Public relations is a social relationship between a social organization and that part of the public that constitutes its living environment and affects its survival and development. I have brought you basic public relations etiquette knowledge, thank you for checking it out. Basic knowledge of public relations etiquette

1. Public relations etiquette

Public relations etiquette is the code of conduct for people engaged in public relations activities. Since public relations etiquette is a modern etiquette based on professional relationships, in addition to following the principles of communication that human beings should have, the following principles should also be paid attention to.

(1) The overall principle of the etiquette system

Etiquette is a complete system that has been all-encompassing for thousands of years. Therefore, in foreign exchanges and public relations exchanges, we must not Ignore its integrity and pay attention to the completeness of the information collected, because the gender, age, nationality, state, ethnicity, religion, belief, and occupation of the guest or partner all determine what kind of etiquette reception he is adapted to and prefers. Make a mistake One link may cause the effect of ?100-1=0?.

(2) Principle of fairness and reciprocity

? Give a peach in return? ? Reciprocate with courtesy? Everyone in social interactions hopes to be respected, arrogant, indifferent , or trying to be flattering will be considered impolite. You should be fair and generous, neither humble nor arrogant, active and friendly, enthusiastic but restrained.

(3) Principle of abiding by time and covenants

In modern society, the pace of society is accelerating, and it is more important to abide by time and covenants. Regardless of the reason, it is impolite to not abide by time and covenants. , no matter how legitimate the reason is, you should still be humble after breaking an appointment.

(4) Respect the principles of customs and customs and taboos

? Different winds ten miles away and different customs eight miles away? What songs should you sing in which mountain? When you enter, you will be greeted with courtesy and when you go out, you will ask taboos. These helpful sayings illustrate the importance of respecting the different customs and taboos of various places. Especially in foreign exchanges, if you don't understand foreign taboos and don't understand the taboos of different ethnic groups, it may cause unpleasant consequences.

(5) The principle of harmony and moderation

The use of etiquette must be analyzed in detail and handled appropriately according to people, events, times and places.

(6) Principle of order of protocol in foreign affairs

(7) Principle of ladies priority

?Ladies first?, (ladies first) is an embodiment of Western upbringing An important symbol of level is the embodiment of gentlemanly and chivalrous demeanor. Although men and women are equal, this point cannot be ignored when dealing with foreign affairs.

(8) Principle of Difference

Foreigners are different from our country in history, culture, economy, politics, and ethnicity. Therefore, when communicating, they not only have different languages, but also different ideologies. Ambiguities can occur in many areas, so we must be fully mentally and technically prepared.

2. Etiquette when using the phone

To use the phone correctly and effectively, it should be cordial, civilized, concise and accurate. When talking on the phone, although you can't see each other, you can hear the other person's voice. Therefore, when talking on the phone, you must be polite and insist on using "Hello" at the beginning, "Please" in it, "Thank you" and "You're welcome" at the end. Your voice should be clear, the volume should be moderate, and the speaking speed should be appropriate. Use your voice to communicate with the other party. Establish a good image in your mind. Making phone calls is to gain time and improve the efficiency of information exchange. Therefore, when talking, the words should be concise and the language should be clear and accurate to avoid misunderstandings.

★ The important first tone

When we call a certain unit, if the call is answered, the other party will hear the other party's friendly and beautiful greeting, and the mood will definitely be very good. Pleasurable, so that the dialogue between the two parties can proceed smoothly. Just paying a little attention to your language on the phone will leave a good impression on the other person. In the same way, say: "Hello, this is XX", but the voice is crisp and pleasant, and the enunciation is clear. If someone hears the unclear and gloomy voice, it will leave a completely different impression on the other party. If you don't make a good impression on the phone, the other party will also have a negative opinion of your organization. Therefore, remember that when you answer the phone, you should be aware of "I represent the image of the company."

★ Answer the phone quickly and accurately

Enterprises are busy with business, and there are often several phones in an office. When you hear the phone ringing, you should pick up the receiver accurately and quickly, preferably in the office. Answer within three tones. The phone rings for about 3 seconds. If no one answers the phone for a long time, it is very rude to keep the other party waiting. The other party will be very anxious while waiting, and your company will leave a bad impression on him. Even if the phone is far away from you, when you hear the phone ringing, you should pick up the receiver as quickly as possible. This attitude is something everyone should have, and this habit should be developed by every office worker. If the phone rings five times before you pick up the phone, you should first apologize to the other party. If the phone rings for a long time and you just say "hello" when you answer the phone, the other party will be very dissatisfied and leave a bad impression.

