The goals and prospects of entrepreneurship
The goals and prospects of entrepreneurship. In fact, more and more people are choosing to start their own businesses. But when we have a direction, the most important thing is to start our own business first. To clarify our goals, we must also know the prospects of the industry we choose, the goals and prospects of entrepreneurship. The goals and prospects of entrepreneurship 1
1. Market forecast:
Now the market competition is It's very intense, and the investment in various plans and plans is really a mixed bag. Every operator wants to be at the forefront of the market, but often fails to do so. Nowadays, many restaurants are facing a big problem, which is the acquisition and disposal of tableware before use. So we thought of eating the tableware together with the food.
No matter what, we will know everything when we try it, and we believe that our ideas can be realized. Because our market has yet to be developed and investment in various new solutions is needed, there is no doubt about this.
2. Market demand:
Because something unimaginable has appeared in the current market. For example, we don’t know how many trees are cut down every year because of chopsticks, and we don’t know how much of the environment is polluted. These phenomena are caused by bad practices and irresponsible practices in the restaurants where we live. That's why our environment has been polluted so much.
Now that we know what happened, we should come up with certain plans to solve these undesirable phenomena. We can no longer allow those behaviors that pollute the environment to continue.
Food is the most important thing for the people, and the body is the capital of revolution. We all have to eat every day, and everyone wants to eat clean and hygienic meals, so the prospect of opening a restaurant is brilliant. Restaurants provide a place for people to eat. However, in our world everyone has to eat every day, which means that our market is huge, we have many customers, and our business can be done. The future of restaurants is brilliant and the future is bright.
3. Market dynamics:
The catering industry market has been booming recently. We have reason to believe that the restaurant market will have a better future.
If we can find a new thing to replace chopsticks and other tableware, then our environment will change greatly, and we will also find a new way in the market so that everyone can Eat a variety of clean, healthy and nutritious foods.
4. Specific production:
A new idea we proposed is to add a coagulant to existing food to make tableware edible and usable. Replaces the function of tableware. In this case, we will not have the problem of environmental pollution, and our environment will not be polluted. People will feel comfortable living in such an environment. People will also feel reassured and comfortable when they come to the restaurant to eat.
5. Food quality:
For the health of our customers, the quality and hygiene of our meals are guaranteed. Our dining table is a high-temperature ion machine that thoroughly sterilizes the tableware for eating. And our tableware is also delicious, allowing you to eat hygienic, comfortable and delicious meals. Give you a satisfactory answer!
6. Economic benefits:
It is said that if you don’t know how to do business, the capital is the master. No matter what, economic benefits are the direct purpose of what we do. Our company can save a lot of money on buying tableware, as well as transportation costs and wood consumption. What's more important is the cost of disposal of disposable tableware and its impact on the environment. Let’s do the math: For example, if there are a hundred customers a day, more than a hundred sets of tableware will be used.
Even if one person has to waste one set of tableware, each set costs three yuan, which is three hundred yuan, and the cost of handling side dishes is at least fifty yuan. .
And the economic benefit of our tableware being free of charge should satisfy you!
7. The company’s investment risks:
The logistics of a restaurant is a troublesome matter. Service staff cannot do things carelessly. Employees must do their duty. Only in this way can the restaurant Only then can the normal work be carried out well.
8. The company’s development prospects:
Our company aims to make profits and enthusiastic service attitude, and provides high-quality and delicious meals to every customer. There is reason to believe that the company's future will be better, and the company's development has a bright future. It will be ahead of the times. Even if it takes a few decades, we will still be able to keep up with the latest trends.
