What types of trademarks can be classified?

1. Classification by trademark structure

1. Word trademarks

refers to trademarks that use words only Trademarks consisting of Chinese characters, ethnic minority characters, foreign characters and Arabic numerals, or trademarks that are a combination of various characters;

2. Graphic trademarks

Refer to trademarks that use graphics only constitute the trademark. Which can be divided into:

(1) Symbol trademark: refers to a trademark that uses some simple symbols to form a pattern;

(2) Geometric figure trademark: refers to a more abstract trademark Trademarks composed of graphics;

(3) Natural graphic trademarks: graphic trademarks composed of natural objects such as people, animals, plants, natural scenery, etc. Some are based on actual photos, while others are trademarks composed of natural graphics that have been processed, refined, summarized and exaggerated;

3. Letter trademarks

Refer to the Chinese pinyin The smallest writing unit of text or phonetic symbols, including trademarks composed of pinyin characters, foreign letters such as English letters, Latin letters, etc.;

4. Numerical trademarks

Use Arabic numerals, Roman numerals, etc. Numbers or trademarks composed of Chinese capital numbers;

5. Three-dimensional logo trademark

Also known as a three-dimensional trademark, it is a three-dimensional object logo with three dimensions: length, width and height. The constituted trademark mark is different from the trademark pattern that we usually see on a flat surface. Instead, it appears in a three-dimensional material form. This form may appear on the shape of the product or on the container or container of the product. elsewhere. This is a new content added to the newly revised "Trademark Law" in 2001, which will make my country's trademark protection system more perfect;

6. Color combination trademarks

Color combination trademarks It refers to a trademark formed by the arrangement and combination of two or more colors. Trademarks composed of words, patterns and colors are not color combination trademarks, but are just general combination trademarks;

7. Combination trademarks (1 to 6 above)

Refer to two A trademark composed of one or more components is also called a composite trademark;

8. Sound trademark

A set of music composed of notes or a special sound as a A trademark for goods or services is an audio trademark. For example, a record company in the United States uses 11 notes to form a set of music and records it at the beginning of the tapes they sell as a mark to identify their products. This company applied for registration in order to protect the exclusive rights of its speakers and prevent others from using and copying them. Audio trademarks are currently only recognized in a few countries such as the United States. It cannot be registered as a trademark in my country;

9. Smell trademarks

Smell trademarks use a special smell as a trademark to distinguish different goods and services. Currently, this kind of trademark is only recognized as a trademark in certain countries. It cannot be registered as a trademark in our country;

2. Classification by trademark users

1. Product trademarks

A product trademark is a mark of a product; it is a trademark The most basic form of expression, commonly referred to as trademarks mainly refers to commodity trademarks; commodity trademarks can be divided into industrial trademarks of commodity producers and commercial trademarks of commodity sellers;

(1) Industrial trademarks : Also known as manufacturing trademark, industrial trademark, and production trademark, it refers to a trademark that clearly indicates the producer of a product and is the main form of use by enterprises. This kind of trademark has the same meaning as a "manufacturer's name", which allows the goods produced by the commodity producer to have the producer's mark, thereby distinguishing it from other producers, and conveying to consumers the meaning of the producer of a certain commodity. Information and sources, manufacturing trademarks are the most common in China;

(2) Commercial trademarks: also known as sales trademarks and promotional trademarks, refer to trademarks used by sellers (operators) to sell goods. The focus of this kind of trademark is to promote the mark of the seller of the goods, not the producer of the goods. Those who use such trademarks are often commercial enterprises with high reputation and strength. They produce goods with their own trademarks under customized brands, thus ensuring some credibility to consumers;

2. Service Trademark

Service trademark refers to a mark used to distinguish it from other similar services, such as the marks used by aviation, tour guides, insurance and finance, post and telecommunications, hotels, television stations, etc., which are service marks.

Issues related to service marks.

3. Collective trademarks

refers to registration in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate that the user is A sign of membership in the organization;

4. Unowned trademark

For some reason, the trademark registrant no longer exists, and this trademark is an unowned trademark.

