Attract consumers with youthful creativity and retain consumers with quality and taste. The brewing team with the national judges as the core has deeply innovated the taste of wine. The brewing process of single sorghum Xiaoqu liquor is standardized and the quality is stable. Strengthen the international taste characteristics of simplicity, purity, softness and sweetness, and highlight the unique taste characteristics of single sorghum brewing. Based on a large number of consumer experiments, a unique style of youth sorghum wine was formed.
"Jiang" team is not a wine company in the traditional sense, but more like a cultural and creative company. "Jiang" is not selling wine, but an expressive attitude towards youth. They are not Gao Fushuai or pure diaosi, but a group of young people with youthful dreams. The traditional wine industry in China can no longer meet the growing aesthetic needs and taste needs of young people. It is the vision of Jiang Team to subvert the tradition, create excellent products that conform to the brands that contemporary consumers like, and promote and realize the rejuvenation, fashion and internationalization of China wine industry.
People in the industry and consumers jokingly call him "the father of Jiang", but they laugh at themselves as "the literary youth of Zhuangbi". Before I founded the brand "I am Jiang", I worked in a large domestic liquor group, engaged in liquor production and marketing, and had rich industry experience and keen brand innovation consciousness. Under his leadership, Jiang's liquor marketing team formed a simple corporate culture of "good idea, quick action and persistence".