1． Look for the trademark logo
Trademarks are marks of goods. Counterfeit and shoddy goods are generally fake famous goods. my country's famous and high-quality products all use trademarks registered by the State Administration for Industry and Commerce. When printing, add a mark around the trademark logo: \"Registered Trademark\", \"Note\" or \"?\". Among them, "?\" is used internationally. Most of the counterfeit famous and high-quality goods do not have trademark logos, or words such as "registered trademark", "note", or "?" on the outer packaging. Authentic trademarks are printed by regular manufacturers. The trademarks have good paper quality, beautiful printing, fine details, clear text and patterns, bright colors, pure and bright colors, and fine bronzing. Counterfeit trademarks are imitations of genuine trademarks. Due to poor machine equipment and printing technology, compared with genuine trademarks, they often have lower paper quality, rough printing, blurred lines, patterns, and strokes, incorrect color registration, poor gloss, and unclear tones. The pattern and shape are inconsistent, the layout is unclean, and there are no anti-counterfeiting marks.
Registered trademarks should be printed by regular printing plants managed by the special industry of the public security department. Counterfeit trademarks generally come from improper channels. The irregular printing technology of these channels will cause many problems on the printed trademarks. Defect characteristics. The authenticity of the trademark can be determined by checking whether there are any of these defective features.
The printing defect characteristics of counterfeit trademarks are:
(l) Ink draft defect characteristics: incorrect font, thick strokes, uneven spacing, unclear writing, sluggish writing, and pattern Details are omitted or very rough, patterns vary in thickness, rounded areas are not rounded, and edges and corners are not obvious.
(2) Characteristics of plate-making defects: There are defects around the printing plate, it is not smooth, there are differences between plates, the writing becomes thicker, the stroke connections are not clear, and the thickness is uneven.
(3) Characteristics of printing defects: poor connection between multi-color patterns and patterns, incoherence in the splicing of the layout or too much or too little overlapping parts, color overflow at the edge of the trademark, and the place where it should be printed is not printed.
(4) Characteristics of die-cutting defects: There are uncut fibers outside the trimmed edge, the trimmed edge does not have the same undulations as the trademark edge, and the trimmed edge is defective and not smooth.
2. Check the product logo
According to Article 15 of the "Product Quality Law", the logo on the product or its packaging should meet the following requirements:
(l) Have a product quality inspection certificate ;
(2) The product name, manufacturer name and address must be marked in Chinese;
(3) According to the characteristics and use requirements of the product, product specifications, grades, and all If the name and content of the main ingredients are included, they should be marked;
(4) For products with limited use, the production date and safe use period or expiry date must be marked;
(5) ) If improperly used, products that may easily cause damage to the product itself or may endanger personal or property safety, there should be warning signs or Chinese warning instructions.
The labels of counterfeit and shoddy goods are generally not produced by regular companies, and the outer packaging labels may be incomplete, or written indiscriminately, or they may have fake quality award marks to deceive consumers.
3． Inspect the unique marks of the goods
Some famous and high-quality goods also have special marks on specific parts of them, such as flying pigeons, phoenix, etc. Forever, the three major domestic famous brand bicycles have special marks on the handlebars, bells, seats, farm frames, rims, etc.
The product names on the packages of some famous cigarettes and wines are printed in gravure, which makes them feel convex and convex when touched by hand. However, the names of counterfeit products have flat fonts on the packaging and no convex or concave feeling.
4. Check the name of the manufacturer of the product
Some traditional famous and high-quality products are named after place names. There are often many manufacturers of the same product but only one authentic traditional famous and high-quality product, so you must look for the factory name. For example, the authentic and famous "Dezhou Braised Chicken" is produced by China Dezhou Braised Chicken Corporation and its registered trademark is Dezhou Brand. The authentic and famous "Jinhua Ham" has "Made by Zhejiang Food Company" and "Jinhua Ham" on it. Although it has the seal of "Jinhua Ham", the manufacturer is not "Zhejiang Food Company" , most of them are fakes.
5. Check the product packaging
The packaging of famous and high-quality products uses good quality materials, standard decoration and printing, fixed colors and patterns, accurate overprinting, clear patterns, and realistic images. Counterfeit goods generally have rough packaging, fuzzy patterns, old colors, and poor packaging materials. Comparing genuine and fake products can help you identify them.
Most famous and high-quality product packaging uses advanced mechanical sealing, which is smooth and smooth, and the contents do not leak. Whether the counterfeit and shoddy goods are packaged in genuine packages or in forged or recycled packages, the seals are often manually operated and uneven, often with wrinkles or cracks. If you carefully inspect the seals, you can often find flaws. For example, if you are counterfeiting famous wine, if you turn the bottle upside down, the wine will often flow out. If you smell it with your nose, you can detect the smell of the wine.
