Looking at all walks of life, there are thousands of brands in each industry, and an excellent brand LOGO is undoubtedly the beginning of consumers’ understanding of the brand, which helps it stand out among many brands. The same is true for car brands.

The overall structure of the Roewe car logo is a firm shield shape, implying the trustworthy and respected quality of its products. It is composed of three main colors: red, black and gold. Red represents the traditional Chinese warmth and joy, while gold and black symbolize wealth and solemnity. The double lion pattern uses intuitive and artistic techniques to show the wise and strong demeanor. In the middle of the pattern is a Chinese watch guarded by two lions. The symbol painted in a modern way below the pattern is a fusion of the letters "RW", which is the abbreviation of the brand name.

It is not difficult to see that the design of the Roewe brand's trademark pattern fully embodies the classic, noble and intrinsic temperament, and highlights the creative idea of ??integrating traditional Chinese elements with modern composition forms.

Although the birth of the ROEWE brand is based on the inheritance of century-old legendary classics, Roewe pays more attention to the reshaping of the present and the future. As consumption upgrades, a more trendy logo has become the most basic requirement to enhance brand image. Recently, SAIC Roewe officially released a set of posters titled "Good things come in pairs". Based on the text prompts in the poster, it is expected that SAIC Roewe will launch a new LOGO style this year to better cater to the current aesthetic trends of young consumers.

Comparing the differences between the two posters, you can see that the first poster uses Roewe’s existing LOGO outline on the central door knocker side of the wooden door, while the right door handle of the second poster uses a round shape. contour. At the same time, the position of the leaves on the right side has also moved downwards, which seems to imply that the latest LOGO will take root at the new energy level. In addition, the words "new technology, new design, new model" in the lower right corner of the poster seem to further verify this speculation. It is expected that models with new design languages ??and new sales models will be launched in the future.

At the same time, recently, SAIC Roewe officially announced that it will launch the two-seater pure electric scooter CLEVER in March, or it may be equipped with the LOGO first. The new car is tailor-made based on SAIC's "New Mobility" strategy. It is the first product of the "New Mobility" strategy and is positioned as a brand new micro electric vehicle. It is available in two versions: civilian and private. At present, the civilian version has Roewe's LOGO, and the premium version has the letters "EVCARD" LOGO.

In terms of appearance, CLEVER adopts a fashionable and compact design style, which is expected to attract more female consumers. The front face uses a closed grille, the LOGO in the center of the grille is the charging interface cover, and the oval headlights on both sides subtly highlight its cute nature. A C-shaped line design is added to both sides of the front enclosure, creating a visual effect of being narrow at the top and wide at the bottom, and giving the vehicle a somewhat sporty feel. At the rear of the car, the round taillights match the C-shaped design on both sides of the rear enclosure that is the same as the front face, forming a front-to-back echo of the front and rear of the car.

As for the interior, the new car uses black as the base color, but there are green trim strips on the air outlets and seats. As an entry-level mini pure electric car, the new car uses a two-spoke steering wheel and pointer instrument panel, and the central control area only has a simple multimedia system. Information previously reported by the Ministry of Industry and Information Technology showed that the length, width and height of CLEVER are 3140*1648*1521/153mm respectively, and the wheelbase is 2000mm.

In terms of power, the new car will be equipped with a drive motor provided by Jingjin Electric Technology Co., Ltd. with a maximum power of 37kW (50PS). The power battery comes from ternary lithium produced by Ningde Yikong Power System Co., Ltd. Ion battery, NEDC cruising range is 300km.

Nowadays, it is nothing new for car companies to change their brand logos. Hongqi Automobile, Geely Automobile, Beijing Automobile, etc. have all updated their brand logos, which also implies that car companies attach great importance to brand image. , and at the same time as the LOGO is changed, the replacement of models and the update of concepts will also be accelerated. Let’s wait and see about SAIC Roewe’s new LOGO.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.