When it comes to the German microphone brand "Shoubazi", people who are knowledgeable will think of Neumann. This microphone brand, which was born in the 192s, once produced the world's top microphones. For a brand to last for a long time, excellent quality products are a sufficient condition, and the brand is a necessary condition. Today we will talk about the cybersquatting of Neumann's trademark "Newman" in China.

It is reported that -Neumann, Germany's top condenser microphone manufacturer, was in trouble last week.

although they have the Chinese trademark of "Neumann" English, they have no corresponding Chinese trademark. Although it has always been called "Newman" in China, "Newman" does not belong to Neumann, but belongs to a company from Hunan called "Newsmy Newman".

after 8s and 9s, they should be familiar with the brand "Newsmy Newman". At that time, their most famous product was mp3, and now this company has set foot in mobile phones, car navigation, tablet computers, microphones and other fields.

in the last week, major e-commerce companies have received their complaints one after another, and using the name "Newman" may face the risk of closing stores.

first, give you a brief introduction of these two companies, and the end is Operation God.

GeorgNeumann was founded in 1928 and headquartered in Berlin, Germany, and is a professional microphone manufacturer. Their most famous products are condenser microphones for broadcasting, live and professional recording. In 1991, it was acquired by the audio giant "Sennheiser" group, also from Germany.

Neumann's "U87" is the benchmark of condenser microphone industry, and it is the standard microphone for most professional recording studios. In addition, TLM12/13/17, KMS15/184/185, M149 and other models are also classic microphones.

(Hunan) Newman Company was founded in 1996, with more than 2, employees. IT is a high-tech enterprise in China integrating R&D, manufacturing, sales and service.

After more than ten years of development, Newman has become one of the IT industry brands in China. Newman brands: NewPad tablet, Newman Car Pad, Newman Point Reading Pen, Newman Mobile Storage, MP3/MP4 Player, Newman Mobile Storage.

so? Is Hunan Company Touching Porcelain?

Fei Ye, Hunan Newman Digital Technology Co., Ltd., applied for the Chinese trademark "Newman" in 24, and officially obtained the trademark in 27, with the exclusive right to use it until 227. According to the search of the State Trademark Office, the company registered 18 trademarks in category 9 alone, and in recent years, it has been seriously operating its business, and the enterprise has grown bigger and bigger.

this is embarrassing. Neuman, which was acquired in 1991, and Sennheiser, which were nearly 3 years ago, did not register their Chinese trademarks.

The sales volume of Focusrite sound cards in China has increased rapidly in the past two years. Considering that Yinping Mall has the British audio manufacturer "Focus Rite" as its agent, and this company has no official name in China, Yinping Mall's sound brother conveniently searched the China Trademark Network and found the magic operation!

I don't know if Focusrite was just reacted. It was not until June 2th, 219 that FoxWright Audio Engineering Company submitted its application for the Chinese trademark of "FoxLite", but at present it is rejected for review.

This is a bit uncomfortable. I don't know if there will be "moths" in the application process. I hope that Focusrite can successfully win the trademarks such as "Focus" and "fuchs" and don't repeat the same mistakes.

for various reasons, trademarks fall into other people's hands too much. There is no registered brand to launch the market, which is a big pit dug for myself. More importantly, it has seriously affected the brand's influence in the market and put itself at the risk of huge compensation. Brand registered trademarks have important functions and significance for enterprises, hoping to attract people's attention. For more trademark information, please visit Bajie Intellectual Property Trademark Transfer Network!