As shown in the picture, these are the LOGOs of Tmall and JD.com. They have the same characteristics: "cartoon" and "animal";

Cartoon: Tests have shown that cartoon images It can shorten the distance between products and users. In the book "Cartoon Image Marketing", the author's domestic experiments are enough to show that cartoon images can affect consumer behavior.

Animals: Cartoon images are a kind of symbol, using animals familiar to humans such as cats and dogs as prototypes, which can easily allow the audience to establish a connection with this image based on their original understanding of animals, such as the loyalty and reliability of dogs. , the cat’s tsundere and thoughtfulness, these archetypes are easier to accept than an unfamiliar animal.