How does Chayanyuese build its brand?

For the owners of milk tea shops, it is even more important to create their own milk tea shop brand, so as to establish strong brand recognition and differentiate themselves from the market. As we all know, there is a milk tea shop in Changsha - Chayanyuese. How did Hunan Chayue Catering Management Co., Ltd. achieve a very high brand recognition? The Chayanyuese headquarters also went through layers of selection and was finally selected. The vermilion background color and the antique-style logo of a lady are eye-catching and easy to remember. Secondly, store design, posters, menus, names, and publicity are all coordinated and unified from brand positioning to store shaping. Now follow the customer service of Changsha Cha Yan Yuese official website to dismantle how the Cha Yan Yuese brand is built!

Cha Yan Yuese Franchise Intention Registration Form

1) Store’s The VI design focuses on "Chinese style"

The overall VI visual design of Cha Yanyue color always runs through the Chinese style, and there is an air of elegance everywhere. The logo is composed of traditional Chinese symbols such as a round fan, a beautiful woman, and an octagonal window. It effectively differentiates it from the milk tea shops on the market and is highly recognizable. The combination of Chinese style and tea drinks is a trend. Cha Yanyue Se has always adhered to the concept of Chinese tea and Western tea, opened up a new Chinese tea drink subcategory with distinctive characteristics in the tea drink market, and successfully achieved its own brand positioning.

2) The product name is consistent with the brand positioning

Judging from the name, Cha Yan Yuese uses a classical Chinese name. For example, the black tea series is called "Hongyan", the green tea series is called "Huan Sha Green", the milk tea series with added nuts, chocolate and other ingredients is called "Cardamom", and there are also drinks named "Canyuelanshan," Four-character words such as "Human Fireworks, Su Yan Ceylon". Created a distinctive and highly recognizable cream topping product.

3) Posters and brand promotion

Chayanyuese also uses an ancient design style in terms of posters. Both the fonts and pictures also use ancient elements, and the introduction of each drink will be Design-related themes are explained, giving ordinary products a cultural flavor.

4) Giving the “brand like a human” online persona

Simply speaking, what attracts you to the tea’s beautiful appearance is the human-like brand personality. This is the most effective way to quickly gain consumers' trust and be remembered, and it is also the most sticky emotional connection. This is ignored by many brands.

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Who is the founder of Cha Yan Yuese’s official website “Cha Yan Yuese”?

Lv Liang, the founder of Cha Yan Yuese.

In order to make a living, he started to create Cha Yan Yuese at the age of 35. After becoming popular, he was searched, watched, and discussed. However, Lu Liang just wanted to keep a low profile and opened more than 500 stores in Changsha.

After repeated failures and successes, he founded a Chinese-style milk tea shop at the age of 35. Born in Changsha, Hunan in 1978, Lu Liang is an authentic Changsha Taozi. Straightforward, stubborn and dazzling, these are the typical characteristics of Changsha's "Man Ge".

Lu Liang obviously does not have the personality of "Changsha Mange". He is pragmatic, simple and unassuming, with a slightly "funny" temperament. Before the age of 35, Lu Liang was an ordinary person. In order to make a living, he engaged in various jobs, including cultural and creative work, setting up a stall and painting, opening a braised meat shop, joining a tea shop, etc., but all failed. end.

“Party A and Party B have done it, but I just didn’t make much money,” Lu Liang said. In the midst of stumbling, when a person reaches middle age, there are seniors and juniors, and nothing has been accomplished. The pressure of life has always been with him.

The English tea sign "sexytea" has attracted controversy. Why is it so controversial?

The English signboard "sexytea" of Cha Yan Yuese has attracted controversy. The reason why it is so controversial is, in my opinion, related to the translated meaning of "sexytea"! The word Sexy means sexy and enchanting , pornographic! It is precisely because the translation of this English word is inconsistent with our mainstream values ????that the beautiful English sign of tea has been questioned!

Why does a beverage brand use such an English sign? This is also inconsistent with the image of the brand itself! The tea-colored antique poster design and decoration design are very out of the ordinary. Many consumers fall in love with this brand precisely because of this tone and support this brand. !Especially because this brand has the blessing of a classical beauty, the feeling of elegance and dignity is even greater! The reason why Chayanyuese can stand out among many beverage brands is not only that the product has its own style, but also the formulation of the name and the decoration style All catered to the public's aesthetics, and then they entered the hearts of the public! Now the Cha Yan Yuese Nanjing store has even added an English sign to the store, and also has a puzzling English name. What is the intention of Cha Yan Yuese? Why? Is it necessary to go to extremes after leaving the industry? We must know that consumers can support a brand, or they can completely abandon a brand!

Netizens are hotly discussing

Regarding the English signboard of Cha Yan Yuese, netizens said that the "attitude" presented by "sexytea" and Cha Yan Yuese was completely opposite! Especially after netizens learned that "sexytea" had been rejected by the Trademark Office, they were even more disgusted with this English sign! Netizens believe that if Cha Yan Yuese does not correct the deviation in time, it will definitely ruin its own brand, causing Cha Yan Yuese to be at a disadvantage in the competition!

Market Orientation

Cha Yan Yuese You should understand that everything is market-oriented. If consumers have doubts about a brand, it will definitely affect the development of the brand! Chayan Yuese should stop the loss in time and change the English sign!

Chayan Yuese’s English sign “sexytea” has caused controversy. What do you think of this?