The best tourist attraction planning scheme in Chengdu. The tourism planning scheme for high-quality scenic spots in Chengdu
Xiong Daxun Tourism Scenic Area Planning Company was invited by the Chengdu Housing Authority to carry out the urban management of the old city renovation in the Wenshuyuan area. The project carries out overall urban planning.
Looking, hearing and asking
After two days of exploration, we have a preliminary understanding of the project: Wenshu Monastery is one of the top ten Zen temples in China, located in the north of Chengdu. The name of the temple was inscribed by Kangxi. There is a piece of Xuanzang's skull in the temple, which is a treasure of the temple. It covers an area of ??40 acres and is surrounded by private houses renovated from the old city. The city government's hope for the project is to build it according to the standards of the city's business card.
During the investigation of the project, I discovered an interesting phenomenon. As a famous Zen temple in the Midwest, Wenshu Monastery is extremely popular, but there is also a large landscape in the temple that makes people sigh. : Thousands of bamboo chairs are lined up all over the place, the crowds are buzzing, and the tea is fragrant. It turns out that this place is the largest open-air teahouse in Chengdu. Incense and tea coexist. I sum up this phenomenon as "Buddhism is boundless and water and fire are compatible."
At the same time, projects such as Kuanzhai Alley, Daci Temple and Wuhou Temple Street in the center of the city, which are mainly based on Western Sichuan culture, are being renovated in the old city of Chengdu. Their momentum cannot be underestimated. Therefore, we must examine the project from the commanding heights of the city, and it is imperative to sort out the culture and history of Chengdu.
As a central city in western China, Chengdu is among the best in the country in terms of education and technology. However, as a land of abundance and an ancient capital of past dynasties, Chengdu exists as a tourist transit city rather than a tourist destination. When tourists arrive in Chengdu, they usually only stay for one day and then go elsewhere.
Today, when tourism will become the world’s largest industry in the 21st century, Chengdu, where “young people cannot enter Sichuan and old people cannot leave Sichuan”, strives to build China’s “leisure capital” in its urban management process, Chengdu is in vain. "How many buildings are in the mist and rain", no star product has been formed. Therefore, the municipal government hopes that the Wenshu Monastery Old City Project will shine with the light of Buddha and become a symbol of Chengdu tourism, and then become a business card of Chengdu.
Integrate in-depth thinking over the past few days and conduct thought blasting. Finally, I explained my planning ideas for the project to the leaders of the Chengdu Municipal Government:
“To become Chengdu’s logo and business card, we must comprehensively examine and inventory Chengdu’s tourism resources, carry out super integration and Links form a resource allocation that plays an engine role. Therefore, we must conduct a targeted review of Chengdu’s historical and cultural resources.”
“First of all, Chengdu is China’s ‘poetry’. Born in Jiangyou County, Sichuan, the poet sage Du Fu lived in seclusion at Du Fu's Thatched Cottage in Chengdu. Sichuan is a province of poetry. The modern Chengdu poetry scene was once prosperous in the 1980s and 1990s, and it still maintains a strong momentum."
"Chengdu built the Shanghe Guild Hall two years ago, which became very famous throughout the country. It combines art with real estate, and is the first in the country for artists to engage in composite real estate. Youdao would rather eat without meat than live without bamboo. This shows the uniqueness of Chengdu's painting style. Sheng!"
"In addition, Chengdu's Shishi is the earliest government-run school in China. According to our interview with the deputy director of the Municipal Religious Administration, Chengdu was the first to invent golf, bowling and golf that are now popular around the world. Polo sports have an innate leisure atmosphere!"
"Chengdu's mahjong culture is extremely developed. Mahjong is a national fitness sport in Chengdu. You can see mahjong tables with automatic card sorting for sale everywhere on the streets. One of the most popular jokes in Chengdu is: if you fly over Chengdu, you can hear the sound of mahjong being shuffled below."
"What's more delicious than 'eating in Guangzhou'. Taste is in Chengdu', Guangzhou cuisine emphasizes nutrition, and Chengdu cuisine emphasizes taste: Zhong dumplings, Lai glutinous rice balls, Korean steamed buns, Chen Mapo tofu, couple's lung slices, dragon's hand, rabbit meat..."
"In There is nothing inconvenient in Chengdu. There are shops on every road and markets everywhere, and commerce is not as developed as in the west."
