
The company is constantly reforming and formulating new regulations, especially Professional legal affairs personnel are arranged to assist in litigation business. As a senior salesperson of the company, you must take personal responsibility and carry out business work with all your strength while abiding by the company's regulations.
In the first quarter, litigation business development was the main focus. Conduct litigation business development based on existing old customer resources, develop all customers who may have litigation needs, and arrange legal affairs specialists to meet and negotiate with customers who are interested in cooperation. During this period, at least two litigation matters were facilitated, with agency fees reaching more than 10,000 yuan (__0,000 yuan per case).
While developing litigation business, you should not abandon various types of business assigned by these customers, maintain regular contact with these customers, and report the progress of the business assigned by these customers in a timely manner.
In the second quarter, we focused on trademark and patent business. Develop customers through various business development methods such as going to professional markets to participate in professional trade fairs, making phone calls to strangers, etc., strengthen emotional contact with old customers, and form a recurring customer group with business operations. So that the agency fee reaches more than 4__ million yuan (the monthly agency fee is not less than 1X million yuan). While vigorously opening up the market, we must not abandon various businesses assigned by such customers, maintain regular contact with such customers, and promptly report the progress of the business assigned by such customers.
The "National Day" and "Mid-Autumn Festival" double festivals in the third quarter bring unlimited business opportunities and give a good start to the second half of the year. Moreover, as my professional knowledge and comprehensive capabilities in high-end business have relatively improved, I will conduct targeted development for customers with larger enterprises that meet the conditions of [China Well-known Trademark] or [Guangdong Province Famous Trademark]. Customers who are interested in cooperation can arrange for business managers to meet and negotiate, and strive to sign a [Provincial Famous Trademark], with an undertaking fee of more than 70,000 yuan. While doing well-known trademark and famous trademark business development, you should not abandon various businesses assigned by such customers, maintain regular contact with such customers, and report the progress of such assigned business in a timely manner.
The fourth quarter is the end of the year. At this time, we must do our best to maintain the business status assigned by old customers. First of all, we must gradually understand the customer resources with potential development among old customers, find out the loopholes, make targeted feasible suggestions, and strive to achieve the most comprehensive protection of the intellectual property rights of the customer company. The agency fee will be at least up to __More than 10,000 yuan.
2. Develop a learning plan
Learning is crucial for business personnel, because it is directly related to the pace of a business person's advancement with the times and the vitality of the business. I will adjust my learning direction as needed to replenish new energy. Professional knowledge and comprehensive abilities are what I want to master.
Only by knowing yourself and the enemy can you fight through a hundred battles. In this regard, I also hope that the business manager will give me support.
3. Enhance the sense of responsibility, enhance service awareness, and enhance team awareness
Be proactive and implement the work in detail. I will do my best to reduce the pressure on leadership.
The above is my work plan for 20__. It may be very immature and I hope the leaders will correct me. The train runs fast because of the headband. I hope to get the correct guidance and help from the leaders of the company's leadership department. Looking forward to 20__, I will work harder to treat every business seriously and responsibly. I will also strive to win opportunities to seek customers, win orders, and improve business development. I believe that I will complete new tasks and meet new challenges. The annual work plan of the sales department is excellent (selected part 5)
Based on the work functions of the marketing department, the marketing department has formulated an annual work plan for 20__. I would like to make a report to you at this time:
< p> 1. Establish a communication network for hotel marketing and public relationsOne of the key tasks is to establish complete customer files and classify guests according to key customers for signing orders, customers for meeting receptions, customers with development potential, etc. Specifically record the customer's unit, contact name, address, annual consumption amount and discounts given to the unit, etc., and establish and maintain business contacts with important customers such as government agencies and groups, enterprises and institutions, businessmen, celebrities, entrepreneurs, etc. , in order to consolidate old customers and develop new customers, in addition to daily regular and irregular sales visits to customers, at the end of the year or major holidays and customer birthdays, we send our blessings to customers through telephone messages and other platforms. This year, we plan to hold a large-scale customer reward liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to customer opinions.
2. Innovate and establish a flexible incentive marketing mechanism. Open up markets and win customers.
This year, the marketing department will cooperate with the hotel's overall new marketing system to re-formulate and improve the 20__ annual marketing department sales task plan and performance appraisal management implementation details, increase the salary of marketing representatives, and stimulate the mobilization of marketing personnel of positivity.
Marketing representatives implement a work diary and must complete the 2, 3, and 4 work steps of visiting two new customers, three old customers, and four contact numbers every working day. Marketing representatives are comprehensively evaluated based on the completion of monthly marketing tasks and work diary. Urge marketing representatives to win over group and individual customers through various means, stabilize old customers, develop new customers, and collect guests' opinions and suggestions in a timely manner during visits, and provide feedback to relevant departments and the general manager's office.
Emphasize team spirit, combine the salary payment of department managers and marketing representatives with the overall tasks of the entire department, emphasize mutual cooperation and help each other, and create a harmonious and positive working group.
3. Warm reception and thoughtfulness
When receiving group meeting customers, we must provide full tracking service, around-the-clock service, pay attention to service image and appearance, be warm and thoughtful, and cater to all types of guests Provide special and targeted services to meet the spiritual and material needs of guests to the maximum extent possible. Prepare a conference activity questionnaire, solicit opinions from customers, understand customer needs, and adjust marketing plans in a timely manner.
4. Do a good job in market research and promotion planning
Regularly organize relevant personnel of the department to collect and understand information about the tourism industry, hotels, hotels and their corresponding industries, and master their operation management and Reception service trends provide the hotel general manager's office with comprehensive, true and timely information in order to make marketing decisions and flexible sales plans.
5. Close cooperation and proactive coordination
Receive business integration work and cooperate closely with other departments of the hotel. According to the needs of guests, proactively contact and cooperate with other departments of the hotel closely, Give full play to the hotel's overall marketing vitality and innovate efficiency.
Strengthen the relationship with relevant publicity news media and other units, make full use of various advertising forms to promote the hotel, promote the hotel, strive to increase the hotel's visibility, and strive for the support and cooperation of some public units for the hotel's work.
In 20__, the marketing department will work hard to complete the annual sales tasks under the correct leadership of the hotel leaders, open up innovation, unite and work hard, and create a new image and new realm for the marketing department.