★ Before making a phone call, you should determine the first addressee and the second addressee, and then determine the content of the phone conversation. If there is a lot of content, you should make a draft in advance and strive to express it clearly and concisely. When calling someone you are not familiar with, you should give the other party a feeling of calmness and clear thinking. When you answer the phone and confirm that the phone number is correct, you should immediately briefly state your identity, name and the name of the person you want to call. When the other party answers "Wait a moment", you should hold the phone and wait; if the other party tells you what you are looking for, When the person is away, do not hang up the phone rashly and say "thank you" instead.

★ Keep your phone calls brief. If the line is busy for a long time, you may miss something.

★ After making a call, don’t forget to say “I’m hanging up the phone, okay?” Or say: “Goodbye?!” If the other party is an elder or leader, wait until the other party hangs up before you put it down. The receiver shows courtesy.

3. Manners and manners?

1. Conversation posture: Conversation posture often reflects a person's character, cultivation and civilized qualities. Therefore, when talking, both parties should first look at each other and listen to each other. They should not look around, read books or newspapers, look tired, or yawn continuously. Otherwise, it will give the impression of being absent-minded, arrogant and unreasonable.

2. Standing posture: Standing is the most basic human posture and a kind of static beauty. When standing, the body should be perpendicular to the ground, with the center of gravity placed on the soles of the two front feet, chest raised, abdomen drawn in, arms folded, head raised, and shoulders relaxed. Let your arms hang naturally or cross in front of your body, look straight, and smile. When standing, do not twist your neck, slant your waist, or bend your legs. In some formal occasions, it is not appropriate to put your hands in your trouser pockets or cross your chest, and do not make small movements subconsciously. This will not only appear restrained, but also give people a sense of lack of confidence. , and it also lacks the solemnity of etiquette. ?

3. Sitting posture: Sitting is also a static shape. Sitting dignified and graceful will give people a sense of elegance, stability, natural and generous beauty. The correct sitting posture should be: back straight and shoulders relaxed. Women should keep their knees together; men's knees can be spread apart, but not too much, generally no more than shoulder width. Place your hands naturally on your knees or on the armrests of a chair. In formal occasions, you should be gentle and gentle when you sit down, and you should be dignified and steady when you stand up. Do not sit up suddenly, causing the tables and chairs to rattle and create an embarrassing atmosphere. No matter what kind of sitting posture, the upper body should be kept upright, as the ancients said: "Sit like a bell". If you insist on this, no matter how you change your body posture, it will be graceful and natural. ?

4. Walking posture: Walking is the main action in human life, and walking posture is a kind of dynamic beauty. ?Walking like the wind? means wind walking on the water to describe the brisk and natural gait. The correct walking posture is: light and steady, chest should be straight, head raised, shoulders relaxed, eyes level, smiling, and swinging arms naturally. ?

4. Meeting Etiquette ?

1. Handshake: Handshake is an important way to communicate ideas, exchange feelings, and enhance friendship. When shaking hands with others, look at them and greet them with a smile. Do not be absent-minded or look around, and do not wear a hat or gloves when shaking hands. Under normal circumstances, the handshake should not last more than 3 seconds, and you must stand and shake hands to show respect and courtesy to others. The handshake also pays attention to a certain order: generally it is "decided by the venerable", that is, after the lady, elder, married person, and person with a higher position extend their hand, men, juniors, unmarried people, and those with a lower position can extend their hand to respond. If a person wants to shake hands with many people, the polite order is: elders first, then juniors, hosts first, guests, superiors first, subordinates first, ladies first, gentlemen first.

2. Bowing: Bowing means bending down to salute. It is a polite way of showing admiration to others. Before bowing, look at the other person politely with your eyes to show sincerity of respect. When bowing, you must stand at attention, take off your hat, and be solemn. You must not eat anything in your mouth, or say anything unrelated to the salute while bowing.

3. Salutation: Salutation is a silent greeting etiquette, often used to greet people who know each other in social situations. In social situations, people often express friendliness by waving, bowing, or taking off their hats.

