There are many famous Internet companies in life, the most famous of which are the three Internet giants, of which Tencent is one of the three giants. QQ and WeChat owned by Tencent have almost become a part of our lives. This shows how powerful Tencent is as a large company. Not long ago, it was reported in the news that Tencent had applied for a series of game word trademarks, which aroused heated discussions among netizens. So what is Tencent’s intention with this move? I think Tencent applied for these trademarks for the following reasons. Firstly for the expansion of new business, and secondly for creating public opinion advertising. 1. Because Tencent will expand new businesses.

Tencent is such a powerful company that new businesses are generated almost every year. Tencent’s businesses cover almost all businesses on the Internet, from videos to games to shopping and so on. Now it is not surprising that he is applying for a new game word trademark. After all, Tencent has a lot of games. A new game is produced almost every year, and most of these games have achieved good results. Tencent is now applying for these game word trademarks probably because it will develop new games. In order to prevent these trademarks from being registered by others, Tencent registered this series of game trademarks in advance. This also reflects the foresight that Tencent should have as a large company. 2. Advertise.

We need to know that under the protection of our country’s laws, the cost of using someone else’s registered trademark is very high. A large company like Tencent doesn’t want to bear costs that it shouldn’t bear for no reason. Advertising is necessary for many companies to promote their products and company image, thereby increasing the company's profits and expanding the company's size. This shows how important advertising is to a company. But advertising is often very expensive. Even for some large companies, they are not willing to bear a high advertising fee in vain, and must be careful with every advertisement. This is not because Tencent has now applied for a series of game trademarks. This has undoubtedly spread these trademarks to the public's ears quickly through public opinion. It can be said to be an effective and free advertisement. ?