Zhengzhou Sinian Food Co., Ltd. is one of the largest professional quick-frozen food manufacturers in China. The company's brand influence, production capacity, and total sales volume rank among the top in the same industry nationwide.
The company has been identified as one of the "One Hundred Key Industrial Enterprises in Henan Province" by the provincial government; and has been rated as an outstanding key leading enterprise in the national agricultural industrialization by eight ministries and commissions including the Ministry of Agriculture and the National Development and Reform Commission. On August 18, 2006, Miss Company was successfully listed on the main board of the Singapore Exchange. In October 2006, Sinian Company joined hands with the Olympic Games and became the "exclusive supplier of quick-frozen stuffed food for the Beijing 2008 Olympic Games". This is the only one in China's quick-frozen food industry. In 2008, the "Siannian" brand of Siannian Company was once again selected as one of "China's 500 Most Valuable Brands in 2008" by the "World Brand Laboratory". The brand value was estimated to be 4.136 billion yuan, ranking 182nd in the overall ranking. In 2008, the "Missing" brand was recognized as a "well-known trademark" by the State Administration for Industry and Commerce. Missing brand glutinous rice balls and dumplings are "Chinese famous brands".
As a private enterprise that has risen rapidly in the competition, Siannian has always been committed to innovating life and serving the people. It shoulders the social responsibility of "connecting with thousands of families and thinking of thousands of households". With the industry's leading technology, equipment and Strict quality control system provides consumers with high-quality and delicious healthy food, and is committed to satisfying the public's pursuit of perfect quality of life. The company's products have entered the markets of the United States, Canada, France, Italy, Japan, Singapore, Thailand, Malaysia, Hong Kong, Macau and other countries and regions. The export of Si Nian products not only brings huge profit returns to the company, but also greatly increases the international visibility and reputation of Si Nian Company. In terms of retail sales, in addition to the world's largest retail giant Wal-Mart, which has signed an OEM global supply agreement with the company, major international companies such as Carrefour and Metro have also reached cooperation agreements with Si Nian. The company has applied for trademark registration in many countries around the world.
With high-quality products, strict quality inspection methods, and strict management, the company has created the excellent brand "Siannian" in 10 years. The company has always attached great importance to product quality and safety, and now has nationally recognized testing Laboratories and provincial enterprise technology centers, and on this basis, a complete quality and food safety management system has been established to control all aspects of procurement, production, transportation, and sales. In order to provide consumers with high-quality and delicious healthy food.
After rigorous review by the Beijing Olympic Organizing Committee and obtaining the title of “Exclusive Supplier of Quick-frozen Stuffed Food for the Beijing 2008 Olympic Games”, we strive to bring China’s traditional food culture to the world through this Olympic Games and let people all over the world Taste Chinese food. As a supplier of the Beijing Olympic Games, the company has formulated an extremely strict quality control system: strengthening management regulations in raw material procurement, product production, product inspection, product transportation, etc. Relying on industry-leading technology, equipment and strict quality control system, we will fully serve the Beijing Olympics.
Looking forward to the future, the company will take "cold as the center, expand concentrically, become an internationally renowned enterprise, and a brand trusted by customers" as its development goal; it will deploy a nationwide marketing plan with deep distribution and intensive distribution.
The company's distribution network covers the country, and the company has more than 30,000 dealers nationwide. Starting from Heilongjiang in the north, Hainan Island in the south, Xinjiang and Qinghai in the west, and Shanghai, China's economic bridgehead, in the east, Siannian's sales network basically covers all prefecture-level cities in the country except Taiwan. Missing products occupy a prominent position in hypermarkets and supermarkets in major and medium-sized cities across the country. In 2007, the company invited Chinese Olympic Ambassador and international movie star Jackie Chan to be the spokesperson for the "Missing" brand. This not only created a new brand image for the company's further development in the future, but also established an unprecedented platform for Chinese traditional foods to enter the international market. A marketing platform that effectively promotes Chinese food culture to the world.
The market share of the company's products continues to expand, which also prompts the company to continuously increase its production scale and build new production bases to meet market demand.
With the funds raised after listing in Singapore, the company has successively built new production bases in Zhengzhou, Chengdu, Shanghai, Guangdong, Shenyang, etc. The Chengdu factory and Huzhou factory have been put into production; the construction of three industrial parks in Zhengzhou, Guangzhou and Shenyang is under active preparation. After all production bases are completed and put into operation, they will inject strong driving force into the market share and brand influence of the group's products.
As the most competitive quick-frozen stuffed food company in China, the company is not only committed to the development of the domestic market, but also confidently participates in international market competition. Let Chinese food culture go to the world.