In just over ten years, Reebok's business has grown rapidly, and in the 1970s, it has become one of the top ten brands in the world, which is favored by consumers. From 1977, Reebok began to move its business to overseas markets, and its first overseas target market was the United States market with great potential. By 198 1, its sales have exceeded 1.5 million dollars. Footwear sales continued to climb, with 1987 soaring to1400 million USD, which was 10 times higher than 198 1 year. Reebok Reebok is considered as the fastest growing enterprise in the United States.
1992 is a transitional period for reebok, which distributes the focus of the market from fitness clothes to other sports, especially the development of basketball shoes. Combined with the pump technology that has been developed in the early stage, Reebok has developed many basketball shoes that are high-tech, comfortable and safe. This series of changes has been favored by many professional athletes, who have signed a contract with Reebok to designate Reebok as the sponsor of their sports shoes and sportswear.
At present, among the four major sports leagues in the United States, the uniforms of NFL (American professional football league), NBA (American major basketball league) and NHL (American hockey league) are provided exclusively by Reebok.
1933, old foster died, leaving his career to his two sons: James and Joan.
1936, J.W. Foster &; Sons have become famous in rugby and football, and their "combat boots" have become the first choice of many professional clubs, including Liverpool, Newcastle, Manchester United and Bolton Wanderers.
1938, Thomas took part in the national competition in Australia, and set a record of 100 yards and 220 yards.
As time goes by, Foster has been expanding, focusing on designing more agile sports shoes to improve the running speed of athletes and expand his career to other sports fields. 1958, Foster's two grandchildren Joseph Foster and Jeffrey Foster changed the brand name and trademark of Foster to Reebok. Reebok, pronounced from African dialect, is a small African antelope that runs very fast. Named after "Reebok", it is because its high-speed running and light posture represent the sports spirit of Reebok. In addition, the regular footsteps of "Da" ... This ... Da ... "When the antelope runs, it also vividly shows that Reebok can run lightly and steadily in the increasingly fierce sports brand market!
From 65438 to 0979, Paul Farman, an American outdoor equipment operator, took a fancy to Reebok at an international exhibition and finally won the right to operate Reebok in North America. Since then, Reebok Reebok brand has begun to extend its business tentacles to overseas markets, and its first overseas target market is the United States market with great potential. In the same year, Paul Farman controlled 5 1% of the shares of Reebok, and Reebok officially turned to the American market from Britain.
198 1 This year was the turning point of Reebok. In the United States, Reebok's sales increased from 1.982 to1.500 million dollars to1.500 million dollars in 65438.
1982, Reebok launched the first pair of women's healthy dancing sports shoes, with leather uppers and popular colors, which became the best-selling shoes at that time, indicating a sensation in the field of fitness and causing the full development of space bodybuilding shoes. Reebok named the event "Freedom Tide".
1985, Reebok brand is a household name, and Reebok Co., Ltd. has successfully turned Reebok into a multinational company.
From 65438 to 0987, the success of Reebok made it the first brand of sports shoes in the world. In order to promote global communication, Reebok became an insurance sponsor of the international human rights roving propaganda organization and signed the annual human rights award program, aiming at rewarding young people who have made contributions to the global human rights cause.
1989, the technology of Reebok pump was born, and the first pair of inflatable basketball shoes was introduced, with a compound flowing air cavity in the shoes. This is Reebok's unique vamp technology. , continues to this day, providing breakthrough ideas and technologies for various sports and fitness activities.
1995, Reebok proudly celebrated its success. /kloc-In 0/00, Reebok devoted itself to creating sports shoes and sportswear for great athletes, and made outstanding achievements anywhere in the world.
1996, Reebok signed an extensive sponsorship agreement with Liverpool Football Club in England, including all the clothing sponsorship of the football club. In the same year, Reebok became one of the world famous sportswear brands.