Shi Yuzhu: Male. In 1988, after graduating with a master's degree in soft science management from Shenzhen University, he "went overseas" and tinkered with the "Hanka" software he developed. Then he bought computers on credit at a higher price and postponed payment for half a month. After using the software copyright as a mortgage to the magazine and letting the magazine publish an advertisement boasting about the "Giant Computer", this method of making a promise was successful. He waited for the order two days before the payment deadline.
Two months later, he earned 100,000 yuan, and invested all 100,000 yuan in advertising; four months later, the operating income exceeded 1 million yuan. After tasting the huge sweetness of publicity, Shi Yuzhu fell in love with "advertising bombing" as if he was poisoned.
Shi Yuzhu’s “primitive accumulation” was quite smooth. It is said that in 1994, the annual output value of his Giant Group was almost 1 billion yuan (?), and then he didn't know his last name - he wanted to build the tallest building in China - the Giant Building! As a result, the building was not built and became a nationally famous "unfinished building." The "giant"'s back was just broken.
At this point in the story, Shi Yuzhu is still a tragic entrepreneur. But the rest of the story is complicated.
The defeated "Giant" owed a lot of debt and disappeared for several years. Then suddenly one day, something called "brain gold" appeared on the land of China. The method of that thing's emergence was the same as the overwhelming "brain gold" now.
What is this brain gold? Take a look at a news report from that year: One year, the parents of a candidate in Wuhu, Anhui filed a lawsuit against a company that had advertised in a newspaper. They claimed that the advertisement was fraudulent. They promised to eat brain gold and what compensation would the company pay if they failed to get into college? .
Thus, people with good memories will not be surprised by the "melatonin" that has become so popular.
Shi Yuzhu, who was so dazed that his "backbone" was broken, disappeared from the world for many years, and suddenly reappeared in a very ironic image, and even started a business of "making all Chinese people smart".
Shi Yuzhu’s initial sale of “brain gold” was not successful and he almost went bankrupt again. Then he changed his identity and started a business of "making all Chinese people healthy" - selling "melatonin" everywhere. With the support of CCTV and the bombardment of gold advertisements, this "melatonin" really exploded in the market, and Shi Yuzhu became rich again. At this time, Shi Yuzhu could really be called a veteran.
Just when "Melatonin" seemed to still be able to make a lot of money, Shi Yuzhu spread the word and sold the ownership of the "Melatonin" trademark for 146 million at the end of 2002; in 2003, he paid 600 million Hong Kong dollars in cash plus 5.7 The sales network of "Nao Platinum" and "Golden Partner" sold 75% of the convertible bonds worth 100 million yuan. Speaking of this "golden partner", it still has a bit of a "perfect match" flavor - "helps both intelligence and health", and it can become famous in China, still relying on the bombing of TV advertisements .
There have been enough comments from outsiders about Shi Yuzhu. How does this "intellectual" who has been heavily rewarded by the government evaluate his legendary experience? Before readers open their eyes, let’s take a look at what Shi Yuzhu’s close friend Duan Yongji, who hired Shi Yuzhu as the CEO of Stone Holdings, said about Shi Yuzhu’s “extraordinary” abilities.
In 2004, Duan Yongji said: "Shi Yuzhu's marketing team is equivalent to the American Dell Company in the field of Chinese health care products. I am optimistic about Shi Yuzhu and his team." "Melatonin is based on its technical content. Say, it’s nothing”, but “Selling real platinum at a platinum price is not a skill; selling something that is not platinum at a platinum price is real skill.”
The next step is to invite Shi Yuzhu. I showed up and spoke out.
Shi Yuzhu: "Whether this thing is useful or not depends on whether people believe it or not. This is the trick." This is what the host of China's largest TV station - CCTV's "Dialogue" once presented with the "genius" crown Shi Yuzhu.
How long will Shi Yuzhu continue to work in this industry? What will you do next? Shi Yuzhu replied: "I will not quit the health care products industry, I will only invest more. I have confidence in my products."
From this point of view, CCTV can fully expect to continue to have more products from Shi Yuzhu A lot of white money came into the account. After the Chinese people's IQ and health are "guaranteed", they will get more unexpected "surprises" from Shi Yuzhu.
The most interesting passage in that article is this: Some media once boasted that "Shi Yuzhu commemorated an era with one act." Shi Yuzhu responded in an unusually low-key manner: "I'm just a worker." "It's not that I meant to do the work like this, it's just that I can only do it like this."
"It's not that I meant to do the work like this." Do the work like this, but I can only do it like this."