"Farmhouses are a great invention of Chengdu citizen culture, and they cost fifteen or twenty yuan. With money, you can take care of food, play, and pick up and drop off at farmhouses in the suburbs. City residents can breathe fresh air, farmers can generate income, and the gap between urban and rural areas has been narrowed. The creativity of Chengdu people in leisure and entertainment is truly amazing.
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“The consumption level in Chengdu is very low. According to Chengdu people, there seems to be no big difference between people with a monthly income of over 10,000 yuan and those with a monthly income of 200 yuan. They can both enjoy different leisure lives.” . Because of the laid-back temperament, this place embodies the laws of life in a paradise where all living beings are equal. "
"What does it feel like to listen to Sichuan opera and pick your ears at the same time? Chengdu people never need to sit upright, Chengdu people themselves are drama! Eating, drinking and having diarrhea is just singing, chanting, sitting and meditating!
“Cycling in Chengdu is very enjoyable. The road is flat and easy to walk on. There is a parasol on the handlebar, which is very relaxing. There is also a kind of "lay-ear" bicycle that was once popular, which is an ordinary bicycle. There is a wheelbarrow trailer hanging on the right side of the bicycle, which can accommodate one person. It not only saves energy, but also can be seen together. It is a great sight and has become popular all over the country. ”
Businesses with the word "老" in their names are booming, while those with foreign names are closing down. This is an interesting and unexplainable phenomenon in Chengdu's catering and bar industries."
"Chengdu people write the most books. The variety and high quality of books are a wonder. Books that cannot be bought nationwide can often be found here."
"Through the changes of the times, the center of Chengdu has remained unchanged for 2,300 years, and the name of the city has also remained. Like this, this is unique in Chinese history! Playing, playing and singing, lively and fragrant, Chengdu is a harmonious place where the snow and the Lower Riba people live in harmony. Culture and life are integrated with each other, and the unique civilian culture is leisurely and impartial. After thousands of years of history, what Chengdu exudes is not the mystery and weirdness of Sanxingdui, not the historical smoke of Wuhou Temple, not the coquettish poetry of Du Fu Thatched Cottage, not the folk custom of playing mahjong, not the history of Dujiangyan, not the Longmen Formation. It is a combination of all these, a kind of 'Zen' that follows the example of nature."
"For many years, people have been happy to find their own position for Chengdu, but oftentimes. It is the official opinion that can be said to be "a colorful city, a city of delicious food" and so on. I heard that the "Oriental Garden of Eden" has been proposed recently, which is even more puzzling. In fact, Chengdu's culture is the most confusing. Prominently manifested as a "fusion" atmosphere, everyone can't agree on the positioning of Chengdu, but what everyone recognizes is that Chengdu is a civilian culture. This civilian feeling is a kind of life between the snow in the spring and the lower Liba people. Why does everyone feel that the life here is very suitable for them when they arrive in Chengdu? It is because of the "middle" feeling and "harmony" provided by the civilian culture, which is promoted by the "fusion" of secular things and other things. The result. Here, religion and secularity merge, culture and secularity merge, and officials and secularity merge. It is a happy land that can best be summed up by the word "Zen"."
Boundless Buddhism
“If you stay in Chengdu for a while, you will find that Chengdu is the city that has done the most thorough compulsory universal education in thousands of years. How can you see this? If you go to the real estate properties in Chengdu, you will be surprised to find that those The essence of Chinese landscape painting has been completely transferred to the real landscape, and the form and spirit are complete and lifelike, which is difficult to match in cities across the country."
"Why? Because of Chengdu's cultural heritage? It is not only reflected in the elite class, but also hidden deep in the secular classes such as folk craftsmen for generations. Due to long-term cultural infection, these low-level people can laugh and curse into articles. This is the real "soul" of a city. A few bosses and designers can have very high tastes, and the real estate can be made roughly tasteful, but every plant, tree, sand and stone needs to be made with great effort, that is, it must have the ingenuity of a large group of people who pile bricks and lay tiles. . This is something that Guangdong and other regions cannot do no matter how much money they have! And this kind of cultural popularity comes from the idea of ??infinite integration and cultivation of every action advocated by Zen Buddhism. ”
“The true founder of Zen Buddhism is the Sixth Patriarch Huineng. It was this woodcutter who didn’t know a few Chinese characters who completely popularized Zen Buddhism. He scolds the Buddha and his ancestors, does not establish written texts, and teaches others to spread his teachings. The wine and meat passed through the intestines, but remained in the heart of the Buddha. The green bamboos are nothing but prajna, and the gloomy yellow flowers are all nirvana.
