Vigorously promote the work of "e-commerce market change", including: e-commerce selling Zhejiang goods, e-commerce strengthening foreign trade, e-commerce promoting consumption, e-commerce revitalizing rural areas, e-commerce promoting the transformation of the commercial trade industry, e-commerce in various industries Commercialization. The core content of "e-commerce market change" is to build a global online sales system for Zhejiang goods.

From cash bartering in traditional markets to today’s online transactions, e-commerce is gradually becoming popular in Zhejiang Province. How can e-commerce truly integrate with Zhejiang’s market genes? To this end, Zhejiang Province has issued the "Implementation Opinions on Further Promoting "E-commerce Market Change" and Accelerating the Construction of an International E-Commerce Center."

In terms of policies, Zhejiang provincial, municipal, county (district) government agencies have prepared to launch special funds for e-commerce in 2014 to support industrial development; the Zhejiang Provincial Government has successively introduced three e-commerce policies Special documents, the Zhejiang Provincial Department of Commerce has also issued or plans to issue multiple documents to vigorously promote the development of the e-commerce industry. Zhejiang Province will also increase efforts in e-commerce talent training, industry statistics, e-commerce standard system construction and e-commerce legislation.

For the domestic market, Zhejiang Province has formulated the "Zhejiang Province E-commerce Market Expansion Implementation Plan". In the future, the "Special Zhejiang" commodity hall on Taobao will open specialty commodity halls for 11 cities in the province. Within three years, Zhejiang Province will build more than 50 "industrial belts" based on industrial clusters, wholesale markets, or cities and counties on Alibaba's domestic trade platform to help small and medium-sized enterprises develop online distribution, wholesale and other businesses. By 2017, the province’s online sales will exceed 1.2 trillion yuan.