Naming principles for trademark names: When naming a trademark, in addition to complying with the legal requirements for trademark naming, the following principles should also be followed:

1. Easy to recognize, easy to read, easy to understand, easy to remember, and easy to write

The name of the trademark must first be clear and concise; the words should be easy to understand, and do not use obscure, obscure words; the words should be used to the best of your ability. The strokes should be simple and easy to write and print. Do not use ancient or obsolete characters with complex strokes that are difficult to identify or have been eliminated. The pronunciation should be loud and smooth, with a sense of musical beauty, and avoid censorship and flatness. In addition, the characters of the name should also be used. Not too long.

2. Grasp the characteristics and highlight the key points

The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. This kind of prominence may focus on displaying identity, such as "Kweichow Moutai"; or focusing on displaying technology, such as "Ancient Han Health Essence"; or focusing on displaying materials, such as "Liangmianzhen Toothpaste"; or focusing on displaying value. , such as "Diamond Electric Fan"; or focus on displaying functions, such as "Bai Li Brand Soap"; or outline the image, such as "Little White Rabbit Toothpaste"; or express interest, such as "Xiyingmen Towel Quilt"; or show style, such as "Princess Brand Piano"; or express the product category, such as "Kendji Organic Rice"; etc.

3． Name and reality should be integrated to avoid self-contradiction

The name should reflect a certain feature of the product from a certain aspect. This feature should have a certain connection with the product and should not be inconsistent with the name of the product. or damage the image of the product. For example, the "Black Panther" brand agricultural vehicle, "Black Panther" shows the power of the vehicle, and the "Chrysanthemum" of the "Chrysanthemum" fan gives people a sense of coolness. The combination of name and reality is reasonable.

4. The psychology of the consumer must be taken into consideration

Commodities have a certain consumer target, and the psychology of the consumer must be considered when naming in order to win the market. For example, children's products must consider children's psychology: so there are Little Angel shoes, White Rabbit toffee, and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Baile Chinese patent medicines, Laolaifu oral liquid, and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and Western-style: Aoqi, Yaqian, Head and Shoulders, Lihua Sibao, and Golden Ballet. High-end consumer goods are aimed at the characteristics that buyers should choose carefully, using trademark names to show that the goods are valuable, sophisticated, durable and advanced, such as Strauss pianos, Sapphire watches, etc.

5. The name should be aesthetic and meaningful

The so-called aesthetic means that the name has a vivid image and can make people have beautiful associations. Such as: Tulip brand wallpaper, Penguin brand sweaters, Lotus brand MSG.

Meaningful means that the name can contain more information. For example, "Zhongyi" not only indicates that the product has introduced Italian technology, but also tells people that the product is satisfactory. "Lao Lai Fu" not only means "Lao Lai Fu" in Chinese, but also has the same pronunciation with the English word "LONGLIFE" (longevity). A good trademark name can help the brand confirm its existence and establish its image. Today, when products are becoming increasingly homogeneous, the competition between enterprises is also the competition between brands. A clear and eye-catching name will make people unforgettable, and a unique and easy-to-remember name will make people catchy. Carefully design a good trademark. , can quickly expand the scope of communication and increase product visibility, which is undoubtedly of great significance for product promotion; secondly, a good name plays an important role in implying brand positioning, symbol features, and explaining culture. If the name includes historical, regional and traditional cultural factors, it will make the trademark more profound. A good name tells a story, and stories become one of the magic weapons for brand success.