Cross-border electronic commerce needs to enhance its awareness of intellectual property rights
Amazon's massive titles to sellers in China are a big blow to cross-border e-commerce in China, but this wave of store closures is not all a bad thing, but a wake-up call for everyone. The era of brutal growth of sellers has ended, and the era of products, services and brands has begun. Brand building, intellectual property awareness must be improved, and cross-border e-commerce intellectual property disputes emerge one after another because many people lack this awareness.
Amazon Europe Station announced that from September 8, 20021year, Amazon's intellectual property policy will include geographical indications. Geographical indication (GI) is a product used in a specific geographical location and quality, or a symbol that enjoys a reputation because of this source. In order to play the role of geographical indication, a trademark must indicate that the product originated in a specific place. The quality, characteristics or reputation of a product should mainly depend on the place of origin, so there is a clear connection between the product and its place of origin. The owner of a geographical indication has the right to prevent the third party who does not meet the applicable standards from using the indication on the product.
The seller must ensure that the products meet the requirements of paragraph 2 of Article 103 of the European Parliament and Council (1308/20 13), which establishes the awareness of agricultural products market. The list that does not meet the requirements may be deleted.
3. How can cross-border e-commerce avoid intellectual property disputes?
How do cross-border e-commerce avoid intellectual property disputes
1, pay attention to self-inspection when selecting products in peak season.
2, grasp the product supply situation
The seller should ask the manufacturer or supplier whether the product is independently developed or imitated by others. Most of them are improved and upgraded according to other people's product models, and the focus is on who provides the goods.
In this case, the product label is different, and the source of this product can't be seen. For this type of seller, first of all, it is necessary to communicate clearly with the supplier and understand the supply details.
Cross-border e-commerce sellers want to create explosions, not simply brushing comments, but from the market, brands, customers, products to the supply chain. Under the attack of platform and external market competition, brand building is essential. Cross-border e-commerce sellers need to take good measures to protect intellectual property rights if they want to ride the wind and waves in the development trend of e-commerce industry. Zhuorui consulting services 40,000 cross-border e-commerce, which can provide services such as VAT tax number registration, compliance declaration, trademark patent registration, No.37 document registration and ODI filing.