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Ice shield is a special trademark of the Olympic Games.
After the Beijing Winter Olympics was held, it attracted the attention of many people all over the country. Things related to the Winter Olympics are extremely hot, especially the mascot of the ice pier, which is loved by netizens at home and abroad, and people are scrambling to buy the ice pier. The popularity of Bingdundun has also made many people see business opportunities, and some even made the image of Bingdundun themselves.

A cake shop in Jiangsu was investigated for making Bingdundun cakes.

Ice pier dolls are very popular now and can't be bought at all, so many people start to make their own ice piers. A cake shop in Nantong, Jiangsu Province even made cakes in the shape of ice piers and sold them in a circle of friends. I thought this would make my shop business more prosperous, but I didn't expect it to get into trouble. It turned out that this cake shop was not authorized by the Olympic logo at all, and it was not allowed to sell ice sculptures privately.

Is the cake shop suspected of infringement

This practice of cake shop has been suspected of infringement, because the image of the mascot ice shield belongs to the Beijing Winter Olympics Organizing Committee. No one or any group may use this work without the authorization of the Beijing Winter Olympics Organizing Committee. This cake shop in Nantong, Jiangsu Province, after investigation, did not get the authorization of the Beijing Winter Olympics Organizing Committee, and the cake shop privately used the shape of the ice pier. This practice has violated the legitimate rights and interests of the Beijing Winter Olympics Organizing Committee and will be sanctioned by law.

What inspiration does the cake shop give the people?

After Bingdundun became popular, many people liked Bingdundun so much that they made some expression packs of Bingdundun and circulated them on the Internet for people to download, or hung the image of Bingdundun in their own stores. Many people see others do it and follow suit. In fact, this kind of behavior has been suspected of infringement. Once they need to be investigated, they will bear corresponding legal responsibilities. The case of Jiangsu Nantong Cake Shop also warns everyone that the shape of the ice pier cannot be used at will, and it is illegal to use it without the permission of others. Besides ice shield, in real life, people often use other people's copyrights, trademarks and patents. It's illegal without others' permission. Once the other party investigates, it is bound to bear corresponding legal responsibilities.