5. Etiquette during visits: ?

(1) Be punctual and keep appointments. ?

(2) Pay attention to the art of knocking. Knock on the door with your index finger, with moderate force, three times at regular intervals, and wait for a response. If there is no response, you can knock a little harder and knock three more times. If there is a response, then stand sideways and hidden on the right door frame. When the door opens, take half a step forward to face the owner.

(3) You cannot sit down casually unless the host gives up your seat. If the master is an elder or superior, and the master does not sit down, he cannot sit first. After the host gives up his seat, he should say "Thank you" and then sit down in a proper etiquette posture. When the host offers cigarettes and tea, he must take them with both hands and express his gratitude. If the owner does not have the habit of smoking, he should restrain his addiction and try not to smoke to show respect for the owner's habit. The host offers the fruit and has to wait for the elders or other guests to do it before taking it himself. Even at the home of your most familiar friend, don't be too casual. ?

(4) When talking to the host, the language should be polite. ?

(5) The conversation should not be too long. When you get up to say goodbye, you should express your apologies to the host for disturbing you. After going out, he turned around and stretched out his hand to say goodbye to the owner, saying: "Please stay." After the host stops, walk a few steps, then look back and wave: "Goodbye".

6. The following etiquette principles should be followed when wearing a suit:

1. The color of the upper and lower parts of the suit should be consistent. In terms of matching, two of the suits, shirts, and ties should be in plain colors.

2. Leather shoes must be worn when wearing a suit. Casual shoes, cloth shoes and travel shoes are not suitable.

3. The color of the shirt worn with the suit should be coordinated with the color of the suit and cannot be the same color. White shirts look great with suits of any color. Men should not wear brightly colored plaid or patterned shirts on formal occasions. The shirt cuffs should be 1.2 cm longer than the suit cuffs. You must wear a tie when wearing a suit on formal and solemn occasions, but not necessarily on other occasions. The shirt collar buttons must be fastened when wearing a tie, and the shirt collar buttons should be unbuttoned when not wearing a tie.

4. Suit buttons can be divided into single row and double row, and the button tying method should be particular: double-breasted suits should have all buttons fastened. Single-breasted suit: One-button, buttoned up dignifiedly, open and unrestrained; two-buttoned, only buttoned with the top button, it is fashionable and orthodox, only buttoned with the bottom button, it is bold and trendy, and buttoned with all buttons, it is rustic, both If it is not fastened open, it is chic and handsome. If it is fully buttoned or only the second button is buckled, it does not meet the standards. If it is three buttons, it is standard to tie the top two buttons or only the middle button.

5. It is not advisable to put too many things in the jacket pockets and trouser pockets of the suit. Don't wear too much underwear when wearing a suit. It's best to wear only one shirt in spring and autumn. Don't wear a cotton sweater under a shirt in winter. You can wear a woolen sweater outside the shirt. Wearing too much bulk will ruin the overall beauty of the suit.

6. The color and pattern of the tie should be coordinated with the suit. When wearing a tie, the length of the tie should be enough to touch the belt buckle, and the tie clip should be worn between the fourth and fifth buttons of the shirt.

7. The trademark label on the cuffs of a suit should be removed, otherwise it will not comply with the dress code of suits and will make people laugh in elegant occasions.

Women: When women wear suits, trousers (skirts) or cheongsam, they need to wear flesh-colored trousers or pantyhose. They are not allowed to go bare-legged or wear colored stockings or socks. When wearing a shirt, the color of the underwear and the shirt should be close and similar; when wearing a skirt with thin fabrics, a petticoat should be worn.

Men: When men wear suits or uniforms when attending formal occasions, they must adhere to the three-color principle, that is, the colors on their bodies should not exceed three colors or three color systems (leather shoes, belts, and bags should be of one color or color Department), nylon stockings and white socks cannot be worn.

7. Usage of tie clip:

It should be used when wearing a suit, that is to say, there is no need to use a tie clip when only wearing a long-sleeved shirt, let alone when wearing a jacket. Use a tie clip. When wearing a suit, pin the tie clip in a specific position, that is, between the fourth and fifth buttons of the shirt, counting from top to bottom, and then button the suit jacket. , the tie clip should generally not be visible from the outside. Because according to the rules of dress etiquette, the main purpose of accessories such as tie clips is to fix the tie. If it is slightly exposed, it is acceptable. If it is pinned too high, or even close to the shirt collar button, it will appear too showy.