9. The company’s operating mechanism:
10. The company’s bankruptcy handling:
If our company’s industry cannot operate, or there are no customers in the market, there will be no For the consumer group, our company can declare bankruptcy or cancel the company after the decision of the company's general shareholders' meeting. Goals and Prospects of Entrepreneurship 2
1. Purpose
Through in-depth investigation and analysis, make judgments on the total demand, market capacity and prospects of China's children's education overall market; form the "Children's Education" The accurate positioning and market strategy of "Creativity Training" in the children's education market: improve product concepts, develop and design product portfolios, formulate marketing strategies, determine the market segments where the product is located, clarify the target market, and analyze the users, uses, and products of the target market Characteristics, price, user needs and preferences; identify the main competitors,
Understand the competitors' market positioning, product characteristics, product market pricing, marketing model, marketing network, marketing methods, etc., and analyze Conduct in-depth research and analysis on competitors; propose market positioning and market entry strategies, and provide feasible suggestions on investment funds and cooperation requirements.
2. Industry Overview and Prospect Forecast
1. Analysis of Children’s Education Market Potential According to statistics from the National Bureau of Statistics, the largest expenditure of Chinese families is education expenditure. The proportion of expenditure is close to one-third of the total household income. Urban family education accounts for 65.5% of household consumption, and 56.5% of parents rank investment in children's education first. At the end of 20XX, the "20XX Social Blue Book" released by the Chinese Academy of Social Sciences pointed out that children's education expenses ranked first in total residents' consumption, surpassing pensions and housing.
In short, the children's education market constitutes a huge market that will never decline.
Therefore, we can definitely conclude that the market prospect of the children's education industry is very broad, and it has become the most dynamic and meaningful sunrise industry of our time.
2. Characteristics of the children’s education market
(1). Huge customer base: China currently has about 180 million children aged 0-7; there are more than 20 million new births every year. Among them, the urban population is more than 6 million. The huge base, stable growth and updates have laid a solid customer base in the children's market.
(2) Families have strong demand for investment in education: "Hoping for their children to become successful" is the wish of every parent, and attaching importance to education is a fine tradition of the Chinese nation. When it comes to cultivating future generations, Chinese people can be described as "spending money". Their offspring seem to be the continuation of their own lives and the hope for the future.
The vast majority of urban residents in my country are one-child families, and children's consumption has become the family's largest daily expenditure. A family with a monthly income of 1,500 yuan has a child's monthly consumption of about 500 yuan, and a family with a monthly income of 5,000 yuan has a child's monthly consumption of about 500 yuan. The amount of consumption for children is about 1,000 yuan, of which consumption for children's education accounts for 30% of the children's monthly consumption.
(3) The concept of early childhood education is deeply rooted in the hearts of the people: More and more parents are aware of the importance of early childhood education. Scientific research has proved that the infant period from 0 to 6 years old is the most important period of human life. The starting line is a critical period for the development of human wisdom potential.
In "Stability and Change of Human Characteristics", American educational psychologist Bloom proposed a famous theory through tracking and analysis of thousands of children:
Based on the intellectual development level of a person at the age of 17, If it is 100, then you already have 50 when you are 4 years old, you reach 80 when you are 8 years old, and the remaining 20 are obtained in the 9 years from 8 to 17 years old. People go through several critical periods in life between the ages of 0 and 8: the critical period for language, the critical period for movement, the critical period for sociality, the critical period for the senses, and the critical period for mathematics. We must do a good job in early education and cultivation of young children during the critical period. , which is conducive to promoting and helping the healthy growth of young children.
(4) Early childhood education represents the development direction of the sunrise education industry: The United Nations Cultural and Educational Organization declares that the education industry is a sunrise industry in the 21st century. Excellent investors believe that the education industry is "the last original stock in the 21st century." World education experts believe that early childhood intellectual development is the trend of educational development in the 21st century. Chinese education experts believe that "rejuvenating the country through science and education" must start with early childhood education and improve the quality of future talents as a whole.
Many countries regard children’s science education as the first strategic task in their struggle for supremacy in the 21st century. Various early childhood development plans have emerged one after another. Their important features are to strengthen personalized guidance for children, cultivate their abilities, and achieve the all-round development of comprehensive qualities. In my country, which implements the one-child policy, most parents only have one chance to raise their children. Therefore, young parents need comprehensive, systematic and practical scientific guidance to cultivate their children, especially suitable for their own family and child development. The unique personalized guidance enables children to take the first step in life! So that their children will not lose at the starting line!