While drinking tea and eating snacks, you can watch the face changing and the dragon gate formation. The tea drinkers sit upstairs and watch the tourists walking down the street. The tourists walk downstairs and watch the tea drinkers upstairs exchange cups. This kind of scene can be seen from two kilometers away. Firstly, it can give foreign tourists a place to experience Chengdu's leisure life. Secondly, it can hold a "group wedding" for Chengdu's leisure culture. Through such an unprecedented grand event, the world can notarize Chengdu! ”
“In addition, the shops on the first floor are divided into dynamic and quiet areas. The quiet area includes Buddhist medicine hall, vegetarian food hall, chess room, painting academy, poetry club, flower arrangement club, etc. Among them, Buddhist medicine hall, vegetarian restaurant, etc. The kitchen hall can be set up by tearing down the walls of Wenshu Monastery to form an open Zen courtyard. Taking advantage of the original quiet environment, the Buddhist medicine hall and vegetarian food hall were placed in the temple. At the same time, a lecture hall was opened for the lay people to explain Buddhism to the lay people. And a small church was built specifically for foreigners, which not only reflects the characteristics of the Zen Forest and embraces all rivers, but also enhances the international significance of the project. This definitely has a greater social demand. In addition, the management of chess rooms, painting academies, poetry clubs, flower arrangement clubs, etc. can take the form of professional books, audio and video products, membership systems, and sororities. With Chengdu’s good mass cultural foundation, sustainable development is not a problem. ”
“The dynamic zone introduces Chengdu specialty handicrafts, snack bars, kendo, judo, fencing, French movies, royal etiquette training, cafes, bars, McDonald’s, and KFC. In addition, in view of Chengdu’s history of inventing bowling, golf and polo in ancient times, I propose to refine the ancient games and turn them into a highly participatory and interesting collection of ancient games, not only in China, but also in For the world, the name can be called 'Playing with the Earth, Playing Ancient and Modern Games'. At the same time, a 'World Game Festival' can also be developed based on this. Through expert discussions, a certain day among the current holidays can be determined as the 'World Game Festival'. On this day every year, we can even invite the Russian Grand Circus, the Global Carnival, etc. World tourism products enter. Game life, this is a major need of human nature, and it is still blank in China, and the market is unlimited! "
"At the same time, the "World Mahjong Competition" is held. There are a lot of fans in Chinatowns in Hong Kong, Macao and Taiwan, so there is no problem in internationalization. In addition, we will take advantage of the characteristics of Chengdu's advanced electronic technology and the development trend of online culture and entertainment to hold the 'World Electronic Game Live Competition'. Through these dazzling and innovative combinations that keep pace with the times, we can operate this show well, integrate other projects, and completely release the earth. The people and leisure energy of Chengdu have attracted the attention of the whole world. And it just fits the concept of ‘promised land’. ”
“The whole set of gameplay and operation techniques must be like celebrating the New Year, eating New Year’s Eve dinner, listening to the sound of firecrackers, and watching the Spring Festival Gala. Through continuous brewing, continuous foiling and rendering, it can fully mobilize people’s various senses. , desires and expectations. At the final opening, the emotions of the world reached a boiling point. Its significance not only involves culture, economy, politics, and history, but also embodies the idea of ??world unity. At the same time, with the business card of "China's No. 1 Zen Forest in Urban", it has set up the banner of "China's No. 1 Cultural and Leisure Tour" and "Leisure City", and can also powerfully integrate into Qingcheng Mountain, Emei Mountain, Leshan, Jiuzhaigou and other tourism resources. , forming a situation of stars overlapping the moon, attracting the world's exhibition economy to blossom and bear fruit in Chengdu. In addition, the media in Chengdu, which is not inferior to the media in Guangzhou, has enhanced its nationwide communication effect. "
Thoughts are sharp, cloaks are cut
Creative storms, spanning the past and present
Magnificent!
"Ju Weekly": "China The First Urban Zen Forest is Chengdu's first and largest Zen culture-themed commercial district in the country. Once completed, it will become Chengdu's new city card to the world after Wuhou Temple and Du Fu Thatched Cottage. China's first urban Zen forest has created a new model of historical and cultural protection and commercial development and management in the country. ”