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Overview of the history of Hunan Satellite TV

The first "China Famous Trademark" in the Chinese television industry

China Hunan Television is the most authoritative television organization in Hunan Province. On January 1, 1997, Hunan Television launched its first program Officially transmitted through Asia Satellite 2, the channel call sign is "Hunan Satellite TV", and the channel logo won the "China Famous Trademark" in January 2010. It is one of the largest local TV stations in China. Hunan Satellite TV's ratings have ranked first among Chinese local satellite TVs and fourth in the country's total ratings for several consecutive years (the top three are all CCTV). In 2010, with its growing brand influence and endless innovative programs, Hunan Satellite TV ranked second among all channels in the country in terms of annual ratings and advertising revenue (second only to CCTV-1), and continued to rank first among provincial satellite TV ratings in the country. , "Double Champion" in generating income. This is the eighth consecutive year that Hunan Satellite TV has won the "double crown" of provincial satellite TV ratings and revenue generation. At the listing ceremony of Hunan Radio and Television Station and Mango Media Co., Ltd., Ouyang Changlin, Secretary of the Party Committee and Director of Hunan Radio and Television Station, was the first among national television media to put forward the core concept of "green communication" and required all radio and television media under it to comprehensively implement. At present, this concept has been deeply rooted in the hearts of Hunan Radio and Television employees, and has begun to bear fruit in daily news reports, brand-name programs, and large-scale events. As a provincial mainstream media, Hunan Satellite TV has not forgotten its political, social and cultural responsibilities while running good programs in recent years, and has incorporated program production into the scope of socialist moral construction and core value system construction, creating a A series of high-quality program brands that are both entertaining and entertaining for audiences have considerable influence and appeal among young people. Hunan Satellite TV has sounded the clarion call of "green communication", which will be transmitted to thousands of households along the airwaves, and will soon influence generations of young people. Hunan Satellite TV 2011 new logo

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