There is no doubt that the live broadcast of goods among online celebrities needs to be standardized. The faster an industry rises, the greater the problems it may face. There are many problems in online celebrity live broadcast. Now, in addition to the industry, many scholars in academia have begun to study. Legal norms will also be introduced in the near future. Compared with the official promotion, the live e-commerce industry has also begun to formulate some of its own industry rules. A few days ago, I wrote an article about commodity live broadcast, which discussed the problem of "standardization of commodity live broadcast" to some extent. Today, I want to share some ideas in my article.

The disorder of live e-commerce has existed since the birth of live e-commerce. During the epidemic period, the e-commerce of live broadcast developed rapidly, and at the same time, the standardization construction of live broadcast was put forward. All kinds of contradictions and problems faced by live broadcast with goods will be effectively solved under the standardization of live broadcast. Compared with the previous live e-commerce, there is no standard situation. The development of live broadcast e-commerce during the epidemic period has promoted the development of live broadcast standardization, which is a great progress. The China Business Federation recently issued a notice requesting the Media Shopping Professional Committee under the Federation to take the lead in drafting and formulating two standards, namely, Basic Standards for Operation and Service of Live Video Shopping and Evaluation Guide for Online Shopping Integrity Service System. This is the first national standard released by the industry and will be released and implemented in July. Before the real standardization of live broadcast came, experts and scholars also put forward some constructive opinions, and the order of live broadcast e-commerce has begun to make a breakthrough. Experts and scholars' suggestions on the standardization of live broadcast mainly start from multiple subjects: first, as the anchor of live broadcast e-commerce, we should abide by professional ethics, strictly control the quality of goods, ensure the quality of goods sold, do a good job in after-sales related work and ensure the rights and interests of consumers; Secondly, the competent department of live broadcast e-commerce should establish and improve relevant legal systems, formulate industry norms of live broadcast e-commerce, and maintain the market environment of live broadcast e-commerce; Finally, consumers, as participants in the live broadcast, should also enhance their awareness and ability of safeguarding rights and develop good consumer behavior habits. ? As a concept, the standardization of live broadcast is a breakthrough in the standardized development of live broadcast e-commerce. The country's promotion of live broadcast standardization is an important milestone in the development of live broadcast e-commerce. The breakthrough in the order of live broadcast e-commerce began with the promotion of live broadcast standardization. In the standardization construction of live broadcast, the order of live broadcast e-commerce will be more formal and the industry development will be healthier. Relatively speaking, I believe that "standardization of live broadcast e-commerce" can bring some guidance to the development of live broadcast e-commerce in the future. Self-correction and legal norms in the industry will make live broadcast delivery develop better in the future.