Today’s family structure in China is basically three families and six adults** *Raise a child, the target consumers of early childhood education products reach as many as 450 million people. The huge market appeal has given rise to the emergence of many early childhood education products. However, because the market is in the low-end competition stage, there are many brands and the competition is chaotic.
All of this provides us with a rare opportunity to enter the market. We can gradually enter this market with a mature foundation and consumer groups by clarifying the target market, improving product concepts, developing high-quality courses, and innovating business models. It is a sunrise industry that is stable, has broad development space, sustained product profitability, and extensive project extension.
3. Preliminary idea of ??business model
1. Product positioning
The current children’s education market can be initially divided into the following four categories: first, children’s books; Audio and video products, children's education websites, etc.; second, special training categories, including English, art, sports, intelligence, etc.; third, educational toys, DIY toys; fourth, various parent-child classes, summer camps, etc.
We take the development of innovative thinking and creativity training courses for young children as a breakthrough, supplemented by interesting scientific experiments, educational games, intellectual toys and related audio and video products, websites, etc., with the "Little Genius Laboratory" ", "Creativity Training Camp", "Smart Base Camp", "Magic School" and other forms to create the first brand in the country to develop and cultivate children's creativity.
2. Business model
First of all, based on in-depth market research, based on related theories such as child psychology, early childhood education, thinking science, creativity, and success studies , refine and integrate its own unique teaching theory, and formulate a detailed development plan based on my country's national conditions;
Secondly, focus on the development of several classic courses and the invention of several educational toys , compile and produce relevant books, audio and video products, build websites, and at the same time do a good job in protecting intellectual property rights such as trademarks, copyrights, and patents, and build one or two business demonstration sites; finally, refine and improve the business model, and expand operations in the form of franchise chains .
IV. Current main work
1. Early childhood education market survey
(1) By consulting government public statistical reports and blue books ("2008 Social Blue Book" ", "Chinese Resident Consumption Survey Report", "2008 China Franchise Industry Trend Survey and Analysis", etc.) to obtain the overall situation of the early childhood education market.
(2) Investigate the number, classification and distribution of children and kindergartens in Beijing.
(3) Select at least five kindergartens in urban areas of Beijing to conduct an in-depth investigation. Contents Including: kindergarten size, number of people, class combination, curriculum content and arrangement, types and fees of special classes, cooperative teaching model, content, fees and benefit distribution.
(4) Select 10 children aged 3-7 to conduct an interview survey. The content includes: overall annual expenditure, expenditure on education, regular learning content in kindergarten, and characteristics of participation in kindergarten Training course content, fees and satisfaction, participation in other extracurricular specialty training contents, fees and satisfaction.
2. Competitive environment market survey
(1) The overall situation of current competitors;
(2) The business models and courses of major competitors Features, charging standards, market coverage, course advantages and disadvantages, customer satisfaction.
3. Preparation of relevant theoretical knowledge
(1) Related theories of children’s education: American educational psychologist Bloom’s three-level theory of cognitive, emotional and motor skills of educational goals; The multiple intelligence theory of Professor Gardner of Harvard University; the Swiss psychologist and founder of genetic epistemology Piaget's theory of children's intelligence; the American educational psychologist and educator Bruner's three-level theory.
(2) Creative thinking and innovation theory Cambridge innovation expert Edward de Bono's "Lateral Thinking Method"; Genrieh Alt-shuller's intelligence theory, the father of TRIZ.
4. Conduct preliminary investment benefit analysis to determine the feasibility of the project. Goals and Prospects of Entrepreneurship 3
The opening up of society and economic development are the inevitable results of the rise of "foreign festivals". The well-fed Chinese are no longer satisfied with the enjoyment brought to us by material civilization. Spiritual civilization pursues a taste of life on the basis of material civilization, which has become the fashionable beat of this era. Keep up with the beat of the times, let your dreams in life be given wings of opportunity, and seize the opportunity to have a tomorrow.
By introducing how to open a flower wholesale and retail store, in addition to giving you some understanding of the business conditions of the flower industry, it is more important to give you a deeper understanding of this form of investment.