3. Classification by trademark purpose

1. Business trademark

It refers to a specific logo or company name used by producers or operators in their own manufacturing or business operations. A trademark on a product. Some people also call this mark a "factory mark", "store mark" or "division mark";

2. Certification mark

Refers to a mark made by It is controlled by an organization with the ability to supervise certain goods or services, and is used by units or individuals other than the organization to prove the origin, raw materials, manufacturing methods, quality or other specific requirements of the goods or services. Quality marks; such as: green food mark, genuine leather mark, pure wool mark, electrician mark, etc.;

3. Grade trademarks

Grade refers to the difference in product quality, specifications and grades. The same trademark or different trademarks used on a product. Some of these trademarks have the same name, but different graphics or text fonts; some have the same graphics, but are distinguished by different colors, different papers, different printing techniques or other signs in order to facilitate the differentiation of different product qualities; and some are Use different brand names or graphics to distinguish them. For example: ** breweries use different trademarks to distinguish grades, so they are called grade trademarks;

4. Group trademarks

Group trademarks refer to similar products. Due to differences in varieties, specifications, grades, and prices, several trademarks are used in order to distinguish them, and these trademarks are grouped together and submitted for registration at one time. Group trademarks are similar to grade trademarks;

5. Family trademarks

Family trademarks are based on a certain trademark and then combine it with various words or graphics , a trademark used on various goods of the same enterprise, also called a "derivative trademark". For example, **Kodak Company uses the "KOBAK" trademark as the basis to create and derive "KOBACHROME", "KOBAGRAPH", "KOBASCOPE" and other trademarks, which are family trademarks;

6. Alternate trademarks

< p>Standby trademarks are also called storage trademarks, which refer to registering several trademarks on the same goods or similar goods at the same time or separately. They may not be used immediately after registration, but are stored first and used again when needed. From the perspective of trademark strategy, there are three main considerations for registering an alternate trademark: first, although a certain product has not been put into production, it can be used in a timely manner once it is put into production without affecting product sales; second, to ensure the reputation of the famous brand trademark, once it is due to a certain For three reasons, when the quality of the goods does not meet the requirements, a backup trademark (so-called sub-label) can be used to temporarily replace it; third, if the brand is damaged, the backup trademark can be replaced in time;

7. Defensive trademarks

Defensive trademarks refer to well-known trademark owners who, in order to prevent others from using their trademarks on different categories of goods, register their trademarks on non-similar goods separately. This type of trademark is called a defensive trademark. my country's current Trademark Law does not have clear provisions on this type of trademark. According to international practice, such trademarks are generally difficult to register; however, once registered, they will not be revoked by the national trademark authority because they are idle.

8. Joint trademarks

Joint trademarks refer to several identical or similar trademarks registered by the same trademark owner on the same or similar goods. Some are similar in text, and some are similar in graphics. These trademarks are called joint trademarks. After registration of such mutually similar trademarks, it is not necessarily necessary to use them. The purpose is to prevent others from counterfeiting or registering, thereby more effectively protecting one's own trademarks. A joint trademark is dominated by one of the trademarks, which is called the main trademark, also known as the official trademark. Due to the special role and function of joint trademarks, if one of the trademarks is left idle, it will not be revoked by the national trademark authority. Due to the overall role of the joint trademarks being similar to each other, the joint trademarks may not be divided, used or transferred across categories.

9. Advertising trademarks

Advertising trademarks are trademarks specially used for advertising;

4. Classification according to the degree of trademark reputation

1. Ordinary trademarks

The vast majority of trademarks that do not receive special legal protection are used under normal circumstances;

2. Well-known trademarks

Refer to those used in smaller regions A well-known trademark within the scope (such as prefecture-level, city-county-level areas). It is just a complimentary term for certain trademarks that appears more frequently in my country. It is mostly used in the selection of honorary trademarks at the prefecture, city, and county levels in my country, and often appears in local legislation or local administrative legislation;

3. Famous trademarks

refers to trademarks that are well-known within a certain geographical range (such as provincial areas). It is not an international term, but it is mostly used in the selection of provincial and municipal level reputation trademarks in my country, and often appears in local legislation or local administrative legislation;

4. Well-known trademarks

It refers to a trademark that enjoys a high reputation in a large geographical scope (such as national and international) markets, is generally known to the relevant public, has a good quality reputation, and enjoys special legal protection.

5. Classification by whether the trademark is registered or not

1. Registered trademark

means that the user of the trademark applies to the State Trademark Office for registration in accordance with legal procedures, and after review A trademark that is approved for registration later;

2. Unregistered trademark

A trademark that is used on goods or services without trademark registration is an unregistered trademark.