8. Foreign-related etiquette

Foreign-related etiquette refers to the gradual formation of foreign etiquette norms in long-term international exchanges, that is, the conventions that people must abide by when participating in international exchanges, which are established by convention. practice. It emphasizes normativeness, objectivity, and skill in communication.

The most standard attire for our country’s foreign-related personnel in official occasions is mainly dark woolen suits, skirts or uniforms. Specifically, it is best for men to wear a navy blue or gray suit or tunic suit, a white shirt underneath, dark socks, and black leather shoes. When wearing a suit, be sure to wear a tie.

The best clothing for women is: wearing a single-color suit skirt, a white shirt underneath, flesh-colored stockings and black high-heeled leather shoes. Sometimes, you can wear a dress of a single color, but try not to choose a suit with trousers as the bottom.

The second occasion is the so-called social occasion. In social occasions, the attire of foreign personnel should focus on highlighting the "fashionable and individual" style. There is no need to be too conservative and follow the crowd, nor should one be too casual and sloppy.

The current practice is that when a formal dress is required, men wear a black tunic suit or suit, and women wear a monochrome cheongsam or a dress with a hem longer than the knee. Among them, the black Chinese tunic suit and the single-color cheongsam have the most Chinese characteristics and are the most widely used.

In social situations, it is best not to wear uniforms or casual clothes.

The third occasion is the so-called leisure occasion. The attire of foreign personnel should focus on a "comfortable and natural" style. There is no need to dress too formally. In particular, you should be careful not to wear suits or skirts, and you do not have to wear uniforms. Doing so is neither necessary nor consistent with the specific environment.

Handshake Etiquette

In social situations, it is generally necessary to shake hands when introducing each other and meeting; greeting friends first, then shaking hands and saying hello; those with a close relationship shake hands while They greet each other while greeting each other, or even hold their hands together for a long time; under normal circumstances, it is enough to hold hands without using force. However, when a young person is facing an older person, or a person of lower status is facing a person of higher status, he should lean slightly and hold the other person's hand with both hands to show respect. When a man shakes hands with a woman, he should only lightly hold the woman's fingers.

There is also a sequence of shaking hands. The host, the older person, the person with higher status, and the woman should extend their hands first. The guests, the younger people, and those with lower status should greet each other first, and then shake hands after the other party reaches out. When multiple people are shaking hands at the same time, do not cross hands. You should wait until others have finished shaking hands before extending your hand. Men should take off their gloves and hat before shaking hands. When shaking hands, you should look at each other with both eyes and smile.

In addition, some countries also have some traditional meeting etiquette, such as putting hands together in greeting when meeting in Buddhist countries in Southeast Asia; the Japanese bowing; and our country’s traditional hand-over salute. These etiquette may also be used on some occasions.

When you meet someone you know at a distance in public places, you usually raise your right hand to say hello and nod, or you can take off your hat. If you meet an acquaintance multiple times on the same occasion, you can just nod in greeting; if you are a casual acquaintance or a stranger, you can nod or smile in greeting in social situations.

Introduction etiquette

When meeting friends in social situations, you can be introduced by a third party or you can introduce yourself. When making introductions to others, you must first understand whether both parties have a desire to get acquainted, and do not act rashly. Whether introducing yourself or introducing others, do it naturally. For example, if you are familiar with the people you are talking to, you can go forward and say hello, and the acquaintance will introduce you to other guests.

When introducing yourself, you should take the initiative to state your name, identity, and unit (country), and the other party will then introduce themselves. When introducing others, you should also explain your relationship with yourself, so that new acquaintances can understand and trust each other. When introducing others, gesture politely with your hands rather than pointing with your fingers. The introduction is also different. Those with lower status and younger age should be introduced first to those with higher status and older age, and men should be introduced to women. During the introduction, except for women and the elderly, everyone should stand up. However, there is no need to stand up at the banquet table or the negotiation table. The person being introduced only needs to smile and nod to indicate. Exchanging business cards is also a form of mutual introduction. When giving someone else's business card, you should hand it out with both hands, smile, and look at the other person. When accepting the other person's business card, you should also take it back with both hands. You should also read out the other person's name softly, and then keep it solemnly. OK