The initial acceptance of a flower wholesale and retail store also includes three parts: store rent, decoration and purchase funds. The investment scale depends on the time of opening the store and the store rent. For larger ones, it is only 10,000 to 20,000 yuan, and for smaller ones, it is 4,500 to 5,500 yuan. The skills of opening a store mainly include familiarity with the market, location selection, store layout, and business strategies. Mastering the art of flower arrangement, investment risks, etc. The breakdown is as follows:
1. Technical mastery
People who have never been exposed to flowers have long heard that flower arrangement is an art, and as flowers for daily etiquette, we only need to hold on a little Packaging and flower arrangement skills will suffice. First of all, you need to understand the language of flowers, what flowers to send to whom, what flowers are suitable for what occasions, opening flower baskets, and the production of floats. A simple book on flower arrangement can solve the problem. Practice makes perfect, and if you use it more than once, you can do everything.
2. Store address
This is the reason why we recommend you to open a wholesale and retail store because the retail profit can reach 50-80 in the flower industry, and the retail profit is enough to meet one month's rent. Water and electricity, employee wages, tax expenses, etc.
From this perspective, if the store is located next to a hospital, hotel, photo studio or entertainment city, it can avoid the impact of the off-season from June to September on the overall performance, and consider the improvement of wholesale and retail performance, because the wholesale profit is about 10-30. You can choose a store location in a wholesale flower market,
or a neighborhood where flower shops are concentrated. During the peak season from September to May of the next year, all flower shops and flower buyers are your customers. Due to the herd mentality of customers in shopping, wholesale volume is large and prices are cheap, you will win many things that others cannot. business. At the same time, other flower shops are also your wholesale customers.
3. Decoration
The decoration of the flower shop is mainly reflected in the word "Hua Tuan Jin Clan". To achieve this goal, there is only one way, and that is to install more reflective functions. glass, so that the store space looks larger, one flower becomes two flowers, and one bouquet of flowers becomes two bouquets. Of course, in order to reflect the beauty of the flowers, the lighting color is also very important. It is recommended to choose pink lamps for decoration. , and also as a wholesale and retail store.
It may be considered that after the front court of the store is properly decorated, the back court can be used as a warehouse to reduce the cost of decoration. Glass doors are also indispensable. This will provide advertising benefits and two pairs of flowers. Protect. Decoration made of glass is low cost and effective.
4. Purchasing
Purchasing channels are the key to wholesale and retail stores, because the quality and price of flowers are your magic weapon to win the market. Finding self-produced and self-sold sources can help you win the market. Your profit margin is guaranteed to be maximum, as we love flowers.
Located in Dounan Town, Kunming City, the largest flower market in the country, it has its own production base, follows the brand strategy of price, quality and service, and uses standardized contract operations to clarify the responsibilities, rights and interests of both parties. Therefore, secure your interests in the form of a general agent or direct sales store. Qingyi takes "credibility as the principle and wins by quantity". As a self-produced and self-sold enterprise that handles air and rail consignments, we will ensure the supply of goods for you in the first place. Now it depends on your own management.
5. Business Strategy
China has been reforming for 20 years. There is no blank market waiting for you to develop. There are people doing it in every industry. The key depends on how you do it. Reputation is the key. , one depends on the quality and price of flowers,
The other depends on the service quality. If the quality and price of flowers in wholesale and retail stores are controlled by the supplier, the shop owner mainly depends on the service quality. It is better to make a promise of free door-to-door delivery. Whether for wholesalers or retailers, this pre-sales service will help you build a gradually and expanding customer base with a reputation system.
The second is to avoid sitting around and waiting for death. No matter which city, flower arrangement in star-rated hotels is a very good business. It takes 3-5 days to replace one period, and the cost can range from a few hundred to a few dollars. Thousands of dollars, not to mention the many wedding banquets, conferences, and birthday banquets in the hotel, which invisibly bring a lot of business. Photo studios, bars, and dance halls are also markets for you to develop business. Cooperating with radio stations and accumulating returned sales are all your magic weapons to occupy the market. .