What are we left with? In my opinion, a "boycott" alone is not enough. Every Spring Festival, hundreds of thousands of Chinese laborers line up in economically developed areas to buy train tickets and go home to celebrate the New Year. Does this mean that China has a developed economy or that China has a large number of new workers? Does it mean that we have a large amount of cheap labor, or does it mean that we have cheap slaves specially made for foreigners? This should not just make us think deeply, it should become our mission to act today. In today’s market, we already have the foundation to quickly establish our own brand. This foundation is reflected in the rapid development of China's economy and the continuous expansion of international trade. Well-known brands from various countries have poured into China to establish or find production and processing manufacturers, making China quickly become the world's largest product manufacturing country. When we look at the products produced by the Chinese with cheap labor and low cost, and after being labeled with foreign brand trademarks, they instantly become high-profit products in the market to earn our hard-earned wages, we cannot Don't feel a kind of desolate sadness. We have mature experience and technology and a huge production system, but we do not have our own brand. While using their own cheap blood and sweat to create high profits for foreigners, this also proves a truth: "A nation without innovation is destined to be exploited and squeezed", "A nation that does not study its own culture is often backward and is Easily looked down upon by others”! Therefore, in a certain nominal manufacturing country, it is actually reduced to an international labor market, a market for cheap labor in the world. It is extremely inconsistent with the speed of economic development in our country. If it does not master core technologies, has no sense of innovation, and does not have its own brand, it is impossible for the country to be ranked among the world's number one army. All the above pains tell us that if Chinese enterprises want to revitalize, promote faster economic development, become world brands, and improve their status and prestige... they must develop and own their own brands and transform from manufacturing to OEM. To create a brand. From a national perspective, when the domestic market is not saturated, creating a brand will help expand domestic demand and can also increase GDP. China is a large country with a population of 1.3 billion. The domestic market has a lot of room for exploration. However, our focus on improving GDP and economic growth is on foreign markets, ignoring the huge potential demand in the domestic market. As a result, cheap and low-end products are dumped everywhere abroad, which violates the rules of the game and makes both sides unhappy. The other side imposes sanctions and restrictions on us and implements anti-dumping. After encountering a bad situation, we had to rethink whether there was something wrong with our direction. Unfortunately, many people now say that the domestic market in all walks of life is becoming saturated, it is difficult to do anything, and it is difficult to find a job. In my opinion, market saturation is just a superficial phenomenon that involves too much helplessness. In fact, every industry in the domestic market contains huge potential demand. The products and services provided by our market are far from meeting the needs of consumers. Needs and pursuits, not to mention the desire to consume. Consumers have suppressed and accumulated a lot of desire for consumption in their hearts. However, due to the lack of differentiated products in our market, it is unable to satisfy this part of consumers' consumption desire, so their consumption behavior is also suppressed. Take the author’s year of working in Hangzhou and Wenzhou, Zhejiang Province in 2007 as an example. After returning to Urumqi at the end of the year, I deeply realized the seriousness of the homogenization problem of Chinese products. Originally, Zhejiang and Urumqi were very different. They were located in the south and northwest of the Yangtze River and were cities in different regions. They had different living habits and customs and cultures. However, the author found that the products sold in the markets of these three cities are basically the same. Whether it is high-end supplies sold in department stores or small commodities sold in wholesale markets, they are basically the same things, and it is difficult to see the characteristics. Distinctive product. I bought a belt in Wenzhou that I feel very proud of. When I returned to Urumqi, it was also sold in the markets of Daximen and Xiaoximen in Urumqi. This also just illustrates the general situation of the national market, that is to say, the national products lack differentiation, serious homogeneity, and lack of distinctive brand products. The more homogeneous products are produced, the more difficult it is to sell them, and such products become mediocre and lose their competitiveness. Naturally, consumers have lost interest in it, resulting in what we call "market saturation." Sometimes it’s not that we don’t want to consume, but that the things we want to buy are unavailable. The market is full of homogeneous and vulgar products that lack individuality, which hinders our consumption behavior.

We have a very broad market and huge demand, but we lack multi-level diversification and clearly positioned personalized products, which inhibits people's desire to consume. Therefore, if we want to expand domestic demand and increase economic growth, we must be innovative, create competitive brands, and produce differentiated products. However, domestic education is not enough to cultivate innovation consciousness. I think this is the reason why our people like to imitate foreign product styles and imitate some fake and shoddy products. It can only imitate and manufacture, but has no ability to create. This is an important and stubborn problem that hinders our country from joining the ranks of powerful countries. We often say to the outside world that the culture of the Chinese nation is profound and profound, but I believe that China’s five thousand years of cultural heritage should not become our capital to show off, and then sleep on this achievement. Instead, we should use five thousand years of wisdom to build our brand. Unfortunately, many people are eager for quick success and know too little about their own culture. They don’t know much about the thoughts of Chinese Confucianism, let alone why Confucius and Mencius met. Being respected to such a high status and moderation, benevolence, these are the essence of Confucianism. We are keen on the long history of our culture every day, but we have not studied our own culture. It is our culture that has brought us supreme honors. Just mention the "four great inventions", gunpowder, Neither papermaking nor printing allowed us to dominate the world during that historical period. Therefore, when talking about Chinese culture, don’t just stop talking about it, and when building a brand, don’t just learn from foreign countries. Learning Chinese culture well is enough for you to build your brand. The reason is simple. Creating a brand is like creating a religion. It is creating a belief. You need a spirit and clear doctrines to make your consumers become your believers, let them trust you, rely on you, spread the word for you, and be inseparable from you. A successful entrepreneur or entrepreneur should also be a philosopher. They should have their own unique logic and way of thinking. As long as you have the ability to think critically, you will be able to create a cultural brand. As for the ability to think and think, you can definitely learn it from Chinese culture. At this time, you will not blur "brand building" and "brand management" as well as the true concept and definition of the brand, and your understanding of the brand will not just stop at expanding its popularity. We no longer even think that building a brand is just about publicity and advertising. China needs to build a brand, but many companies do not set up a "brand management center" and then do advertising planning, media communication, design, and marketing planning to "brand."