Pay special attention to products with obvious signs of unpacking on the packaging seal, as this may be a case of "stealing".
Recycled real wine bottles are used to store fake wine. The bottles are often stained, the seals are not round, and the wines in the same packaging box have different production dates and production batch numbers.
Many famous and high-quality product packages have barcodes uniformly compiled by the China Article Coding Center, which can be scanned by a laser scanner and recognized by computers. Counterfeit goods often do not have this mark, or they use random black straight stripes of varying thicknesses and numbers to deceive consumers. When scanned with a laser scanner, there is no normal reaction and the computer cannot recognize it.
6. Check the transparency of liquid products
Except for rice wine and medicinal wine, which are allowed to have normal accumulation at the bottom of the bottle, other wines are clear and transparent at room temperature, with no suspended solids and no precipitation.
If you observe the liquor mixed with water with the naked eye, the liquor will be turbid and opaque; the beer mixed with water will be dull, not bright and transparent.
Emulsion pesticides do not stratify or precipitate under normal circumstances.
7. Look at the color of the product
For crop seeds and grains, check whether the color is fresh and shiny, and whether the grain size is uniform.
Cigarette cut tobacco should be oily and shiny in color. The damp cut tobacco will lose its luster and become dark.
The muscles of high-quality poultry and livestock meat are bright and shiny, and the fat is white; the muscles of inferior products are dark and dull, and the fat is gray and brown.
8. Check the burning condition of the product
After taking 10g of the powder pesticide and lighting it, if white smoke comes out, it means it is effective; if it burns easily and thick black smoke comes out, it means it is a fake pesticide.
After the cigarette is lit, it is normal if it can spontaneously ignite for more than 40mm. Otherwise, it is damp or the tobacco is of poor quality.
9． Look at the mold, moisture, impurities, crystallization, shape, and structure of the product.
Sales and use of drugs and foods that are moldy should be prohibited. If powdery products (such as flour, medicinal powder, cement, etc.) appear clumps, it indicates failure or deterioration due to moisture.
10. Feel
The seeds of plump and dry grains and crops should feel smooth when held in the hand. When inserting into the seed pile (bag), the resistance is small and the feeling is cold; if the hand feels soft, the resistance is large when inserting. , the seeds are not full and have high water content.
When checking cigarettes, you can pinch them with your hands. Brand-name cigarettes in sticks will feel hard when pinched from the outside. Counterfeit brand-name cigarettes in sticks often contain sub-brand cigarettes wrapped in soft paper. The paper will feel soft when pinched lightly. . When checking a cigarette, you can pinch it with your hands. If the tobacco feels elastic, it is normal; if it feels weak and easy to bend, it means it is damp, and if it feels brittle, it is dry.
11． Sound
Do not eat cans with leaky or fat cans. The lid of the fat tin can is convex, and you can hear a hollow drum sound when you tap it with your hand. It is normal to hear a slight rustling sound when rubbing a cigarette with your hands; if it is soft and silent, it means that the cigarette has been dampened, and the rustling sound means that it is too dry.
12． Smell
Any food or medicine that smells musty, rancid, or peculiar, or tinplate cans that smell metallic, should no longer be eaten or taken.
13. Taste
Famous brand cigarettes have a mellow smell and comfortable taste when inhaled; inferior cigarettes have bitter, spicy, musty, earthy, and heavy gases. Famous wines have outstanding aromas, are mellow and full, and have a long aftertaste. Most of them can linger in the empty cup. When tasted, the liquor mixed with water will have a weak aroma and a bitter aftertaste. When tasted, the beer mixed with water will have a fragrant and weak taste, and the aroma of hops cannot be felt, and the taste is not pure.
14. Check product supply channels
The state stipulates that some products can only be distributed by specific departments. As stipulated by the State Council: Agricultural input companies at all levels are the main channels for the circulation of chemical fertilizers, agricultural plant protection stations, soil and fertilizer stations, agricultural technology promotion stations (referred to as "three stations") and the self-sale of chemical fertilizer production enterprises are the auxiliary channels for the circulation of chemical fertilizers. Any other unit and individuals are not allowed to deal in chemical fertilizers.
Distributing crop seeds must have "three certificates and one photo".
The "three certificates" are the inspection certificate for seed quality, the seed business license and the imported seed quarantine certificate, as well as the business license of the distribution unit.
Distribution of salt and cigarettes requires a monopoly license.
15. Check the product certification mark
The commodity inspection safety mark on the back cover of the counterfeit imported color TV can look real in terms of color and font, but the size is slightly smaller and there is no anti-counterfeiting mark. Zhencheng logo type A measures 3.5 × 5cm, used for leather shoes and small leather goods; type B measures 7cm × 5cm, used for leather clothing and large leather goods (tools), and is in the standard version There are six confidentiality measures on the front and back, which provides a strong technical basis for identifying authenticity.