In addition to using your own trademark, you can also authorize it to be transferred! Due to the needs of business development, Apple has twice spent huge sums of money to purchase trademarks from Chinese companies!
Recently, Apple purchased an “airtag” trademark from ISBC Group.
Previously, there were rumors that Apple was developing "AirTags," which are said to be small circles that can be attached to your items so that they can be located with Apple devices through the "Find My" app.
"AirTags" will connect to iPhones, iPads, Macs and other devices via Bluetooth, and will use the ultra-wideband U1 chip in the latest iPhones for more precise indoor tracking that competitors cannot match.
It can be seen from the purchase of trademarks that Apple attaches great importance to this tracking accessory. At present, there is no news about when "AirTags" will be released. I wonder when it will be launched?
Apple paid twice for trademarks
Apple has spent tens of millions of dollars Enter the Chinese market and avoid trademark disputes.
In 2004, Hanwang applied for the "I-phone" trademark to the China Trademark Office. At that time, Apple had not yet launched the globally popular iphone. Hanwang's idea at the time was to use trademarks to promote a series of mobile phone products.
In June 2009, the news that "the I-phone trademark is still in the hands of Hanwang" was exposed. At that time, Apple's iPhone was also looking for opportunities to enter the Chinese market.
According to international trademark registration principles, most similar trademarks in the same group will be rejected. If Apple's iPhone wants to enter the Chinese market, it will bear the risk of trademark infringement.
Subsequently, Hanwang Technology’s prospectus showed that in July 2009, Hanwang reached an agreement with Apple to transfer the “I-phone” trademark to Apple for an amount of approximately 25 million yuan.
In 2001, Proview Technology (Shenzhen) Co., Ltd. registered the iPad trademark in China and other countries around the world and produced an Internet personal access device. However, it went bankrupt due to poor management.
Eight years later, iPad entered China, and trademark infringement disputes occurred one after another. The case went through three stages, and in the end Apple lost.
In June 2012, the Guangdong Provincial High Court reported that Apple paid US$60 million to resolve the iPad trademark dispute. The well-known company Apple was forced to purchase four letters in China for $60 million because it did not register the iPad trademark first.
For these two trademarks, not to mention that the buyer is Apple, but just judging from the names of these two trademarks, the names of these two trademarks are also good, especially the name iphone!
What is the value of a trademark?
If it is a newly registered trademark that has not been used before, look at the name first and then the industry!
For example, not long ago, there was a brand of wine-"Maojiu Tribe"
After the trademark was successfully registered, its value soared instantly. Some people even offered tens of millions!
Why did this trademark suddenly become so valuable?
The word "Maotaijiu" is a good name for Maotaijiu companies. The straightforward meaning of tribe is that there are many similar things that form a tribe. Maotaijiu tribe can be understood as Made up of many alcohol brands. Therefore, this is the reason why some trademarks have high value even before they are used! For more trademark information, welcome to visit Bajie Intellectual Property Trademark Transfer Network!