The appearance of a car exists as a whole. Every part and every detail will affect the look and feel of the car. However, many cars have Chinese characters on the buttocks to indicate the manufacturer. Many car owners feel that these Chinese characters are very abrupt and out of place, lowering the sense of class of the vehicle. Car owners always I want to find some way to remove the Chinese subtitles.
There are also many tutorials on the Internet to guide you on how to cut out these Chinese characters. First blow with an air blower, then pull with a fishing line, and finally apply wind oil essence to patiently remove the remaining glue... Steps It's quite complicated. Car companies are clamoring every day to understand users' pain points and meet user needs. Why do they keep posting this Chinese character logo that is clearly hated by users?
In fact, car companies have no choice at all. Posting Chinese logos is required by Chinese law.
The "Measures for the Management of External Markings of Automotive Products" implemented in February 2006 stipulates: First, domestically produced passenger cars, commercial vehicles, and trailers must display markings in a conspicuous position at the rear of the vehicle body (the rear mark above the bumper). (on the surface of the vehicle body), the name of the automobile manufacturer, product trademark, and model name should be marked. Second, the names of automobile manufacturers must be marked in Chinese characters. For vehicles with a length of more than 4.2m, the height of Chinese characters must not be less than 25mm. For vehicles with a length of less than 4.2m, the height of Chinese characters must not be less than 20mm. The name of the manufacturer and the product text trademark must be marked with the same material. The model name can be in Chinese characters or letters, and the height of the text must not be less than 15mm. Third, the logo should be permanently maintained, and paint spraying and self-adhesive pasting are not allowed.
After reading this regulation, you should immediately understand why the Chinese characters of different models are all unified on the buttocks, and are about the same size, and they are stuck with such strong glue, all for the sake of legality Produce cars! But you may still be confused, why does the state specifically impose such regulations?
If you carefully analyze the provisions, you will find that this provision does not apply to imported cars, so imported cars basically only have foreign texts on them. The regulations apply to all domestically produced cars. In the legal sense, "domestically produced cars" refer to cars produced in China, including both independent brands and joint venture brands.
The fundamental purpose of the "Measures for the Administration of External Markings of Automotive Products" is to emphasize the "Made in China" status of vehicle models. For the country, this is a very important matter, related to the future of the entire automobile industry.
Since the 1980s, China has begun to establish joint venture car companies. Everyone should have heard of the joint venture system. This is actually a means of exchanging the market for technology. Foreign car companies cannot build factories in China alone. They must establish joint ventures with Chinese car companies in order to obtain sales for manufacturing cars in China. Car permission. The state also requires that foreign parties’ shareholdings in joint ventures shall not exceed 50% to ensure that the Chinese party has control. The country’s expectation is that Chinese car companies can rely on joint ventures to quickly absorb advanced technologies and build their own brands.
What I never expected was that in just a dozen years, by the beginning of the 21st century, the Chinese side in the joint venture car company had quickly lost its right to speak. The foreign side had the technology and brand in its hands, and This can be used as a bargaining chip to continuously force China to make concessions in major decisions. Many Chinese executives have no vision. As long as they can make money, they will rely on foreign parties for everything, and they will even voluntarily give up some of their own rights. For example, for a French joint venture brand, Chinese personnel participated in the design of new models, but Chinese executives requested that the vehicle designs be emphasized during publicity that the vehicle designs were all made by French masters. For a German brand, the localization rate of vehicles reached over 70%. They also lied to the outside world that the car was assembled entirely with imported parts...
Why do you do this? Of course, the purpose is to erase the joint venture status and the existence of the Chinese side, only emphasize that it is a foreign brand, and use consumers' superstition of foreign cars to forcibly improve the quality of the vehicles.
Around 2000, many Chinese joint venture car companies no longer even wanted naming rights. They allow joint venture models to only display the brand and model name in English, making them look no different from imported models.
For example, in the picture below of this Palio produced by Fiat in Nanjing, there are only "Fiat" and "Palio" on the butt of the car, but no "Nanjing".
However, these Chinese executives have no idea that giving up naming rights is not conducive to the popularity of Chinese car companies. They only think that as the quality goes up, the cars will sell better. But the country can no longer tolerate it. The joint venture car company clearly has parents having children together. In this way, it is as if the Chinese side is a surrogate mother and does not deserve a name? If this continues, Chinese car companies will only be able to serve as assembly plants forever. After several months of discussions, the "Measures for the Management of External Markings of Automotive Products" were promulgated, which not only ensures the naming rights of the Chinese joint venture car companies, but also ensures that the Chinese party correctly exercises this right.
This regulation is not only for joint venture brands, but also a wake-up call for independent brands. The independent brands at that time were definitely inferior to joint ventures in terms of influence and brand value, so I thought of writing more in English and not affixing Chinese characters to make them look more like foreign products. Once the rule comes out, all living beings are equal, so everyone should write in Chinese honestly.
If we don’t do this, today’s situation may be that everyone only knows Volkswagen but doesn’t know that FAW and SAIC are behind it, or they only know Honda but doesn’t know that Dongfeng and GAC are behind it. It may also be that when everyone looks at a self-owned brand of car, they have to stare at the English behind their butts and think for a long time, trying to guess which brand it is.
And everyone has to think about it, China is now also a major car exporter, exporting millions of new cars every year. Our independent brands may be unfamiliar to foreigners, and they can’t remember who they are at the moment, but as long as the Chinese characters are there, foreigners can understand where the car is produced just by looking at their buttocks. This will help improve the "Made in China" Influence is helpful.
If you want to surpass others, you should be modest, but you must not belittle yourself. If you always feel that you are inferior to others and even have to hide your identity as "Made in China", you will never be able to surpass your opponents.
Whether the car owner picks it up or not is one thing, but whether the car company sticks it or not is another matter. These small Chinese characters are the dignity of the Chinese automobile industry.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.