Lexus is Lexus, and Lexus is a brand of Japan's Toyota Motor. Lexus was founded in 1983 and is an automobile brand under Japan's Toyota Group. In just over a decade, the brand's sales surpassed those of Mercedes-Benz and BMW in North America. Since 1999, the Lexus brand has ranked first in U.S. luxury car sales for 11 consecutive years.

The name Lexus originally meant a symbol of luxury and cutting-edge technology. Previously rejected names also included Alexis and Lexus. Before the official debut, not only the name was considered, but the brand identity was also perfected.

Extended information

Founded in 1983, Lexus is a world-famous luxury car brand under the Japanese Toyota Group. In just over a decade, the brand's sales surpassed those of Mercedes-Benz and BMW in North America. Since 1999, the Lexus brand has ranked first in U.S. luxury car sales for 11 consecutive years.

In 2005, Lexus successfully entered the Japanese domestic market and thus became a luxury sedan brand sold around the world. At first, Lexus used "Eager Pursuit of Perfection" as its promotional slogan in the United States, and later used "Pursuit of Perfection" as its marketing motto in countries and regions around the world. Until 2013, its promotional slogan was changed to Amazing in Motion.

In 2019, Lexus’ cumulative sales in China exceeded 1 million units. In 2019, 200,521 vehicles were sold in China, a year-on-year increase of 25%. In March 2020, Brand Finance released the "Top 500 Most Valuable Brands in the World Report 2020", with Lexus ranking 200th.